Steve Ballmer calls Windows 8 'magical'

Just when it seemed like Apple was getting over its ‘magical’ kick, Microsoft CEO Steve Ballmer seems to have taken up the word as his own. At today’s Windows 8 launch event, Ballmer said that Windows 8 offers a ‘truly magical’ experience.

He said that the launch of Windows 8 marks a “new era for Microsoft and our customers,” but we all knew that, didn’t we? Unsurprisingly, he made clear how proud he is of Microsoft’s new OS, and the hardware (no doubt particularly the Surface) associated with it. The flood of Windows 8 devices about to launch will be some of “the best PCs ever.”

Indeed, it’s worth noting that Microsoft is still emphasizing that they consider all Windows 8 and Windows RT devices, even tablets, to be PCs, which is probably technically true, regardless of public perception.

It’s great to see Microsoft bringing such enthusiasm into their product launches, especially this one. It’s a big deal, and they need to do everything they can to make sure that it’s a roaring success, and putting together a coherent marketing message that shows off their own enthusiasm for their new products is definitely going to be a key part of that.

Source: TechCrunch | Image via MSN

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49 Comments

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Dear Mr. Ballmer,

Please go to hell and die, and take your worst-OS-in-HISTORY with you!

I just went to an electronics store to test out the new "magical" Windows RT tablets and Windows 8 laptops, and while RT is barely passible as "user friendly" on a tablet, it sucks balls on the desktop.

Will be sticking with my Windows 7 boxes and OSX MBP for the next decade.

Sabah El Fol said,
no 3G, no GPS, cannot install my windows apps, low resolution screen, is it a tablet at all ? crap

Are you posting on all the news articles saying this exact same thing? I have seen this same comment twice now on different news articles. Did you register just to troll? o.O

Correction,
Window 8 device is not called "Tablet", but "Tablet PC" or Hybrid Laptop. That's post PC for you. Does Desktop or Laptop PC ever come with 3G or 4G? I know it comes with all the hardware drivers including Printer, USB portable drive, Office, and Google (not sure if Apple allow Google apps now?), Flash, and Fire Fox.

Did I post touch screen laptop comment?

Sabah El Fol said,
no 3G, no GPS, cannot install my windows apps, low resolution screen, is it a tablet at all ? crap

eiffel_g said,
I call it "tragical"...

My wish, Windows 8 will turn into a Epic Fail, Ballmer is dethroned and MS is railed back to the classic Microsoft (less gimmick and more productive).

I guess no one sent the memo that, a laptop isn't a tablet. MS Win 8 trying to be everything to everyone and won't be anything to anyone.

MS rose colored glasses

ChrisJ1968 said,
I guess no one sent the memo that, a laptop isn't a tablet. MS Win 8 trying to be everything to everyone and won't be anything to anyone.

MS rose colored glasses

Try again son. It sold out of initial inventory everywhere. I can tell you want to be very trollish about this.

ChrisJ1968 said,
I guess no one sent the memo that, a laptop isn't a tablet. MS Win 8 trying to be everything to everyone and won't be anything to anyone.

MS rose colored glasses

Also, tell that to the folks who have been using devices like the Samsung Series 7 slate as a tablet / laptop, since ... a year ago. I won't give up my Sammy until I have a Surface (Pro), but I'm NEVER going back to a laptop. Having a device that's my laptop and a tablet is just so freeing, especially as a frequent traveler. A small and light ultraportable would probably work just as well for productivity, but having a touch screen tablet for lots of other scenarios just seems to work better.

ChrisJ1968 said,
I guess no one sent the memo that, a laptop isn't a tablet. MS Win 8 trying to be everything to everyone and won't be anything to anyone.

Jack of All Trades, Master of None.

Honda also claims their CRV "is anything you want it to be"... if you believe things literally, you are in for a long rough life.

Gungel said,
12:01 and nothing up for download yet. It still says available shortly...
12:03 now it's live... downloading

I for one am looking forward to trying out Win8. No I have not had a chance. Being overseas with a slow connection I cannot yet. I can't call it magical since i do not like the look but i am liking some of the features it is adding.

myxomatosis said,
Can someone confirm me if it's true that Windows 8 is launched and available to download at midnight?
12:03 am it's live now

TIM: Magical is patented! SUEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE

In a way yes it's magical because the 1 form factor he's referring to, is the first of its kind in desktop and laptop. Chromebook and Mac book or iMac doesn't have touch screen yet.

minster11 said,
In a way yes it's magical because the 1 form factor he's referring to, is the first of its kind in desktop and laptop. Chromebook and Mac book or iMac doesn't have touch screen yet.

More like magical flop even if you have touch screen

minster11 said,
In a way yes it's magical because the 1 form factor he's referring to, is the first of its kind in desktop and laptop. Chromebook and Mac book or iMac doesn't have touch screen yet.

It'll be magical if it sells anywhere close to what Androids and iPads do now.

farmeunit said,

It'll be magical if it sells anywhere close to what Androids and iPads do now.

Androids? It would then indeed be a flop. If it sells as well as the ipad it will be a success.

mrdeezus said,

Androids? It would then indeed be a flop. If it sells as well as the ipad it will be a success.


Wrong I can give a few reasons to buy an Android Tablet over an iPad
Freedom from proprietary iOS
iPad is an expensive device to buy
Apple has avoided true multitasking
iPad battery it's not removable
iPad has no external memory slot
Android own the Market Share

Let's be honest here, google wouldn't exist today if not because of Microsoft Ecosystem. I can safely say that it all started with Window XP, Vista, or maybe 95 that got google search engine.
Partly maybe MS got that Anti trust that open up opportunity. Don't eat the hand that feed you.

SHS said,

Android own the Market Share

minster11 said,
Let's be honest here, google wouldn't exist today if not because of Microsoft Ecosystem. I can safely say that it all started with Window XP, Vista, or maybe 95 that got google search engine.
Partly maybe MS got that Anti trust that open up opportunity. Don't eat the hand that feed you.

actually i'm sure teh university project would exist just fine with or with out M$
Being an innovator with search engine spidering was company independent.. they simply indexed teh web and then got bought out. i find it hilarious i spent sooooo many years trying to get everyone i knew to try google and it took forever but now 100% of them use it lol

nvllsvm said,
A CEO saying their freshly released product is amazing. How the frak is this news?

Because he said "magical" - Apple is probably getting ready to sue!

nvllsvm said,
A CEO saying their freshly released product is amazing. How the frak is this news?

It is news because this CEO is telling the truth.

Nightwind Hawk said,
Because he said "magical" - Apple is probably getting ready to sue!

Apple and Microsoft signed a cross-licensing agreement.

.Neo said,

Apple and Microsoft signed a cross-licensing agreement.

Plus Apple isnt stupid enough to risk this cross-licensing agreement since they use a bucketload of MS's IP for iOS and OSX. Even their hardware.

nohone said,

It is news because this CEO is telling the truth.

Sarcasm? Or is it one of those things where it's true because you've pledged allegiance to the Windows flag?

I really love Windows 8 and the iPad, but to buy the hype and to think that thy're truly magical? pppssshhhhhh

He did not say amazing or come up with his own word. HE COPIED APPLE LIKE MS ALWAYS DOES! Normal MS crap!

nvllsvm said,
A CEO saying their freshly released product is amazing. How the frak is this news?

Nightwind Hawk said,

Because he said "magical" - Apple is probably getting ready to sue!

Apple can't sue Microsoft. They have a cross-license agreement for patents and douchey phrases.