Sony launching the new NX810 3DTV series next month

 

Sony has officially revealed its next big 3D release, carrying on the NX810 model number, the 3DTV will be available in 60-, 55-, 46-inch sizes next month.

It gives a 3D spec upgrade to the current NX800 series, the upgrade will cost you a fairly reasonable $200 upgrade over the normal MSRP. The TVs use the existing Edge LED lit HDTV display that was released earlier this year.

Similarly, these new NX810 models have the WiFi, widgets and ambient lighting that are found in the older models. The ambient light feature is quite useful, in that it allows the TV to automatically adjust the picture on the screen, depending on the room conditions.

Despite the fact that the 3D upgrade is the only new thing added to the TV, the glasses required for the viewing of the 3D, need to be bought separately. But you do get free PSN games and 3D blurays however.

Chris Fawcett, vice president of Sony's television business, had this to say about Sony and its position in the 3D market. 

"BRAVIA is optimized to deliver the best possible 3D consumer experience by leveraging the vast knowledge from our theatrical and professional products groups," said Chris Fawcett. "3D is driving the growth of the entertainment industry and only Sony is involved in every stage of the platform."

The TV will launch in time for the fall season of Football, with the broadcasts all being 3D capable Sony is saying that it will be like being  "right on the sideline!"

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And Toshiba will be showing 3DTV without glasses at CES 2011. That's innovation and a step in the right direction. Even if they do cost a bundle at first, like everything else, the price will come down with time.

"BRAVIA is optimized to deliver the best possible 3D consumer experience by leveraging the vast knowledge from our theatrical and professional products group"
Management/marketing-speak makes me a sad panda.
Sony should dub their new line "Cash Grab".

3D = useless
It is so stupid to waste the extra money on a 3D television. In a few years they won't even bother putting out 3D content, or it will be completely different making the TV useless anyways.

2008 hype: full hd 1080p
2009 hype: 100Hz motion blur free
2010 hype: 3D.

Realistically all these hypes are of little actual value:

1. 1080p: eyes can't see such the difference between 720p and 1080p at a distance. plus: not much content available even now, except you fork your money to buy blue rays.
2. 100Hz motion blur free: hype for LCD's shortcomings. Plasma never had such a need.
3. 3D glass: where's the content? and i gotta wear goggles at my home looking like family idiots on the sofa?

The technology industry needs to keep pushing out new technical terms to wow the gullible consumers, while in reality a lot of these pricey technology are immature and not proven for long-term stay. next year, you'll get something new.

I agree. The current 3DTVs are just based on illusions. I wouldn't invest in something like this.

I would rather wait for OLED TVs with better contrast than these backlit LCDs. There is already one TV already out since 2009 (Sony XEL something), but this 3D cowdung trend is keeping them away.

Jebadiah said,
I agree. The current 3DTVs are just based on illusions. I wouldn't invest in something like this.

I would rather wait for OLED TVs with better contrast than these backlit LCDs. There is already one TV already out since 2009 (Sony XEL something), but this 3D cowdung trend is keeping them away.

Who here actually owns or has watched quite a lot on a 3DTV ? HD had a massive effect on tv's, now you can watch on a 60" with great quality.

120Hz solved a problem with different film framerates, check up the 3:2 pulldown problem. Doesn't make a massive difference but should be applied to tv's.

Gaffney said,

120Hz solved a problem with different film framerates, check up the 3:2 pulldown problem. Doesn't make a massive difference but should be applied to tv's.

Only applies to fixing LCD panel shortcomings like he said. Plasmas already do 50/60/72Hz which is all you need for PAL/NTSC and film (3x24fps).

The 120/240Hz nonsense is strictly for adding post-processing for LCD panels because they look poor in motion. It's one of the contributing factors to LCD's "fake" or "computery" appearance.

(disclaimer: I own a Kuro, as well as a few LCDs.)

Sticktron said,

Only applies to fixing LCD panel shortcomings like he said. Plasmas already do 50/60/72Hz which is all you need for PAL/NTSC and film (3x24fps).


The 120/240Hz nonsense is strictly for adding post-processing for LCD panels because they look poor in motion. It's one of the contributing factors to LCD's "fake" or "computery" appearance.

(disclaimer: I own a Kuro, as well as a few LCDs.)

I don't think you are correct about 120hz and short comings of LCD. I have seen plenty of LED, LCD, and Plasma screens. The ones at 120hz or more are clearly more clear in the picture, smoother motion, and detail on items stands out a little more. 120hz being a fad is like saying color tv is a fad around the time color tv started up... Plasma and LCD are basically dead even now in terms of ghosting/refresh rates, but when you add in extra frames being drawn it, its hardly nonsense or a fad.
Love how everyone just jumps on the "its a fad" band wagon. Sound was once called a fad for movies, as well as color. So was the TV when radio was still dominate. But guess what, everything has to start off somewhere, and just because you may not like it, afford it, or whatever right now, does not justify calling it a fad. Only time can do that.

warr said,
2008 hype: full hd 1080p
2009 hype: 100Hz motion blur free
2010 hype: 3D.

Realistically all these hypes are of little actual value:

1. 1080p: eyes can't see such the difference between 720p and 1080p at a distance. plus: not much content available even now, except you fork your money to buy blue rays.
2. 100Hz motion blur free: hype for LCD's shortcomings. Plasma never had such a need.
3. 3D glass: where's the content? and i gotta wear goggles at my home looking like family idiots on the sofa?

The technology industry needs to keep pushing out new technical terms to wow the gullible consumers, while in reality a lot of these pricey technology are immature and not proven for long-term stay. next year, you'll get something new.

Safe to stop reading if you really can't see the difference between 720p and 1080p.

[quote=warr said,]2008 hype: full hd 1080p
2009 hype: 100Hz motion blur free
2010 hype: 3D.

Dude, are you living under a rock or something? Little value? 1080 is better than 720 because it has a higher resolution. Maybe you do not understand resolution or maybe you only get non HD or only 720 content.

The faster hertz is better for several reasons listed above.

3D TV might not be great or a reason for you to buy a TV but is a feature.

What do you want manufacturers to do, advertise upgrade your TV with the same TV. They advertise the new features that are new.

If all of this adds no value then why did you buy an LCD? Stick with a tube and be happy and save money.

Now I do understand that it is a pain in the but when you make a purchase and then new features come out that your TV does not have within such little time but that is great that the TVs are getting better.