Sony Ericsson: Windows Phone 7 on their roadmap, a Sony Xbox device

A negative about joint ventures and mergers is that there’s often a conflict of interest between the parties. The Symbian foundation, for example, is made up of many companies that also work on competing operating systems – Samsung and HP even make their own proprietary mobile OS’s. So what happens when Sony Ericsson, a child of consumer giant Sony and telecommunications giant Ericsson, decides to make a phone running Windows Phone 7 (WP7)? You might think “Sony already makes Windows computers – big deal?” Well it is a big deal, because unlike WP7, no major Windows features directly compete with Sony.

In case you haven’t caught on, the competing feature is Xbox Live. The fact is that Xbox Live has been outdoing Sony’s PSN for some time, even though PSN has been completely free (until recently). Sony’s talked about bringing PSN to Android 3.0, which might work – but it’s very likely that it’d be exclusive to Sony Ericsson phones. Yesterday, WMPoweruser.com reported that Sony Ericsson plans to bring out a WP7 device, and that it’s on their current roadmap (and that Symbian isn’t). The device will probably end up under the Experia brand – which of course started with a Windows Mobile 6.1 device – and according to earlier rumors, may be very similar to the X10 and feature a QWERTY keyboard.

One has to wonder what’s happening within Sony Ericsson. Surely Sony, a company that actively competes with the Xbox, can’t like the idea of a Sony branded device running Xbox Live. This phone could do damage to the PlayStation brand, especially if the mainstream press finds the idea as strange as the online community. From a business standpoint, this phone should never see the light of day, yet some are speculating that Sony Ericsson may release a WP7 phone before they release their Android-based PlayStation-phone.

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19 Comments

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Aren't the various panels included up to the individual manufacturer?
For example, phones aimed mainly at business users will have the full blown office set, but not XBL.

Isn't that how it is supposed to work?

There's no reason there can't be a PSN/PSP app/hub for for WP7. If Sony could leverage their game stuff on multiple platforms, all the power to them.

All SE WP7 phones could have this PSN/PSP app/hub experience built-in, and maybe Sony may even sell it on the Marketplace for other non-SE WP7 phones. I think Microsoft will be fine with PSN Mobile on the Marketplace, because it will show how flexible the WP7 marketplace and framework is, plus it will also encourage them to do on their own Xbox Live experience.

I might hold off on getting a WP7 phonefor S/E to release a device, if just for the tasty irony of playing Xbox Live games on a Sony.

I really don't see what's so strange about this. While it may be funny for a moment, I think it makes a lot of sense. The only way Sony is going to compete with the iPhone is by using Android or WP7, if they just stay with Android they run the risk of missing out on what could be a large market segment.
This isn't even unique to them, Microsoft has been releasing their software on competing products for years now.
The way I see Sony has nothing to lose, their presence in the market won't determine if WP7 is a success or not but they would be loosing potential customers if they don't get into it.

Ghostdraconi said,
I really don't see what's so strange about this. While it may be funny for a moment, I think it makes a lot of sense. The only way Sony is going to compete with the iPhone is by using Android or WP7, if they just stay with Android they run the risk of missing out on what could be a large market segment.
This isn't even unique to them, Microsoft has been releasing their software on competing products for years now.
The way I see Sony has nothing to lose, their presence in the market won't determine if WP7 is a success or not but they would be loosing potential customers if they don't get into it.

Yeah, they aren't even considered a big player in the smartphone market, so I don't really think it would matter if they created a phone or didn't.

yardman said,
This is sweet...they make good devices..

I guess that you have not use any of their phone before? The original Xperia was frustratingly under powered, and their brandnew Xperica X10 comes loaded with A1.6. I don't know how Sony Ericsson survived the onslaught of HTCs, Samsung, etc devices.

vice le von said,
I guess that you have not use any of their phone before? The original Xperia was frustratingly under powered, and their brandnew Xperica X10 comes loaded with A1.6. I don't know how Sony Ericsson survived the onslaught of HTCs, Samsung, etc devices.
I have. I had Sony Ericsson devices including several Walkman phones and the X1. The Walkman devices were perfectly reasonable. I agree the X1 was underpowered, but it was also running WM6.1, not the greatest version in the world. The X10 originally came out in March, so it's not quite *that* bad that it runs 1.6.

Kirkburn said,
I have. I had Sony Ericsson devices including several Walkman phones and the X1. The Walkman devices were perfectly reasonable. I agree the X1 was underpowered, but it was also running WM6.1, not the greatest version in the world. The X10 originally came out in March, so it's not quite *that* bad that it runs 1.6.

By march Android 2.0 had been out for four months and Android 2.1 for two months, its acceptable that Android 2.1 hadn't been out long enough for it to be put on it but no excuse for Android 2.0 not to be included.

What Impressed me is that they didn't do anything with PSN. They may be adding it afterwards to the WP7 models. I suppose this shall be done, because as the article says, it may "damage" the PlayStation brand. Anyways I would really like to see this. Hope is it not dropped.

Wow, I honestly didn't see this coming, especially after Sony crippled some Windows features on Vaio Notebooks when Windows 7 was released... This should be interesting to watch.

M_Lyons10 said,
Wow, I honestly didn't see this coming, especially after Sony crippled some Windows features on Vaio Notebooks when Windows 7 was released... This should be interesting to watch.

what features did they cripple?

Strawmouth Pete said,

what features did they cripple?

I think what he meant is that expensive vaios always come bloated with lamwares that cripple windows and they charge you $50 to remove them during order

Strawmouth Pete said,

what features did they cripple?

iirc, I think he is speaking of hardware virtualization not being enabled and that being a problem for Sony Windows 7 Users wanting to try Windows XP Mode. Since then I am aware that Windows XP Mode no longer requires hardware virtualization.