Steve Jobs again dispels hopes of Blu-ray on Mac

MacRumors reports on an email exchange that took place between Steve Jobs and one of their readers regarding the possibility of Blu-ray coming to the Mac, and the prospects aren't pretty. Blu-ray drives and playback software have been available on the PC side for years, but with the closed nature of the Mac platform, it won't be available under OS X until Apple wants it to be.

In the recent email exchange, Macrumors reader Siva questioned Steve Jobs on the absence of a Blu-ray drive in the recent Mac mini update, to which Jobs replied, "Bluray is looking more and more like one of the high end audio formats that appeared as the successor to the CD - like it will be beaten by Internet downloadable formats." This shouldn't come as too much of surprise considering that Jobs has been quoted calling Blu-ray a "bag of hurt."

Siva then replied arguing the short-term benefits of the format, including storage density and high video quality. Steve replied with another strong endorsement for downloadable formats touting the "instant gratification and convenience" of services such as Hulu and iTunes rentals. He also mentions that 720p and higher as being "sufficient quality to win almost everyone over."

Regardless of Steve's personal thoughts on the future of content delivery, licensing fees are likely to be a key deterrent for Blu-ray's inclusion as well. Support for native Blu-ray playback would cause Apple to incur expensive licensing fees, whereas on the PC side, Microsoft is happy to let 3rd parties deliver the required software. 

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back during the Blu-ray/HD-DVD 'war' Apple supported Blu-ray yet he calls it a "bag of hurt" i believe

guess it's just a case of Jobs being Jobs

Sorry, Steve is full of crap on this one. Anyone with a brain can connect his different positions and realize he's just playing the marketing game: what they don't offer, shrug off. When they offer it, praise it like it's the second coming.

Here's Steve Jobs:

1) On a Mac *desktop* with a full-sized display, 720p video is enough to make anyone happy.

2) On a ~4" iPhone, HOLY CRAP WE HAVE MORE PPI THAN ANY OTHER PHONE ON THE MARKET TODAY! High resolution is king! It's magical! It matters!

I realize many people won't catch this glaring hypocrisy, but I sure as hell did. And sorry, Steve. Your retard is showing.

/this doesn't even qualify as a troll post, this is undeniably nothing more than calling Steve on his crap

Well then Mr Jobs if you aren't happy with the "bag of hurt." , why not keep your "vision" to yourself and give the option to LET THE CONSUMER DECIDE! We buy the Macs not you!

Xanny said,
Well then Mr Jobs if you aren't happy with the "bag of hurt." , why not keep your "vision" to yourself and give the option to LET THE CONSUMER DECIDE! We buy the Macs not you!

AHHH but letting the consumer decide is not within the parameters of the Steve Jobs RDF and to do so would probably break the delusion spell he's cast on all those who buy Apple

Shadow Priest Casts Shadow Word: Death on Mac;
Shadow Priest Casts Apple Blu-Ray Update on Mac;
Steve Jobs Casts Dispel-Magic on Mac;
Steve Jobs again dispels hopes of Blu-ray on Mac;

Meh..I'm pretty underwhelmed by the whole blu-ray thing. I prefer pay-per-view for HD and I'm still on oldskool DVD otherwise.

My friend was considering blu-ray on his laptop and I asked him if he intended to travel with a bunch of blu-ray discs on him. He said, good point, and saved $200 on the price of the laptop.

"Support for native Blu-ray playback would cause Apple to incur expensive licensing fees, whereas on the PC side, Microsoft is happy to let 3rd parties deliver the required software. "

MS yes -- hardware manufacturers I'm not so sure about, & those 3rd party devs still don't have BD players right [c'mon... PowerDVD *Still* can't do BD without jumping out of Aero?]. Far as alleged BD quality -- most content currently looks like [often poorly] up-sampled DVD, with no reason to go beyond 720p. And then you have all the potential issues with BD Live, & agreeing to allow it to potentially break playback.

As much as I dislike saying it, I think Jobs may have a valid point or 3 in his refusal to bother... It's not as if Mac owners *Can't* get BD content on their rigs if they really, really want to.

Blueray is still a pretty expensive pricetag option for PC's, and given Apple's premium pricing...I guess for once I can kind of understand his opinion. I don't think its an iTunes delivery thing...there's alternatives and I'm sure more to come with time, in terms of streaming / downloadable HD media.

That said, not having the "option" to take the kidney punch kind of bites.

Brandon said,
What about the best reason. Storage. Aren't macs supposed to be the king of Video Editing?

You can probably get a 2TB HD for the price of 500 blank DVDs nowadays.. well, close enough

Brandon said,
What about the best reason. Storage. Aren't macs supposed to be the king of Video Editing?
Blu-ray burners are supported (external + using a 3rd party burning software)

The only products that I even see Blu-ray being practical in, is the Mac mini and Mac Pro. I don't think that many people are connecting Mac laptops and iMacs to their TV's to watch movies. The Mac mini is used and marketed as being a computer that you can connect to your TV and it does make sense for the Mac Pro for professionals that want to put their HD content on disk. But there must not be that many people complaining to Apple about this for them to not include it. They do make money off of iTunes content so that is another factor to be considered. Apple is a business and it wouldn't make sense for them to offer something that could possibly take away from such a huge stream of revenue.

In effect Steve is part of creating the problem with Bluray due to Apple's attitude toward it. If they accepted the technology, I'm sure it would gain more market share, and have a better chance of success.

Co-ords said,
In effect Steve is part of creating the problem with Bluray due to Apple's attitude toward it. If they accepted the technology, I'm sure it would gain more market share, and have a better chance of success.

Putting a good piece of technology into an over priced piece of metal wont do beans.

Obvious he wants everything to just come through itunes, meaning no more optical drives. However i like having a physical copy of things (CD's, DVD's, Books etc etc) which is why i don't like the way Jobs seems to be pushing for our entire entertainment to be delivered through digital distribution. Plus when i own a physical copy, i can do what the feck i want with it (within reason) no DRM saying i can only play something on a certain player.

Just add support for BluRay in the OS and let people buy a BluRay drive if they need one. Can't be that hard.

LaXu said,
Just add support for BluRay in the OS and let people buy a BluRay drive if they need one. Can't be that hard.

Thats where the main problems come in. Mac kext files(essentially drivers) are the same in every mac they're all there which is why they can say all that good stuff about stability. To add the support they have to pick a manufacturer and build a kext before they can just throw one in or just let people put them in.

SilverL said,

Thats where the main problems come in. Mac kext files(essentially drivers) are the same in every mac they're all there which is why they can say all that good stuff about stability. To add the support they have to pick a manufacturer and build a kext before they can just throw one in or just let people put them in.

why put it into the OS? Simply get an external blu-ray drive and use it on your Mac.

Bullhead said,

why put it into the OS? Simply get an external blu-ray drive and use it on your Mac.


That was his point, for the external drive to work it would have to have drivers which OSX would have to have built in.

He may be right about SACD which is a flop,there is not a lot of hw around which could handle that and he's also right about digital online audio formats; what a shame that Apple doesn't support yet lossless in the iTunes Store though so yeah GREAT APPLE. Bluray is here to stay,it's uncomparable to SACD since it's compatible with bluray optical drives ect and they are spreading. As far as I know there is not a SACD optical drive for pc,they do not exist. DVD-Audio's format is different story instead.

To people saying CD is dead,that's not true. I would love to have online digital lossless formats in stores but until that doesn't happen CD won't disappear, Apple can keep their crappy compressed lossy music.

SuperZod said,

To people saying CD is dead,that's not true. I would love to have online digital lossless formats in stores but until that doesn't happen CD won't disappear, Apple can keep their crappy compressed lossy music.

You do realize that CD is also a lossy format, right?

TRC said,

You do realize that CD is also a lossy format, right?

True, but unfortunately it is the highest quality format available to consumers. (Besides SACD and DVD-Audio since those are pretty much dead.)

With monthly download caps still at 1, 3, 5, 10 and 50GB (in Australia at least), how can anyone expect physical media to become the mainly option?

Kerm said,
With monthly download caps still at 1, 3, 5, 10 and 50GB (in Australia at least), how can anyone expect physical media to become the mainly option?

same story over here but with even crappier services

Kerm said,
With monthly download caps still at 1, 3, 5, 10 and 50GB (in Australia at least), how can anyone expect physical media to become the mainly option?

same here
after you exceed your 25 gig or whatever "limit" your connection becomes 64 kbps until the end of the month
and the maximum "affordable" speed is 2 mbps, other speeds are really expensive.

Kerm said,
With monthly download caps still at 1, 3, 5, 10 and 50GB (in Australia at least), how can anyone expect physical media to become the mainly option?

+ you have to take into consideration slow download speeds. Most of my friends have an Internet connection slower than 1.5mbits. Imagine how much time they'd have to waste to download an hd movie...

Kerm said,
With monthly download caps still at 1, 3, 5, 10 and 50GB (in Australia at least), how can anyone expect physical media to become the mainly option?

Same thing here in NZ aswell we may have good national speeds but anything coming from overseas slower than a snail ridding a turtle

Kerm said,
With monthly download caps still at 1, 3, 5, 10 and 50GB (in Australia at least), how can anyone expect physical media to become the mainly option?

Same thing in Canada. With the major providers (Rogers and Bell), the lowest plans have a 2 GB data cap for between C$20 - 30 per month, depending on the plan. The highest I've seen is C$100 per month for 50 Mbps and 175 GB (Rogers).

Of course, there are more affordable plans such as TekSavvy.

badldragon said,
Buy a PC

Yeah my opinion exactly
With a pc you can stick a blu ray player with a multi core processor instead of waiting for Steve jobs to stop being an ass.
One of macs major downfalls (in my opinion)
Is that you can't add your own stuff to your own Mac which prolly cost you 2k
I mean shouldn't you be able to decide if you wanna use blu ray or iTunes
I may be a "hater" in fanboy talk but apple is really ****ing me off. Especially with the iPhone/flashplayer idea....
Now that I've blown off some steam....

Who wants pie!

In the end Steve's massive ego might end up being the worst thing for himself and for Apple. First he tells you that Flash is bad and we wont' put it on our immensely popular iPad device and now Blu-Ray is a "bag of hurt" and we won't allow our customers to have it even if they decide they want it. It's pretty unbelievable how this guy tells his customers what they want and can have and still manages to make considerable sales.

Tim Dawg said,
In the end Steve's massive ego might end up being the worst thing for himself and for Apple. First he tells you that Flash is bad and we wont' put it on our immensely popular iPad device and now Blu-Ray is a "bag of hurt" and we won't allow our customers to have it even if they decide they want it. It's pretty unbelievable how this guy tells his customers what they want and can have and still manages to make considerable sales.

I think we're becoming selective in what he's said here. Another thing he said about Blu-ray: "It's great to watch the [Blu-ray] movies".

Tim Dawg said,
In the end Steve's massive ego might end up being the worst thing for himself and for Apple. First he tells you that Flash is bad and we wont' put it on our immensely popular iPad device and now Blu-Ray is a "bag of hurt" and we won't allow our customers to have it even if they decide they want it. It's pretty unbelievable how this guy tells his customers what they want and can have and still manages to make considerable sales.

It's called the Steve Jobs Reality Distortion Field (or RDF for short)

until internet providers start offer 50MB Connections at a reasonable price, DD in my opinion will not overtake Blu Ray in terms of pure non compressed Video and Audio content, jobs is getting big headed first he says you're holding it wrong next thing you get Blu Ray WHEN I Tell YOU TO. lol

Steve obviously wants to kill off cumbersome physical media. He removed optical drives from the Macbook Air and the iPad (both "revolutionary" devices), and now he's saying downloadable content will replace them. I believe him, but that time is not now. Although CDs may be "dead", DVDs and Blu-Ray are still alive and well. It's sad he's choosing to make his customers suffer because of his vision of the future.

bjoswald said,
Although CDs may be "dead", DVDs and Blu-Ray are still alive and well. It's sad he's choosing to make his customers suffer because of his vision of the future.

Hey we have touch sensitive surfaces, ubiquitous computer with internet access and we "need" physical media like DVD and BR, like a kid would say that's sooo last century. yeah he's not dumb he won't get money if he includes BR players, wouldn't you? but that doesn't mean that we "suffer", I love to be able to watch a movie with my LCD connected to my PC without waiting for the BR to load and having to skip all the trailers, using my Iphone as a mouse seams to me more easy that a remote or PS3 control and yet being able to look up in my Iphone info about it in IMDb (iOS 4 ftw), no dirty or scratch disks could ruin the evening, and since I back up all my data on the cloud well I haven't use my DVD burner in at least the last 3 months, but thats just me.....in the wise words of Carlin "im a modern man, a man for the millennium".

Difference is that with SACD you needed to spend a decent chunk of money to hear the difference (ignoring the surround sound benefit) and most people just didn't care. The difference between iTunes and Blu-ray can be seen on pretty much any screen.

Don't forget that Apple is a part of Blu-Ray association/consortium/forum.
How come they helped design something and it's still "bag of hurts" for them?
It's really fun that some people are touting Macs for work with video, yet it cannot even read Blu-ray disks.

undu said,
I read it as "Dilutes" for some reason

Dilutes is probably the better word lol.

But, again Blu-Ray is here to stay, so its kinda funny that Apple with their already inflated prices won't afford the customer that choice.

Neobond said,

Dilutes is probably the better word lol.

But, again Blu-Ray is here to stay, so its kinda funny that Apple with their already inflated prices won't afford the customer that choice.

But will the customer be able to afford that particular choice when they do offer it?

njlouch said,
Is "Distills" the correct word here?

Not at all. "Dispells" would probably be the word the author was looking for (and it could possibly be a simple typo). "Distills" would imply that he was creating hope for Blu-Ray on the Mac, which he isn't.

That being said, there really is nothing stopping a third party from creating Blu-Ray software for the Mac, and it is easy enough to add the drive to most models (either internally or externally).

Neobond said,

Dilutes is probably the better word lol.

But, again Blu-Ray is here to stay, so its kinda funny that Apple with their already inflated prices won't afford the customer that choice.

Looks like Steve Jobs is stuck in 2007 and just hasn't been outside his house. He'll have to wait at least a decade for network speeds to catch up to play standard definition let alone hi def. Nets not fast enough yet for fast let alone high. And blu ray already allows conductibility anyway. Now with 4 layer blu ray's coming. It's kinda messing up holographic dvd's as it is. Someone let me know how long it takes to download 50 gb's let alone 128 gb... He's daydreaming.

PatrynXX said,

Looks like Steve Jobs is stuck in 2007 and just hasn't been outside his house. He'll have to wait at least a decade for network speeds to catch up to play standard definition let alone hi def. Nets not fast enough yet for fast let alone high. And blu ray already allows conductibility anyway. Now with 4 layer blu ray's coming. It's kinda messing up holographic dvd's as it is. Someone let me know how long it takes to download 50 gb's let alone 128 gb... He's daydreaming.


HD can go from 4mbit and up internet connections, in europe 20mbit is very, very common... in many countries of Europe, Fibre is getting bigger and bigger (50/100/150/1000)... so why not? Because America is stalling?