Starting in late June, SOE will begin offering a new service called Station Exchange. This secure service will allow EverQuest II players on specific servers to buy and sell the right to use items, coin and characters. To be clear, all we are doing is facilitating these transactions. We are NOT in the business of selling virtual goods ourselves.
I'm sure this is going to come as a shock to many of you, since for the past six years, we have held the line in not allowing these sorts of things to occur. I'd like to explain the primary drivers for this change from our perspective:
First: It's obvious that a large percentage of our players either don't mind this activity or actively participate in it. We've done a fair amount of homework on this subject, and we believe this is a $200 million dollar market worldwide, and there are a huge number of our players taking part in the buying and selling of virtual goods. We have conducted polls, and the vast majority of players either doesn't care about it or would like to participate in it. We believe that by allowing this to happen on select servers, we can have a solution for both the many players who want to participate in this and for those who don't.
News source: Everquest Official Letter