Stephen Elop throws an iPhone, ignores the Lumia 928

In a show on Finnish TV station MTV3, Stephen Elop made an appearance to show off the Nokia Lumia 620 - but that's not the exciting thing. What's more interesting is that Elop decided to throw away the presenter's iPhone when he pulled it out of his pocket, exclaiming "oh, how embarrassing" before saying "I'll take care of that" as the iPhone landed off-screen with a thud. Luckily the presenter did want a Nokia phone, and Elop said he could organize this.

The phone the presenter was interested in was the currently-unannounced but heavily-rumored Nokia Lumia 928, which will probably make its way to Verizon shortly. Elop was repeatedly asked what the Lumia 928 will be, and when we can expect it to arrive, however on every occasion Elop dodged the question, even exclaiming that he didn't know what the phone was because it remains unannounced.

Source: WMPU

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31 Comments

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Obviously scripted, the presenter was actually handling his phone to Elop.
You don't sit there smiling while other guy throws a $500 phone away with disdain, no matter if you want a new one. It's still your stuff.

Indeed, if someone had actually thrown and destroyed my phone, a charge of criminal damage would have been pressed. As it would with most people I would expect.

Nokia can't buy this sort of publicity.. Oh wait, they just might have.

Still makes for a good laugh no matter how scripted this was..

From a scale of 1 - 10, I'll give that throw a 7 (should have been a 3) just because Elop was brave enough to say "how embarrassing" (+1), for being a sport and laughing all the way through those questions (+1), and for stating that he will change the provide the host a new phone (+2).

He's not ignoring the Lumia 928. He is simply not answering a question about a future product that hasnt been officially announced...as Microsoft, Apple, Samsung and others also do. If Jobs was alive today and he was asked about the next iPhone, would you write the same stupid article? I highly doubt it.

And I am glad he threw the iPhone. I would have thrown it to the floor harder so it breaks.

Exactly... the title is misleading. Why would he spoil deets on a future product? Geez Neowin writers puzzle me sometimes.

lol I'm sure the iPhone cracked when it touched the ground.

...and that crack would be the ground's fault. A 920 wouldn't have cracked but Tim Cook assures us that the ground in Scandinavia is biased.

TechieXP said,
Shoving a phone doesn't make drop noises

They clearly added those in post production, duh! They forgot to accompany the sound with a sad trombone though.