Steve Jobs says "You won't read for 10 hours"

Any one who has ever watched a Steve Jobs keynote knows that he has impeccable stage presence.  Shortly after the iPad announcement Walt Mossberg was able to land an impromptu interview with Steve Jobs which showed an unusually flustered Steve Jobs. 

The interview, as posted by allthingsd.com, is pasted below and Walt does ask a few tough questions.  When Walt asked about the 10 hour battery life, Steve Jobs responded, “you're not going to read for 10 hours” and that you would eventually just plug the device in.  While true, most people do not read for 10 hours, but anyone who travels across any of the major oceans will tell you that 10 hours of battery life may not cut it for a device being targeted as an eBook reader.   

Walt also asks, among other questions, about the pricing difference between the Kindle store and Apple’s book store.  There are rumors of the prices being as much as $5 higher than Amazon’s to which Jobs replies “publishers are actually withholding books from Amazon because they're not happy” but he does go on to say that prices will be the same; although that doesn’t clear up if Apple will compete at Amazon’s level or if Amazon will raise their price. 

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BilliShere said,
what the hell is wrong with Steve Jobs? he can't stand still. LOL.

he's just excited about the event....and probably dazzled by all the camera's flashing..

.Kompressor said,

he's just excited about the event....and probably dazzled by all the camera's flashing..


He's jealous. First of all, he realizes he really knows nothing about the device, and secondly, that due to all it's missing features, it will be a failure. HP Slate or Microsoft Courier for me any day.

I own a Dell Axim x51v palm top, that I currently use for reading ebooks using the iSilo software. I recently went for a trip that involved straight 2 days of train journey and through the whole journey, I did not have to charge my palm top once! So it ends up as being the perfect companion for an ardent reader like me. Whereas iPad that has more "w00t" features like giving the page flipping and the UI a very snazzy effect, it does not prove to be a reader's companion in the end, 10 hours of battery life just doesn't cut it.

I'd rather tap the screen to goto the next page rather than run out of battery mid-way. Thanks Steve, but I'll skip this one.

Well no you won't read for more than 10 hours, at least on this device you wont. Also what happens if between two consecutive reads you don't get an opportunity to plug it in? You're screwed.

Not that I think theres a lot they can do besides offering a replacable battery which frankly we know not to expect from Apple. That said his response to the question is rather poor and rather than giving a good reason for the poor battery life (large colour LCD, Small build ect) he simply tells people that they don't need that long anyway with no knowledge of that persons usage patterns. Not that I'm surprised.

Smigit said,
Well no you won't read for more than 10 hours, at least on this device you wont. Also what happens if between two consecutive reads you don't get an opportunity to plug it in? You're screwed.

Not that I think theres a lot they can do besides offering a replacable battery which frankly we know not to expect from Apple. That said his response to the question is rather poor and rather than giving a good reason for the poor battery life (large colour LCD, Small build ect) he simply tells people that they don't need that long anyway with no knowledge of that persons usage patterns. Not that I'm surprised.


Apple. For when you want to be yourself, to a certain extent.

Smigit said,
Well no you won't read for more than 10 hours, at least on this device you wont. Also what happens if between two consecutive reads you don't get an opportunity to plug it in? You're screwed.

Not that I think theres a lot they can do besides offering a replacable battery which frankly we know not to expect from Apple. That said his response to the question is rather poor and rather than giving a good reason for the poor battery life (large colour LCD, Small build ect) he simply tells people that they don't need that long anyway with no knowledge of that persons usage patterns. Not that I'm surprised.


Apple. For when you want to be yourself, to a certain extent.

Dr. Albert Spamstein said,
Leave poor Jobs alone.... the dude is dyin for christ sake....

Dying is just accelerated living.

/insert battery life joke here

Edited by Joshie, Jan 30 2010, 4:19am :

Dr. Albert Spamstein said,
Leave poor Jobs alone.... the dude is dyin for christ sake....

Yeah! I totally agree with you, cut him some slack, I was happy he was able to make an appearance for the event itself.

I was without power for three days last month. There was not much else to do but read, so if I'd been relying on this piece of junk 10 hours most certainly would not have been enough. Pray tell where would I have plugged it in Mr. Jobs? Also as someone mentioned what about people on long trips?

He's such an arrogant..well I won't say the word here but he is and always has been.

I think the iPad is meant to be Apple's answer to a netbook, and 10 hours is better than a laptop. I don't think it's designed to be a replacement for the Kindle, but I don't know how many people actually want a Kindle. It's weird though because it's like now that the iPad is out, a ton of people suddenly want to be reading electronic books. Did Apple just make that seem attractive or something, when the Kindle wasn't able to?

As a device to carry around when you want to work with your data but you don't want the restrictions of a laptop, the iPad seems ok, and it seems like fair competition for a netbook. But netbooks are cheaper, and tend to run free software, vs the iPad which is more expensive and nickel & dimes you for every simple thing you want to do.

I think the killer app for the iPad would be VNC. Use your desktop from wherever, use apps to fill in the gaps for usability. Apple would be smart to popularize this angle, it wouldn't seem so greedy.

Microsoft might try and win people over with the idea that users can conveniently use their desktop apps on their tablet PCs, but it might not be a good fit since they aren't designed with tablets in mind, and this seems to be the primary advantage of the tablet.

Either way, they need to start marketing the iPad/tablet as a sexy alternative to the netbook, not this "OMG it's an oversized iPhone", nobody wants that. As it is, free software and netbooks are a great marriage, so maybe tablets are the only way proprietary vendors can overtake that sector. But will people take the hit in the wallet? You can still get a netbook for ~$200.

HalcyonX12 said,
<snip>
I think the killer app for the iPad would be VNC. Use your desktop from wherever, use apps to fill in the gaps for usability. Apple would be smart to popularize this angle, it wouldn't seem so greedy.<snip>

Thaere are 3 or four freen VNC apps for the iPhone/iPod Touch that will run on the iPad, so this is covered already. And I agree with you, it will be super useful, if only to a small group of poeple. What I want is an app that turns my iPad into a drawing tablet fro my MacBook so I can not carry a wacom tablet + MB+ iPad around (I develop iPhone games and want to buy one for developing on, if for no other reason than the larger screen).

Given the type of device it is, 10 hours seems reasonable enough to me. I very much doubt HP, MSI, or any of the Windows/Android slates that come out will do much better than that TBH.

If I wanted an ebook reader, I'd want an e-ink display and battery life measured in days (not hours).

Thats why I'm not sure what market these slate devices are targeting. People who like to use computers while sitting in an awkward position or working on their arm strength? Just seems cumbersome to use in just about every other position except on your feet.

Well, when Jobs was asked about the kindle two years ago he was claiming it wouldn't succeed because people didn't read anymore. So, what's it going to be Steve?

k7of9 said,
Well, when Jobs was asked about the kindle two years ago he was claiming it wouldn't succeed because people didn't read anymore. So, what's it going to be Steve?

Now that there's an App for that... they do.

Shadrack said,
Did he really? Link please.

yup he did. i can't be bothered to look it up, but cnet has mentioned it too..
look it up.

steve jobbs totally lost his mind and mojo.. if i was a shareholder, i'd totally leave apple until steve's in charge..

k7of9 said,
Well, when Jobs was asked about the kindle two years ago he was claiming it wouldn't succeed because people didn't read anymore. So, what's it going to be Steve?

LOL, I don't remember that quote, but that's pretty funny if true... lol

Shadrack said,
Did he really? Link please.

Steve Jobs said,

Today he had a wide range of observations on the industry, including the Amazon Kindle book reader, which he said would go nowhere largely because Americans have stopped reading.

“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”


http://bits.blogs.nytimes.com/2008/01/15/the-passion-of-steve-jobs/#more-829

Edited by k7of9, Jan 30 2010, 12:17pm :

I was expecting a lot more from the iPad. I just want a hp touchsmart tm2t with a Pixel Qi display. Is that too much too ask for?

I think you could sell these for MS Office Onenote... I would buy one just to have to scan my documents and write my Onenotes in.

Is this Art quality?

Jbenisek said,
I think you could sell these for MS Office Onenote... I would buy one just to have to scan my documents and write my Onenotes in.

Is this Art quality?

Not sure what exactly you mean, but there's no stylus support or anything like that, so I'm not sure how much art you could possibly do on something like this... Finger painting?

this is why epaper is good... it takes virtually no power once the image is set to maintain the image.... vs LCD which once set has to keep being refreshed again and again and so on...

neufuse said,
this is why epaper is good... it takes virtually no power once the image is set to maintain the image.... vs LCD which once set has to keep being refreshed again and again and so on...

Leave it to the Japanese to make something wonderful.

neufuse said,
this is why epaper is good... it takes virtually no power once the image is set to maintain the image.... vs LCD which once set has to keep being refreshed again and again and so on...

This is why e-ink is so much better for the eyes. Reading in dim or low light is better, say in a big chair with a lamp beside you, because you do not have the bright light from the LCD screen in your face.

neufuse said,
this is why epaper is good... it takes virtually no power once the image is set to maintain the image.... vs LCD which once set has to keep being refreshed again and again and so on...

True. However epaper is absolutely useless for any of the other uses for the iPad.

roadwarrior said,

True. However epaper is absolutely useless for any of the other uses for the iPad.

I was hoping they would use a hybrid display like the Pixel Qi.

Actually, what is on my mind is a better caption for the still shot that is shown for this video with Moss looking like he is going to poke Steve in the chest...

wilbert said,
Actually, what is on my mind is a better caption for the still shot that is shown for this video with Moss looking like he is going to poke Steve in the chest...

LOL, I thought that too.

wilbert said,
Actually, what is on my mind is a better caption for the still shot that is shown for this video with Moss looking like he is going to poke Steve in the chest...

"smell my finger..."

10 hrs of ebooks... but he also said.. 147 or whatever hours of continuous music..
so if u leave one hour u could be listening the rest of the flight to music with no problem..
so why is everyone fixed on the 10 hours?

x-tarek said,
10 hrs of ebooks... but he also said.. 147 or whatever hours of continuous music..
so if u leave one hour u could be listening the rest of the flight to music with no problem..
so why is everyone fixed on the 10 hours?
Because people don't like limits?

Kirkburn said,
Because people don't like limits?

oh yeah right.. well .. if 147 hrs of music is too limited..and 10 hours are too limited.. get a solarcharger..
and dont tell me its a nightflight :D..
after all the ipad is a tablet.. not an ebook reader.. its not its sole purpose to read books all day.. its made to do lots more..
the iphone also is called a friggin phone..with an i.. and everyone complains about a bad camera! cmon.. like Really?! wtf..

147 hours of music? What crack are you smoking? That **** is potent bro.

To quote directly from the apple website:

Up to 10 hours of surfing the web on Wi-Fi, watching video, or listening to music

/- Razorfold said,
147 hours of music? What crack are you smoking? That **** is potent bro.

To quote directly from the apple website:

video.. minute 2:30.. 140 smthing hours of continuos music.. =)
but well.. im sorry if thats how much it fits.. and not battery =).. but well thats how i understood it.. =)

x-tarek said,

video.. minute 2:30.. 140 smthing hours of continuos music.. =)
but well.. im sorry if thats how much it fits.. and not battery =).. but well thats how i understood it.. =)

He definitely made it sound like you can get 147 hours on one charge.

x-tarek said,
so why is everyone fixed on the 10 hours?

Because there are people that think what they called "Apple Time" is a bunch of false advertisements. Personally I found the estimated battery life given by Apple is much more accurate than the other manufacturers.

I don't get it. This can supposedly play video for 10 hours. But you can't read for 10 hours? I though the reading battery life would be much, much higher than watching movies..

NeoTrunks said,
I don't get it. This can supposedly play video for 10 hours. But you can't read for 10 hours? I though the reading battery life would be much, much higher than watching movies..

Why should there be a difference really at all when the screen is the biggest power drain and it's on during both functions?

M_Lyons10 said,

Why should there be a difference really at all when the screen is the biggest power drain and it's on during both functions?


because of the added processor usage when playing video as opposed to displaying a static image of a page on screen and waiting for touch input?

Jack E said,
My record is 17 hours, i read 5 books on my holiday in Turkey. I didn't get up for anything ;)

that's...gross.

Jack E said,
My record is 17 hours, i read 5 books on my holiday in Turkey. I didn't get up for anything ;)
I believe you got sore eyes and a good headache after that...that's too much, even though I love to read books.

At ~3:00 in the video:

Walt: "There's a battery cost to that."
Stevie: "But there isn't because you just end up plugging it in."

Epic.

C_Guy said,
At ~3:00 in the video:

Walt: "There's a battery cost to that."
Stevie: "But there isn't because you just end up plugging it in."

Epic.

That was hilarious. As with any device, you just end up plugging it in. So every device must have a good battery because you get to plug it in eventually. lol

dogmai said,

That was hilarious. As with any device, you just end up plugging it in. So every device must have a good battery because you get to plug it in eventually. lol


Although I don't like Steve Jobs personally, I think he made a point. A handheld device that can last through daytime is acceptable as long as it's not a phone.


When I first got my iPod touch, I use it to surf the web and play games like Epic Pet Wars and World War from Storm8(which are all web-based) all day like crazy, and I only needed one charge every night. With far better reading experience on the iPad, 10 hours per day would be a pretty amazing selling point.

Now what is holding me back is the lack of multitasking...

Edited by tonyunreal, Jan 30 2010, 4:42am :

C_Guy said,
At ~3:00 in the video:

Walt: "There's a battery cost to that."
Stevie: "But there isn't because you just end up plugging it in."

Epic.

Yeah, that was funny. lol

tonyunreal said,

Although I don't like Steve Jobs personally, I think he made a point. A handheld device that can last through daytime is acceptable as long as it's not a phone.


When I first got my iPod touch, I use it to surf the web and play games like Epic Pet Wars and World War from Storm8(which are all web-based) all day like crazy, and I only needed one charge every night. With far better reading experience on the iPad, 10 hours per day would be a pretty amazing selling point.

Now what is holding me back is the lack of multitasking...

I do agree with what you said about a phone (Though I prefer battery life to last at least a couple of days personally for travel and such). But if you take this traveling or something like that, you are going to need more than 10 hours battery life. I really don't think 10 is enough.

Jobs looked very uncomfortable being put on the spot and was seemingly unprepared in responses to quite obvious questions. He was clearly thinking fast, and I wonder how "factual" his answers were.

Fish said,
Jobs looked very uncomfortable being put on the spot and was seemingly unprepared in responses to quite obvious questions. He was clearly thinking fast, and I wonder how "factual" his answers were.

Yeah, he seemed flustered... And sometimes he contradicted himself. So reading you will get more than 10 hours, but video not? The most power hungry component is the screen, which is on full time during both functions? I don't see how the power cost could really be all that different really... The screen's going to be the biggest drain. 140 hours of music is insane too... I'm very curious. Apple's battery life predictions tend to be a bit off in my experience too.

M_Lyons10 said,

Yeah, he seemed flustered... And sometimes he contradicted himself. So reading you will get more than 10 hours, but video not? The most power hungry component is the screen, which is on full time during both functions? I don't see how the power cost could really be all that different really... The screen's going to be the biggest drain. 140 hours of music is insane too... I'm very curious. Apple's battery life predictions tend to be a bit off in my experience too.

I think viewing a full screen video uses a lot more CPU power.. somehow.

The problem is that Walt seemed obsessed with calling this an ebook reader, which I don't think anyone else considers it. Yes, it has ebook capabilities. Hell, the iPhone has kindle software, that doesn't make it an ebook reader. I'd bet the majority of people who buy an iPad wont even read ebooks on it. We need better battery testing than just saying 10 hours. If 10 hours is ebook reading, then how long is game playing or movie watching? With a display like that, a movie probably drains the battery fast.

Betaz said,
The problem is that Walt seemed obsessed with calling this an ebook reader, which I don't think anyone else considers it. Yes, it has ebook capabilities. Hell, the iPhone has kindle software, that doesn't make it an ebook reader. I'd bet the majority of people who buy an iPad wont even read ebooks on it. We need better battery testing than just saying 10 hours. If 10 hours is ebook reading, then how long is game playing or movie watching? With a display like that, a movie probably drains the battery fast.

No, that's what Apple is trying to market it as. It's to go into direct competition with the Kindle. It has a few other functions but that's about it. In the end, Apple is trying to compete with Amazon. Windows powered tablet PC's leave it for dead.

Billus said,

No, that's what Apple is trying to market it as. It's to go into direct competition with the Kindle. It has a few other functions but that's about it. In the end, Apple is trying to compete with Amazon. Windows powered tablet PC's leave it for dead.

I didn't really get the impression that that's what they were trying to market it as, it's just what they focused on a lot because it's the only thing you can't already do on your iPhone/iPod.

Go to MacWorld.com and read the article; it goes into more detail then Neowin. It really is more than an eBook reader, much more.

Pam14160 said,
Go to MacWorld.com and read the article; it goes into more detail then Neowin. It really is more than an eBook reader, much more.

Hmm, a device that doesn't fit in your pocket yet is not a useful as a netbook or laptop. You can run only one app at a time, doesn't have a built in physical keyboard and basically would look stupid to hold. How would you carry this? Just how weird would it be holding it whilst listening to music? Sure you can put it in your bag but still, song change etc etc.

Seriously, what is it for? To me it's just a bold statement saying you bought the latest Apple product. Big whoop.

Billus said,

No, that's what Apple is trying to market it as. It's to go into direct competition with the Kindle. It has a few other functions but that's about it. In the end, Apple is trying to compete with Amazon. Windows powered tablet PC's leave it for dead.

IMHO they concentrated on it being more of a multimedia device in general so a media player, web browser and e-book reader ect all in one. I don't think its been specifically targeted as an e-book reader because if so it would fall behind so it's being sold based on its other advantages over an e-book.

He did make claims that this is the "best web browsing experience you will ever have" ect.

Billus said,

No, that's what Apple is trying to market it as. It's to go into direct competition with the Kindle. It has a few other functions but that's about it. In the end, Apple is trying to compete with Amazon. Windows powered tablet PC's leave it for dead.


it may look like that if you consider that the ibookstore was launched together with the ipad, but the keynote also showed off stuff like spreadsheets, word processors, movies, gaming, etc etc... Steve Jobs seemed to put a particular emphasis on the picture app...
its like, the first time you walk into someone's room and see their ipad on the dock running a slideshow , you could mistake it for just any other digital picture frame

what about the off chance you dont read with it? maybe you just stare at it with buyers remorse, or you pretend you bought something useful.

Alex2190 said,
what about the off chance you dont read with it? maybe you just stare at it with buyers remorse, or you pretend you bought something useful.

lol

Alex2190 said,
what about the off chance you dont read with it? maybe you just stare at it with buyers remorse, or you pretend you bought something useful.

LMAO

...publishers are actually withholding books from Amazon because they're not happy...

Meanwhile, Apple is slapping around McGraw-Hill for mentioning the iPad. That's comforting I bet...

I thought precious battery life was so important and that's one of the reasons we don't have Flash?

I smell BS. (Disclaimer: I own a MBP and iPod Touch)

ev0| said,
that's the worst video player interface I've ever seen

You mean the simplistic start/pause button, and a volume button?

ev0| said,
that's the worst video player interface I've ever seen

When I hit play and it played, that was pretty cool to me. What else do you need?

Betaz said,

When I hit play and it played, that was pretty cool to me. What else do you need?

I need it to pause properly when I hover over it and bring up the menu. Every time I went to go move through it the bottom menu faded away in a way that I thought was kind of annoying

ev0| said,
that's the worst video player interface I've ever seen

I was about to say, it's one of the best. It's K.I.S.S., which others need to follow.

ev0| said,

I need it to pause properly when I hover over it and bring up the menu. Every time I went to go move through it the bottom menu faded away in a way that I thought was kind of annoying

No problems here, boss.

ev0| said,

I need it to pause properly when I hover over it and bring up the menu. Every time I went to go move through it the bottom menu faded away in a way that I thought was kind of annoying

Don't see your point here. The minimalistic interface worked fine for me. Pausing wasn't an issue at all.

ev0| said,
that's the worst video player interface I've ever seen

I like this player better than the youtube player. youtube player plays then buffing then plays then buffing..

This player plays all the way without buffing. Great!

ccoltmanm said,

You mean the simplistic start/pause button, and a volume button?


at first didn't understand what you meant but once I went to pause the video I quickly found out. Very tricky to get the video to stop. Pretty bad player. Prefer the youtube one to that.

As for the story, I've read longer than 10 hours. Now I know why I still read REAL books. If some people didn't read 10 hours a day or come up with statements I couldn't put the book down... it'd take forever to read 1000 page novels.

ev0| said,
that's the worst video player interface I've ever seen

I have to agree. It kept freezing, it didn't allow me to pause it so that it could buffer completely so that it wouldn't stop. Once it did stop it never started again (Which you would think it would do after rebuffering). To make matters worse it also wouldn't let me restart it... I couldn't change the volume down withough wanting to pull my hair out...

Yeah, definitely the worst video player I've used...

ev0| said,
that's the worst video player interface I've ever seen

Amen to that, being on a 512kbps connection, I have no idea if the video is buffering when it stops or what's going on.

No wonder Apple doesn't want to support such crappy flash apps. HTML5 is the way to go!