MTV Networks plans to make every clip from every episode of hit animated comedy "South Park" available for free online next year as part of a strategy to reach consumers everywhere. The decision from the biggest division of media conglomerate Viacom Inc follows on the heels of the "The Daily Show with Jon Stewart," whose popularity online has helped boost television viewership.
MTV Networks's Comedy Central network began offering in October some 13,000 "Daily Show" videos dating back to 1999. Offering versions of TV shows online has not hurt television ratings, and may have actually helped. "One does not diminish the other by any stretch of the imagination. That is kind of our hat trick," MTV Networks Chairman and Chief Executive Judy McGrath said at the Reuters Media Summit in New York on Wednesday.
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