Sony CEO Stringer Says PS3 Delivers in Europe

Sony CEO Sir Howard Stringer expressed pleasure over the success of the European PlayStation 3 launch, saying, "We came into the [European] market with more games and perhaps we lived up to the expectations in Europe in a way that perhaps we didn't in Japan. I think we're close to an 800,000 sell-through in Europe now. I think the first two days in the UK, £100m revenue changed hands and that's probably the largest consumer electronics sale in history." Stringer made his comments to the media while attending the global premiere of Sony Pictures' Spider-Man 3 in Tokyo. In the context of the movie premiere, the executive let on that he is supportive of using Sony-exclusive content to help drive the sales of its hardware and formats. "I see no reason we can't use content to drive the sales of hardware as the network connectivity becomes more sophisticated. After all, Steve Jobs is running around, trying to line up studios. I've already got one," Stringer quipped.

Although Sony is losing money on every PlayStation 3 sold, that may no longer be the case a year from now, according to Yuji Fujimori, an analyst at Goldman Sachs: "In the March quarter of 2008, Sony will start making money on the console. In the longer term, I see the PS3's market share at 50 per cent within three years. In the shorter term, I see it at below 30 per cent."

News source: DailyTech

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