Spotify's big announcement? A Coca-Cola app

Spotify made some news a few days ago when it sent out media invites to attend a press event today in New York City. The company said it had a "special announcement" to make and that got the speculators on the Internet going. Was Spotify finally going to release one of its apps for the iPad? Was it going to announce some new music deals or some improvements in the user interface for its service?

As it turns out, it was none of the above. As News.com reports, Spotify instead disappointed the media outlets that attended the event today by merely announcing a deal with Coca-Cola that will, among other things, put a Coke app on Spotify.

Yes, the "special announcement" was nothing more than an ad agreement. As News.com's Greg Sandoval comments, "They played the media and users for suckers. By trying to package a run-of-the-mill ad deal as anything more insults both groups."

Indeed, the first question from the assembled press after the Spotify and Coca-Cola reps made their presentation today was, "When are you going to release the iPad app?" Engadget reports that Spotify founder Daniel Ek responded saying simply that it was "in the works" but then moved on, saying that today's event was all about Coca-Cola.

We are not sure who's in charge of Spotify's marketing and PR but whomever it is needs to think seriously about sending out invites to future press conferences. If they are like today's non-news event, no one will come to them.

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coke is the best. Why is it in times square and in a ton of movies?

kids just like pepsi because its sweater or its what taco smell has.... maybe they think they can get the "ladies" by drinking it. ifk


plus coke has been around longer (1892 compared to 1988 for pepsi)

as for the anoucement. Doesnt surprise me. Foreigners run the service.

CMG_90 said,

plus coke has been around longer (1892 compared to 1988 for pepsi)

what? 1988? that's the silliest thing ever. pepsi has been around a lot longer than 25 years.

Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961.

I guess this raises the question, did Spotify overstate the importance of this announcement, or did the internet latch on to a fairly minor newspiece and blow it out of all proportion as it usually does?

So, Spotify makes an annoucement at an Advertising industry conference, and people are ****ed when it's about an advertising partnership?

I lol'ed.

iKenndac said,
So, Spotify makes an annoucement at an Advertising industry conference, and people are ****ed when it's about an advertising partnership?

I lol'ed.

Where does the article say it's an advertising industry conference?

I'm not really inclined to be mad at them over the whole thing considering they're pretty much the best at what they do. I have a Spotify premium account and it's justified it's fee countless times over while the competition has sadly fallen flat.

At lease when Apple hold announcements they actually have something to announce! I imagine the next spotify one might be a bit bare of press attendees..

"They played the media and users for suckers. By trying to package a run-of-the-mill ad deal as anything more insults both groups."

No they didn't.

tsupersonic said,
Coke is way better!

I'd have to go with UndergroundWire here; I can't taste much difference between Pepsi and Coke, but PepsiCo owns Mountain Dew, and Mountain Dew beats everything ;D

Matthew_Thepc said,

I'd have to go with UndergroundWire here; I can't taste much difference between Pepsi and Coke, but PepsiCo owns Mountain Dew, and Mountain Dew beats everything ;D

You can't be a computer guy and not have Mountain Dew on your desk. It's craziness to dispute this.

Matthew_Thepc said,

I'd have to go with UndergroundWire here; I can't taste much difference between Pepsi and Coke, but PepsiCo owns Mountain Dew, and Mountain Dew beats everything ;D

Coke only tastes like Pepsi if you leave it sitting open for three days.