Sony Apologizes For Decapitated Goat In 'God Of War' Launch

Sony Computer Entertainment in Europe has apologized for using a decapitated goat as the centerpiece of a party in Greece to generate a buzz around the European launch of God Of War II, one of Sony's most popular video games for the PlayStation 2. The event was for journalists invited from a select group of video game publications but it quickly became a international story that sparked outrage from animal rights activists. "On this occasion we recognize that we fell short of our normal high standards of conduct and apologize for any offense caused. We are conducting an internal inquiry into the circumstances of the event in order to learn from the occurrence and put in place measures to ensure that this does not happen again."

In correspondence to the adult-only game, the party featured topless women dropping grapes into guests mouths and games that included throwing knives at a target and pulling live snakes from a pit with bare hands. A two-page spread of the party, featuring the goat, the women, and a male model dressed as the game's warrior hero Kratos, was to run in Sony's PlayStation magazine, scheduled to hit newsstands Tuesday. However, subscribers got copies earlier, which brought the event to the attention of animal rights activists and critics of video game violence causing parent company Sony Corporation to recall the entire 80,000-edition print run.

Dave Karraker, spokesman for Sony Computer Entertainment in the United States said the animal was not slaughtered for the event, but was bought from a local butcher by the Greek company in charge of the party. The carcass was returned to the butcher after the event. Nick Sharples, the head of Sony public relations in Europe, did not know about the party plans. Sony was investigating who in the company approved the festivities, Karraker said.

News source: InformationWeek

Report a problem with article
Previous Story

In answer to Google & Yahoo, MS to acquire 24/7 Real Media?

Next Story

Dutch internet TV company 'Joost' to show CNN

11 Comments

Commenting is disabled on this article.

we fell short of our normal high standards of conduct

LOL, Sony rootkit apart.

Something tells me some head are going to drop.. and won't be from a goat.


Ikshaar said,

LOL, Sony rootkit apart.

Something tells me some head are going to drop.. and won't be from a goat.

and lets not forget sony dvds not playing in sony dvd players. i thought that was a hoot.

Dakkaroth said,
And no one says a damn thing about the Scottish and their sheep-shagging ways. D:

I think you mean the Welsh and that is hardly a factual comment to be making.

oh noes! a goat! its not as though they performed some sacrifice with the goat, not that their is anything relaly wrong with that. they ordered a pre-decapitated goat. thousands of goats are decapitated daily, why does the one that gets in front of a camera deserve so much attention?

In correspondence to the adult-only game, the party featured topless women dropping grapes into guests mouths

Nurse!

I don't see why it's such a big deal, especially when it was purchased from a butcher... But people are so sensitive these days, you can't help but expect an outrage over something like this.