Sony Leaves Rear-Projection TV Market

Sony is dropping its money-losing rear-projection TV business worldwide to focus on two flat panel technologies - liquid crystal display and organic light-emitting diode, the company said Thursday. According to Sony Corp. spokesman Shinji Obana, sales of rear-projection TVs had been declining recently as LCD TVs gain in popularity and get bigger. In October, Sony lowered its global sales forecast for rear-projection TVs - which uses a projector to create images on large screens - to 400,000 from 700,000, which is down from 1.1 million the previous fiscal year. By contrast, Sony expects to sell 10 million LCD TVs this fiscal year through March, up from 6.3 million the previous year.

Sony sells 85 percent of its rear-projection TVs in the U.S., and about 10 percent in Europe, according to Obana. Production at the three plants that make the rear-projection TVs in Japan, Mexico and Malaysia, will be halted, Obana said. The decision to abandon rear-projection TVs underlines Sony's strategy of focusing on LCDs and OLEDs at a time when competition is heating up in flat TVs.

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13 Comments

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Because of this the sony plant by me shut down (it made a lot of the projection tv's) and 500 some people lost their jobs... why cant they of just retooled the plant?...

Flae_qui said,
market is still there... just ordered my Samsung 56in LED DLP so much better then LCD

It wins on the price-per-inch maybe, but it's not better than a direct-view panel, whether plasma or LCD.

Untrue. The picture on the Sony DLP's holds up better at very large resolutions better than Plasma OR LCD. So now we are left with two crappy solutions until they see fit to release the organics (btw they are ready now, they just don't want to kill the LCD market while they can still milk us). Bleh!

Several companies hav allready dropped organics completely due to cost, quality and life.

they're not very good for long life large devices.

Tech Star said,
Good, those things were space wasters. Smart move Sony. :)

Dunno about that - I just bought a Samsung DLP HDTV less than 2 and a half feet deep, works great for our entertainment center. Good picture at a good price compared to LCD.

zeromerk said,
Dunno about that - I just bought a Samsung DLP HDTV less than 2 and a half feet deep, works great for our entertainment center. Good picture at a good price compared to LCD.

DLP TV sets are capable of displaying stereoscopic 3D video which is future of cinema/movies (http://www.3dmovielist.com/3dhdtvs.html).