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Square Enix plans European invasion

Neowin · Jul 16, 2004 15:18 EDT with -1 comments

Following the recent reshuffle of giant Japanese publisher Square Enix' global operations, former Atlus USA boss John Yamamoto has been installed as head of the company's European division - and tasked with overseeing its development from a product licensing office into a fully fledged publishing business.

GamesIndustry.biz caught up with Yamamoto this week in London for an exclusive discussion about the company's plans in the PAL territories - and covered topics ranging from the firm's self-publishing ambitions and its intent to publish a more extensive range in the region, through to its new global strategy of producing "polymorphic" content.

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