Sony Says That Help is on The Way For PS3 "Shortages"

In January, when Electronic Gaming Monthly noted that PS3s were rather easy to come by, SCEA CEO Jack Tretton famously responded that he'll pay $1,200 for every PlayStation 3 "in North America that's been on shelves for more than a few minutes". In one hour, Penny Arcade found 11 consoles, amounting to $13,200. It is still unclear whether Gabe and Tycho have received their check from Tretton. And now, according to Tretton, there is a shortage of PS3s in the United States and the gaming company aims to solve the problem by shipping 2 million PS3s to North America by the end of next month and will hit its stride by May. Despite Tretton's claims, many stores across the U.S. appear to have a surplus of PS3s. On the other hand, there is a complete lack of Nintendo Wiis. Maybe Tretton mixed up which company he's representing?

"April or May is when we feel like we're going to catch up to demand and have product fully in stock across North America and stay there. It's a testament to the fact that we've been able to manufacture and ship units on a greater pace than any previous console. Our goal is to fill shelves across the United States. Our goal is not to have empty shelves, it's to have full shelves. If we have empty shelves, that's one less consumer who could have bought a PlayStation 3," said Tretton.

News source: DailyTech

Report a problem with article
Previous Story

Computer Glitch Hammers Dow Jones

Next Story

RIAA Pressures Students To Stop Illegal Downloads

36 Comments

Commenting is disabled on this article.

My local Best Buy has about 30 sitting there. The first put the entire pallette out in the middle of the store, but after a while, they came to the conclusion that nobody was buying them, so they filled the shelves literally to capacity. I wouldn't be surprised if they had more in the back of the store.

Now a Wii on the other hand, is nowhere.

Guys, I figured it out!

They didn't mean "shortages", they meant "shortcomings"!.

Still lying *******, though.

Guys, did nobody else get the memo? This is the new Sony marketing strategy. Instead of making tons of promises they can't keep, they're only going to make one's that they can't possibly break (and thus, are fulfilled retroactively to said statement of promise).

Tomorrow they're going to tell us that the PS3 will play Blu-ray movies :P

-Spenser

Thank goodness! I haven't been able to find one anywhere near where I live. Maybe I shouldn't live at the bottom of the ocean.

sony also lies about the origins of Playstation too on their site "In 1994, Sony Computer Entertainment America (SCEA) was founded as the North America division of Sony Computer Entertainment Inc. Taking approximately four years to develop, the PlayStation® game console was introduced in the United States in 1995." I LOVE how it conviently leaves out Nintendo as the lead designer of the system... Nintendo designed the system Sony was to product it as "Nintendo Playstation" until that fell through and Nintendo said it wouldnt sell and backed out then sony kept developing it...

nintendo wasn't the lead designer, Sony was. Sony was developing it as a cd-addon for Nintendo for the SNES, but Nintendo basically said nevermind and Sony choose to continue.

So um how do I contact him and tell him? I've seen 4 PS3's sit at one of the walmarts here in a display case for 3 months now!... thats ontop of the other ones I already stated ive seen... so... I want to collect on his notion that they are moving..

Oh THANK GOD!!!

I was worried that wasn't going to be able to buy 20 PS3s.

Wait a minute. I don't even want one.

Nevermind.


Wow, is Sony ever delusional.

i had no idea there was a PS3 shortage.

obviously there is a Wii shortage, and that *is* hurting their "better than PS3 sales" some.

Did you not read the press release from the Sony exec? He said he'd pay anyone 1,200 dollars for every PS3 they could find on the shelf at any store. Hence, the reason why everyone is keeping track of how many their local stores have.

spacer said,
Did you not read the press release from the Sony exec? He said he'd pay anyone 1,200 dollars for every PS3 they could find on the shelf at any store. Hence, the reason why everyone is keeping track of how many their local stores have.

I think this is SOny's way of getting people to buy them.. when the people try to turn them in.. he'll go like this "I never said that"

Wow 1,200? I could make a lot with that... At Best Buy they have 30 in stock, Kmart has 20, Walmart has 22, EB has 10, Gamestop has 8... thats 90 that I can find myself!

Please no way is Sony going to pay anyone. To many of us would be rich just from seeing PS3's sitting in the stores.

All Jack did was make himself and Sony look like the biggest asses.

I saw a skid of ps3s 2 weeks ago which had roughly 30 ps3 units that they assigned people to force the console on customers but no one was buying. I wish i knew of this cheque i could be rich the amount on shelves collecting dust here.

PS3's are everywhere in the US right now, that's a fact.

Nobody is buying them, plain and simple truth that some people don't want to hear or believe even when the truth is right here smacking them in the face.

Look at how Penny Arcade found 11 within an hour. They probably only visited one or two places. Go out and look around for a few hours at different places. You'll find more PS3's sitting on shelves collecting dust than you'll find Wii's or 360's.

Wii's and 360's are selling more than the PS3 because that's what the people want, plain and simple. Sony has screwed themselves with the PS3 and they know it.

Some people should be a little more realistic about the shortages and surpluses with PS3 units in stock. It seems to me that just because several people claim to have a surplus of PS3s in their local area that everybody automatically assumes the rest of the USA has a surplus of PS3s as well.

Ji@nBing said,
Keep denying there buddy. It's a well documented fact that PS3's are gathering dust on shelves pretty much everywhere.

i wouldn't say they are gathering dust. the ps3s sell there's no doubt about that, just very very slowly compared to the other 2. and to the first poster, the stock situation is not a lie, you really can find a ps3 anywhere now.

Ji@nBing said,
Keep denying there buddy. It's a well documented fact that PS3's are gathering dust on shelves pretty much everywhere.

I wasn't denying anything obviously. I was just looking at the big picture, that's how dynamic the market is. Some get more than others and others get theres a lot quicker than others. That's all I'm saying.

If this were Nintendo saying that there was help on the way for the Wii shortages then that would be news. I see PS3s at every retail outlet when I'm in town :D. Dump PR.

yea we have had around 11 here for the past month or so.. one or two will be bought a week and they seem to be replaced with more, just sitting there collecting dust.. gotta love it!

If we have empty shelves, that's one less consumer who could have bought a PlayStation 3," said Tretton.

Consumers aren't buying the ones that are available now!

The trick is to release a small amount of consoles so they run out and create a demand for them like Xbox360 and the Wii, it's a well known marketing trick.

You just have to be sure there's a demand or market for your initial product release numbers (and it's price in Sony's case) or you look rather silly trying to do it. Someone in Sony marketing needs to tell Tretton that marketing pitch has failed and he needs to move on to a different one, lol. A price cut sounds a good one.

that's what they did... yet they still have too many

and they think making up news stories about shortages will make it seem like the PS3 is really popular...

kravex said,
The trick is to release a small amount of consoles so they run out and create a demand for them like Xbox360 and the Wii, it's a well known marketing trick.

You just have to be sure there's a demand or market for your initial product release numbers (and it's price in Sony's case) or you look rather silly trying to do it. Someone in Sony marketing needs to tell Tretton that marketing pitch has failed and he needs to move on to a different one, lol. A price cut sounds a good one.

the wii? The wii shortage has nothing to do with them releasing a small amount to teast people. Nintendo does not play those games and they never really have.

The wii is outselling everything out there. its already broken the original ps2 sales record.

I am the proud owner of a xbox 360 (some great games, and xbox live can't be beat)

I am the sad owner of a PS3 (right now all I play is flow...because everything else out is rubbish or is on 360 and includes better multiplayer, but hey atleast I have a blu ray player and the hope that good games come out)

And as of last night I am the greatful owner of a Wii...games are simply but fun and I've always loved the TG-16 so being able to replay games like military madness is just icing on the cake.

So I currently own every major current system and the only one im unhappy with is the ps3. Sony needs to stop talking their BS about there being shortages and start focusing on getting some actual content out to the system. There isn't a single PS3 game that i've "HAD" to play..and you know what I mean...when you see a game and you just say "wow I want that"

Right now the only "wow" game im looking forward to on ps3 is "Lair" and my hopes for that go down with every new article stating that the game while beautiful is anything but smooth...if I want laggy graphics i'll play games on my PC thanks. I don't buy a console and expect the games to have large framerate drops....its one of the things that drove me away from playing Saints Row on my x360..fun game, poorly programmed as demonstrated by the amount of lag one can experience during heavy battle scenes...if GoW and Crackdown don't lag I sure as hell don't expect a game of lower graphical quality too.

So enough about shortages sony...the only shortage you have is game titles that people want to actually purchase...and side from flow your online offerings are pathetic as well.

Yeah, we have 5 ps3's at best buy right now.. been there for about 2 weeks. I would like that $6000 please lol

There are about 50 of them stacked on the floor at Fry's (next to about 150 Xbox 360s). No one is buying the PS3s, though. Doesn't help that they have Lost Planet hooked up right next to the PS3 (which last time was playing Virtua Fighter which looked pretty lousy).