Sony: We'll let Microsoft announce its console first


Sony CEO Kazuo Hirai says his company will let Microsoft make the first next-gen console announcement.

The next generation of gaming consoles will likely be released this year, but despite all the rumors and speculation regarding their existence, they still have to be formally announced. Those announcements are often strategically timed to result in the best possible publicity, but if Sony has its way, Microsoft will be doing all the talking first.

In a recent interview with The Times, Sony CEO Kazuo Hirai said his company will wait for Microsoft to announce its plans before revealing the next PlayStation console.

"Why go first, when your competitors can look at your specifications and come up with something better?" Hirai asked rhetorically, according to IGN.

Hirai's statement would line up with the company's strategic history. Microsoft's Xbox 360 was announced before Sony revealed its PlayStation 3; it also launched before the current Sony console. Sony's been adamant that it wants to launch its next-generation console before Microsoft this year, however.

Recent rumors have indicated that Sony and Microsoft's next consoles will share a similar architecture, although no specifications have been officially announced by either company. If the purported specifications are true, Sony's console may end up being slightly more powerful. Earlier today, full specifications that are claimed to be for Microsoft's next-gen console leaked.

In addition to the graphical capabilities, Microsoft is believed to be emphasizing the next version of its Kinect technology in the Xbox 360's successor, and the company is also expected to announce a set-top box that will be capable of light gaming. Microsoft's Larry Hryb, Xbox Live's director of programming, recently hinted at a June 11 E3 reveal for the company's next-generation Xbox plans.

Source: IGN | Image via Sony

Report a problem with article
Previous Story

Next gen Xbox specs reportedly leak

Next Story

RIM CEO: Company could still sell off hardware division

67 Comments

View more comments

4K is just another number bounced around to fool the consumer in to thinking they need another tv. The fact is, a swap over to a 4K resolution is a waste when so much other things can be done. Hopefully neither MS or Sony waste time, effort and money on supporting 4K.

Mikeffer said,
Hopefully neither MS or Sony waste time, effort and money on supporting 4K.

I hope not. You can pack enough polys with enhanced post processing effects to actually make a realistic looking circle.

Mikeffer said,
Hopefully neither MS or Sony waste time, effort and money on supporting 4K.

And, a week later, Ars Technica put out an article that says it's the console makers who will make or break 4K

"Why go first, when your competitors can look at your specifications and come up with something better?"

So Sony is just banking on trying to add slightly more power after they see what Microsoft has? Kinda sad they don't think their next console can stand by itself.

i wonder what features Ps3 will bring. We know the new and improved kinect and tv box from microsoft... what does sony have?

(i seriously hope they have something cool.... but i am not sure)

LightEco said,
"Why go first, when your competitors can look at your specifications and come up with something better?"

So Sony is just banking on trying to add slightly more power after they see what Microsoft has? Kinda sad they don't think their next console can stand by itself.

That's what I was thinking too. Sony really annoys me anymore. As a company they went from being obnoxiously arrogant to pathetically afraid... It's rather sad.

LightEco said,
"Why go first, when your competitors can look at your specifications and come up with something better?"

So Sony is just banking on trying to add slightly more power after they see what Microsoft has? Kinda sad they don't think their next console can stand by itself.


They already did it, Orbis was originally meant to have only 2Gb of RAM, after the Durango leak with their 8Gb, Sony upped it to 4Gb.

LightEco said,
"Why go first, when your competitors can look at your specifications and come up with something better?"

So Sony is just banking on trying to add slightly more power after they see what Microsoft has? Kinda sad they don't think their next console can stand by itself.

I'm pretty sure it'd be to late to go back to the drawing board at that time.

I have a PS3 and Xbox. Personally I feel the Xbox is a better system if you omit the BD player in the PS3. Goes to show that releasing your specs has nothing to do with popularity.
Shame that the Xbox is very very limited on features without a Gold subscription.

I can't see these manufacturers changing their specs based upon the other's press conference, the only thing i can see them changing is the amount of memory, you can't exactly add an extra core in such a short space of time. It is looking as though xbox will have 8gb of slower ddr3 with 5gb usable by games and sony have 4gb of gddr5 with 3.5gb usable by games. That is a significant difference, if i were sony i'd have 8gb and have 7.5gb usable by games, the rest for the o.s.

"Why go first, when your competitors can look at your specifications and come up with something better?" Hirai asked rhetorically"

Funny, Sony fan complain that xbox 360 had a headstart, well from the looks of it, that how sony wanted it. I think that PS3 had better specs than the 360 for the same reason, yet it really didn't seem to matter that much.

It does though; considering that the PS3 has surpassed the Xbox 360 in World Wide sales; despite the later having an entire year lead.

"Why go first, when your competitors can look at your specifications and come up with something better?"

So Sony's strategy is to wait for Microsoft to say ''we're over 9000'' so they can say ''we're over 9001''?

If this generation showed anything then its that having the best specs on paper doesnt matter. What you need is a balance between 'first-to-market', specs and price. It seems Sony is once again going for being the best on paper. Which means nothing if you have to share 95% of your games with an 'inferior' console. Especially if that other console is cheaper and offers better services resulting in it being marketleader and the main console for development.

Sony does tend to wait and see what others do so they can copy and have their own version of whatever others did *looks at Move*

The 360 is not more powerful than the PS3. That is an indisputable fact. It's quantifiable meaning it is measurable. It's not an opinion. And I assume you have not heard: The PS3 just surpassed the 360 in world wide sales.

StepASide said,
At the end, 360 was far more superior than PS3.. Sold more units than PS3 & had better games..

LOL. you obviously not heard that PS3 sold more units then xbox. sure it took them a lot time... but sales speak for themselves

Sony cant afford to wait and adjust their console to 'better spec' the 360...

Like all their hardware Sticker Shock will hit consumers hard...

PS just dosnt have anything special compared to the Xbox these days...

Although I'm a power user I like to talk spec... but the smart thing is probably to not talk details on specs for the general population and just show off what the machines can do. Not to say Nintend is yet very successful with the Wii you. But they have kept the attention off the specs. Although I'm dying for accurate information.

On the software side of this... I think... Sony will include Android TV and other Android O/S features to compete against Xbox on the Software side of things (NT Kernel / Windows Blue Synergy)

Commenting is disabled on this article.