Sony: We'll let Microsoft announce its console first


Sony CEO Kazuo Hirai says his company will let Microsoft make the first next-gen console announcement.

The next generation of gaming consoles will likely be released this year, but despite all the rumors and speculation regarding their existence, they still have to be formally announced. Those announcements are often strategically timed to result in the best possible publicity, but if Sony has its way, Microsoft will be doing all the talking first.

In a recent interview with The Times, Sony CEO Kazuo Hirai said his company will wait for Microsoft to announce its plans before revealing the next PlayStation console.

"Why go first, when your competitors can look at your specifications and come up with something better?" Hirai asked rhetorically, according to IGN.

Hirai's statement would line up with the company's strategic history. Microsoft's Xbox 360 was announced before Sony revealed its PlayStation 3; it also launched before the current Sony console. Sony's been adamant that it wants to launch its next-generation console before Microsoft this year, however.

Recent rumors have indicated that Sony and Microsoft's next consoles will share a similar architecture, although no specifications have been officially announced by either company. If the purported specifications are true, Sony's console may end up being slightly more powerful. Earlier today, full specifications that are claimed to be for Microsoft's next-gen console leaked.

In addition to the graphical capabilities, Microsoft is believed to be emphasizing the next version of its Kinect technology in the Xbox 360's successor, and the company is also expected to announce a set-top box that will be capable of light gaming. Microsoft's Larry Hryb, Xbox Live's director of programming, recently hinted at a June 11 E3 reveal for the company's next-generation Xbox plans.

Source: IGN | Image via Sony

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On the software side of this... I think... Sony will include Android TV and other Android O/S features to compete against Xbox on the Software side of things (NT Kernel / Windows Blue Synergy)

Although I'm a power user I like to talk spec... but the smart thing is probably to not talk details on specs for the general population and just show off what the machines can do. Not to say Nintend is yet very successful with the Wii you. But they have kept the attention off the specs. Although I'm dying for accurate information.

Sony cant afford to wait and adjust their console to 'better spec' the 360...

Like all their hardware Sticker Shock will hit consumers hard...

PS just dosnt have anything special compared to the Xbox these days...

The 360 is not more powerful than the PS3. That is an indisputable fact. It's quantifiable meaning it is measurable. It's not an opinion. And I assume you have not heard: The PS3 just surpassed the 360 in world wide sales.

StepASide said,
At the end, 360 was far more superior than PS3.. Sold more units than PS3 & had better games..

LOL. you obviously not heard that PS3 sold more units then xbox. sure it took them a lot time... but sales speak for themselves

Sony does tend to wait and see what others do so they can copy and have their own version of whatever others did *looks at Move*

"Why go first, when your competitors can look at your specifications and come up with something better?"

So Sony's strategy is to wait for Microsoft to say ''we're over 9000'' so they can say ''we're over 9001''?

If this generation showed anything then its that having the best specs on paper doesnt matter. What you need is a balance between 'first-to-market', specs and price. It seems Sony is once again going for being the best on paper. Which means nothing if you have to share 95% of your games with an 'inferior' console. Especially if that other console is cheaper and offers better services resulting in it being marketleader and the main console for development.

"Why go first, when your competitors can look at your specifications and come up with something better?" Hirai asked rhetorically"

Funny, Sony fan complain that xbox 360 had a headstart, well from the looks of it, that how sony wanted it. I think that PS3 had better specs than the 360 for the same reason, yet it really didn't seem to matter that much.

It does though; considering that the PS3 has surpassed the Xbox 360 in World Wide sales; despite the later having an entire year lead.

I can't see these manufacturers changing their specs based upon the other's press conference, the only thing i can see them changing is the amount of memory, you can't exactly add an extra core in such a short space of time. It is looking as though xbox will have 8gb of slower ddr3 with 5gb usable by games and sony have 4gb of gddr5 with 3.5gb usable by games. That is a significant difference, if i were sony i'd have 8gb and have 7.5gb usable by games, the rest for the o.s.

I have a PS3 and Xbox. Personally I feel the Xbox is a better system if you omit the BD player in the PS3. Goes to show that releasing your specs has nothing to do with popularity.
Shame that the Xbox is very very limited on features without a Gold subscription.

"Why go first, when your competitors can look at your specifications and come up with something better?"

So Sony is just banking on trying to add slightly more power after they see what Microsoft has? Kinda sad they don't think their next console can stand by itself.

i wonder what features Ps3 will bring. We know the new and improved kinect and tv box from microsoft... what does sony have?

(i seriously hope they have something cool.... but i am not sure)

LightEco said,
"Why go first, when your competitors can look at your specifications and come up with something better?"

So Sony is just banking on trying to add slightly more power after they see what Microsoft has? Kinda sad they don't think their next console can stand by itself.

That's what I was thinking too. Sony really annoys me anymore. As a company they went from being obnoxiously arrogant to pathetically afraid... It's rather sad.

LightEco said,
"Why go first, when your competitors can look at your specifications and come up with something better?"

So Sony is just banking on trying to add slightly more power after they see what Microsoft has? Kinda sad they don't think their next console can stand by itself.


They already did it, Orbis was originally meant to have only 2Gb of RAM, after the Durango leak with their 8Gb, Sony upped it to 4Gb.

LightEco said,
"Why go first, when your competitors can look at your specifications and come up with something better?"

So Sony is just banking on trying to add slightly more power after they see what Microsoft has? Kinda sad they don't think their next console can stand by itself.

I'm pretty sure it'd be to late to go back to the drawing board at that time.

pc graphics can't run at 4k with good quality so how do you expect consoles to be able to do that? They will both play 4k movies but you will only be playing 1080p games.

deadonthefloor said,
If these new consoles aren't 4K ready, their both DOA in my mind.

They will be up scaling their games from 1080p.

why do you care? most likely they will be able to output to 4 k, probably as a loss of quality....
but for home user with his 60 inch tv, 4k is kinda pointless.

unless of course you can affort to game on something much larger!

If I can't lean close to my 50 inch TV and solve a crime by seeing the license plate number in the reflection of someone's eye, THE RESOLUTION ISN'T GOOD ENOUGH!!!!

panacea said,
why do you care?

You sound like nintendo.

Reason is simple. 4K will become defacto standard set for most of us halfway through the consoles' lifetimes.

I'm pretty sure Nintendo is printing money and doesn't care either.

There is a point where it makes no physical sense to increase the resolution of a device. It's not real life. There is no meaning in the microscopic details unless a developer/movie maker decides to add them, and I doubt a microscope peripheral for your TV would catch on.

deadonthefloor said,

Reason is simple. 4K will become defacto standard set for most of us halfway through the consoles' lifetimes.

Meanwhile in the real world...

Silver47 said,
Meanwhile in the real world...

Tis true. Considering during the last 'console war' each vendor cited 7-10+ years for the life of the console, most people who had HD were early adopters at 720p. Also the reason Nintendo chose to leave it out.

Announce a console for retail this holiday season, and I guarantee 4k will be in most homes in 5 years. 1080P didn't take long once panel prices dropped.
This is all speculation founded in history.

4K is just another number bounced around to fool the consumer in to thinking they need another tv. The fact is, a swap over to a 4K resolution is a waste when so much other things can be done. Hopefully neither MS or Sony waste time, effort and money on supporting 4K.

Mikeffer said,
Hopefully neither MS or Sony waste time, effort and money on supporting 4K.

I hope not. You can pack enough polys with enhanced post processing effects to actually make a realistic looking circle.

Mikeffer said,
Hopefully neither MS or Sony waste time, effort and money on supporting 4K.

And, a week later, Ars Technica put out an article that says it's the console makers who will make or break 4K

why not. if it means adding more ram or putting higher clock speed, i am sure they can do it before production starts. i dont think any final consoles have being produced yet, and prototypes can be changed.

techbeck said,
Like MS cannot change their specs after Sony announces theirs.

Or, in classic MS fashion, only announce some of it. LOL

techbeck said,
Like MS cannot change their specs after Sony announces theirs.

Once they commit their specs it will weaken them as it would be seen as blatent copying if Sony actually has something worth copying.

TheLegendOfMart said,

Once they commit their specs it will weaken them as it would be seen as blatent copying if Sony actually has something worth copying.

As long as they are not infringing on any copywrites/patents...who cares...non issue.

techbeck said,
Like MS cannot change their specs after Sony announces theirs.
Or keep things silent and then enable features with software updates just like they did with 1080p support back in 2006 (I actually remember people using 1080p as one of the reasons PS3 was better than xbox)

TheLegendOfMart said,
Once they commit their specs it will weaken them as it would be seen as blatent copying if Sony actually has something worth copying.

Nonsense. Sony changed the PS3 controller to incorporate tilt-sensors, which was inspired by the Wiimote. What's important is how games perform, which is where the PS3 has consistently failed - a lot of games have lower visual quality on the PS3 (even recent games like Black Ops 2). Microsoft needs to avoid falling into the same position.

I remember the times when it was said "The next generation begins with us" now this time it seems to be the exact opposite.

Arceles said,
I remember the times when it was said "The next generation begins with us" now this time it seems to be the exact opposite.

HAHAHA, indeed. I suppose fear does that to you...

I've been a Playstation user all these years. Not too sure if Xbox can change my mind. The fact that I have to pay to play online puts me off a lot...

drazgoosh said,
I've been a Playstation user all these years. Not too sure if Xbox can change my mind. The fact that I have to pay to play online puts me off a lot...

What I thought about PC games. Lots you have to pay 10 - 15 per month per game. Adds up. With XBOX, many games and only 60 some a year.

drazgoosh said,
I've been a Playstation user all these years. Not too sure if Xbox can change my mind. The fact that I have to pay to play online puts me off a lot...

I had a PS3 for a while, and the XBox online experience is FAR superior. I honestly don't care if it costs a few bucks a month, it is just WORLDS better than Sony's offering. And with Sony's lack of security, I became a bit nervous about them having my information as well...

I realize that not everyone is going to want to pay for their online services, but from someone that had a Playstation too, I can say that it's definitely worth the cost.

techbeck said,

What I thought about PC games. Lots you have to pay 10 - 15 per month per game. Adds up. With XBOX, many games and only 60 some a year.

Ehm... sorry but those are MMO games you are talking about. You do not have to pay a cent for playing online usual games that you play on consoles as well. (BF3, COD, etc...) MMORPGs are not even available on consoles so it is an entirely different category. So I politely ask you to cease talking nonsense.

By the way, I am also paying for XBL atm but I am not too happy about it.

Thrasko said,

Ehm... sorry but those are MMO games you are talking about. You do not have to pay a cent for playing online usual games that you play on consoles as well. (BF3, COD, etc...) MMORPGs are not even available on consoles so it is an entirely different category. So I politely ask you to cease talking nonsense.

By the way, I am also paying for XBL atm but I am not too happy about it.

Did I say that I was talking about all games? No, I did not. I said I got sick of paying to play PC games so I switch to XBOX because its one charge per year.


So I politely ask you to cease talking nonsense.

And with immature comments like that, I have no other time for you.

I don't mind paying $50 a year for Xbox Live if they throw in some goodies for it. I think I got some new Halo 4 stuff this morning for free where it said Xbox Live Gold required.

techbeck said,

Did I say that I was talking about all games? No, I did not. I said I got sick of paying to play PC games so I switch to XBOX because its one charge per year.

And with immature comments like that, I have no other time for you.

He's right. Theres FAR more free online games on PC, with way more variety too, plus the ability of modding and hosting your own server/LAN. Sometimes the actual game can be free as well.
MMORPG's are usually the only games you have to pay monthly for. Being as MMORPG's are not even on consoles your comment makes no sense at all., so is infact nonsense

I can understand why you would feel this way but at the same time I feel that you pay for quality! The reason why XBL is so wonderful is because you are paying to have great content delivered to your system on a daily basis, security features, awesome apps and tons of other gaming innovations. With the free service from Sony... well we see what that gets you!

In other words "we have nothing better to bring to the table other than more power, and we don't want Microsoft to take that crown away too"

true. true.

I love PS3. I like the controller (feels better for any game other then FPS, for which I use PC anyway) and exclusive game selection was better then Xbox (which i owned too)
I also bought Move on the launch date. It was a huge dissapointment.
I tried Kinect recently and it is a lot more fun.

MS will improve on the Kinect.
What will sony do?? I am not sure...

billyea said,
In other words "we have nothing better to bring to the table other than more power, and we don't want Microsoft to take that crown away too"

Agreed. If they had anything to wow people with, they wouldn't be afraid to unveil first.

billyea said,
In other words "we have nothing better to bring to the table other than more power, and we don't want Microsoft to take that crown away too"

Or they have something worth copying and want Microsoft to commit their specs first?

TheLegendOfMart said,

Or they have something worth copying and want Microsoft to commit their specs first?

It's a little too late in the game to have a redesign.

M_Lyons10 said,

Agreed. If they had anything to wow people with, they wouldn't be afraid to unveil first.

I disagree. Going last means more people will remember you. So if Sony has worse capabilities than the next Xbox, that will severely hurt them even if they try to mask them. If Sony has something up their sleeve then it behooves them to wait until after the next Xbox is revealed. Just think about how when you go to a concert the best band goes last. You save the trump card until the end and so on.

The real reason is that Sony can't afford to transition from the PS3. It arrived late to the current generation and was significantly overpriced due to the inclusion of the Blu-ray drive, which did nothing to help it as a games platform. The later years of a console are always the most profitable and Sony really needs that to help absorb the massive losses the company is making. Meanwhile Microsoft is the perceived winner of this generation and it benefited a lot from the early launch of the X360, which they're hoping to do again.

Given Sony's financial situation (it hasn't posted a profit in four years and last year had a net income of MINUS $5bn) I'd be surprised if they can out-spec Microsoft. Instead they're more likely to play it safe; not to Nintendo levels, but the PS4 is not going to be as extravagant as the PS3 was for its time.