Sony believes it has the right price for the NGP console

When Sony announced that its 20 GB and 60 GB versions of the Playstation 3 would cost $499 and $599, respectively, at launch, it shocked the game industry to have such consoles be that expensive when they were first released. The launch price of the PSP console came in at $249, again well above the average launch price for a portable console. The results were that the PS3 and PSP didn't sell as many consoles, at least in the West, as Microsoft's Xbox 360 and Nintendo's Wii and DS consoles.

So what will be the price for Sony's next major console, currently code named NGP but rumored to be getting the game PS Vita? In a new article on Kotaku, Sony Computer Entertainment's head of worldwide studios Shuhei Yoshida didn't give up any specific prices for the NGP. However he did say, "I feel very comfortably that we are going to be hitting it. We definitely consider this is the price that it has to be for people to even consider purchasing it."

Sony is still considering some bundle options which might include pre-loaded games on the system. There's also the pricing for the 3G wireless access for the console. Still Yoshida doesn't seem to be concerned about how the NGP will compare with Nintendo's new 3DS console or other mobile phone based game platforms. Yoshida states, "We are not directly competing with these systems We have to really create the reason for people to look at the NGP and say, 'This is what I want.'"

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46 Comments

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I will get such a boner if it's priced at $250. $300 I guess I'd sorta be okay with (maybe), but $250 would really help take a shot against Nintendo's 3DS.

If you like the 3DS, that's cool. But me? I think it's complete garbage. Too little at a price that's too much. It's as if Nintendo's getting bolder, trying to see how much further they can push the market in getting people to buy all their crap, including accessories that will get used only a couple of times then never again... I'm downright sick of it. I know I'm ranting here, and the solution to my problem is simple, but Nintendo is one of those buttons that can actually make me nerdrage as if I'm on Haterade.

Despite how annoyed I am with Sony's security, the NGP has been one of the first products in a long while that actually has me impressed. It's been such a long time too, and it's a welcomed feeling. If it can compete with the 3DS directly too, that'll just be awesome. And yes, you could call me a fanboy of the NGP (not Sony) if you like. I'm not going to deny being excited for this!

Nikos_GR said,
I see that Sony has not learned yet from its mistakes. Another high-priced fail coming-on?
Nowhere in the article did it list a price for the NGP.

DrunkenBeard said,
Where are people reading any prices ? Do you just read $499 - $500 and assume it's NGP's price ? Tsk tsk tsk ...

People assume after skimming and finding one number that its right. Also would like to mention that if it was $150, I would definitely buy it.

If this is the same price or more then the PS3, or other high end phones / tablets.
Sony better not complain about sales figures.

Can't sell a car at the price of Porsche and wonder why not everyone's running out to buy one.

Unless the NGP is sold at around $150-199, it will not sell well at all..PERIOD. Lets hope they get this one right, because I know a lot of people are loosing faith in Sony.

blachole said,
Unless the NGP is sold at around $150-199, it will not sell well at all..PERIOD. Lets hope they get this one right, because I know a lot of people are loosing faith in Sony.

Why not just give it away for free? Seriously.

"We are not directly competing with these systems We have to really create the reason for people to look at the NGP and say, 'This is what I want.'"

So in other words, Sony is once again totally out of touch with what people want. Lovely.

Yoshida said,
"We are not directly competing with these systems We have to really create the reason for people to look at the NGP and say, 'This is what I want.'"

Ahh, yes you are competing. Why do companies keep insisting they aren't competing with other comapnies who are in the same business selling the same type of product?

compl3x said,

Ahh, yes you are competing. Why do companies keep insisting they aren't competing with other comapnies who are in the same business selling the same type of product?


It happens with different target groups.

GS:mac

compl3x said,

Ahh, yes you are competing. Why do companies keep insisting they aren't competing with other comapnies who are in the same business selling the same type of product?

In a sense, I suspect their argument is that they are not competing because the devices target different audiences. Sony is targeting the "hardcore" gamer audience with this product I suspect. Such an audience does not consider games like "Angry Birds" to be real games. While the depth and complexity of smartphone games is increasing, the vast majority of titles are still casual and are also limited by lack of physical controls.

The 3DS follows the typical Nintendo approach of using "something new" to drive sales (in this case, 3D). As with the Wii, the device is less likely to appeal to hardcore gamers than something like the NGP.

So in a sense, Sony is right. No one is really making a hardcore portable gaming device right now. The question is, does Sony's target market really exist in any major way? I mean, most hardcore gamers are already going to have PCs, a 360, and/or a PS3. Presumably while at home, they will want to play these on their large HDTVs / monitors. So the question is, when does a hardcore gamer actually *use* a portable device? If these are "real" games, I doubt they're the kind of thing you fire up for 5 minutes waiting for the train. So that limits real usefulness to situations like traveling.

And that's when the price comes in. If it's expensive - will gamers want to pay for it when they'll only use it a few times of year on the airplane? Or will even the hardcore make do with "Angry Birds" for that rare occasion?

If I remember correctly I saw an article on Neowin about how cheap (relatively) it was going to be to produce the NGP. SO why such a high price?

Brennon Miller said,
If I remember correctly I saw an article on Neowin about how cheap (relatively) it was going to be to produce the NGP. SO why such a high price?

RTFA #1
It doesn't state any NGP price.

GS:ios

Brennon Miller said,
If I remember correctly I saw an article on Neowin about how cheap (relatively) it was going to be to produce the NGP. SO why such a high price?

Sony just want money

And for Americans it was cheap.

For example, in the UK, on release (like 5 months later than the USA) we brits got gauged for 425 of our finest pounds.

At the time, with the exchange rate, that was over $800. In other parts of Europe it was even worse.

The difference is that Sony tried to actually make money off the consoles right from the get go. Nintendo and Microsoft used the strategy of selling them at a loss to get a larger user base, and then try to recoup the lost money on the back side via accessories and game sales.

jakkyl said,
The difference is that Sony tried to actually make money off the consoles right from the get go. Nintendo and Microsoft used the strategy of selling them at a loss to get a larger user base, and then try to recoup the lost money on the back side via accessories and game sales.

As far as I know, Sony did not get any profits from the console at all, everything was game sales and online content.

jakkyl said,
The difference is that Sony tried to actually make money off the consoles right from the get go. Nintendo and Microsoft used the strategy of selling them at a loss to get a larger user base, and then try to recoup the lost money on the back side via accessories and game sales.

It's the other way around.
The Wii was the only profitable console and the PS3 and 360 cost more than they drove in directly with the PS3 being a more extreme example than the 360.

GS:mac

DPyro said,
NGP needs to be $250 - $300 and not a penny more.

For that price you can get a 360 or a ps3 but at this point it fairly ok since the 3ds is for 350 as well.

Edited by Biglo, Jun 6 2011, 2:46am :

It will be an amazing feat if they can make a profit while selling the device for less than say $400.

Most current smartphones cost $500-$600 unsubsidized, and the NGP is supposed to exceed those phones in CPU/GPU specs, have a high density OLED screen, as well as all of the physical buttons, analog sticks, and rear touchpad for hundreds less?

Stetson said,
It will be an amazing feat if they can make a profit while selling the device for less than say $400.

Most current smartphones cost $500-$600 unsubsidized, and the NGP is supposed to exceed those phones in CPU/GPU specs, have a high density OLED screen, as well as all of the physical buttons, analog sticks, and rear touchpad for hundreds less?

but Sony will receive royalties from the games they'll sell after. That's not really the case for the Sony Ericson Xperia lineup except for the dev that use their devellopers suite.

NesTle said,

but Sony will receive royalties from the games they'll sell after. That's not really the case for the Sony Ericson Xperia lineup except for the dev that use their devellopers suite.

Correct, which might allow them to sell the device at a loss.

Stetson said,

Correct, which might allow them to sell the device at a loss.


Just like how the PS3 started off
But please: this time at an okay price, but yea, that's repeating the article...

GS:mac

"When Sony announced that its 20 GB and 60 GB versions of the Playstation 3 would cost $499 and $500, respectively"

So a dollar more and you get an extra 40 GB? Nice deal, or bad typo.

Enron said,
"When Sony announced that its 20 GB and 60 GB versions of the Playstation 3 would cost $499 and $500, respectively"

So a dollar more and you get an extra 40 GB? Nice deal, or bad typo.


My thoughts exactly!
Still laughing as we speak!

GS:mac

Enron said,
"When Sony announced that its 20 GB and 60 GB versions of the Playstation 3 would cost $499 and $500, respectively"

So a dollar more and you get an extra 40 GB? Nice deal, or bad typo.


Another typo:)
"So what will be the price for Sony's next major console, currently code named NGP but rumored to be getting the game PS Vita?"