Steve Jobs suggests YouTube for lack of Blu-ray on Macs

Another day, another email from Steve Jobs—this time concerning the lack of the Blu-Ray support from Apple. A 9to5Mac reader questioned Jobs over the lack of Blu-Ray to share his HD home movies and while he received an answer, it wasn’t exactly what he was hoping for:



This is not Steve’s first comment on the lack of Blu-Ray; at a 2008 notebook event he proclaimed Blu-Ray as a 'bag of hurt’: "Blu-ray is just a bag of hurt. It's great to watch the movies, but the licensing of the tech is so complex, we're waiting till things settle down and Blu-ray takes off in the marketplace.”

Steve has also commented on last week’s Pulitzer Prize winning cartoonist rejection: “This was a mistake that’s being fixed.”

Image credit 9to5Mac.

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Someone tell jobs that youtube also plays on PC and sometimes even better than on Mac. Stevie give some nice smart-ass answers lately.

I was forced to buy a laptop a few weeks ago (my older Dell died despite being good enough for my needs) and was actually considering a Mac. Here's what I found out : the most inexpensive Mac gives me as much value as a 500$ computer for 1100$. I ended up spending 1000$ to get a computer that is lightweight, has Blu-Ray read, 4 cores, a decent 3d chipset, 500 gigs, 4 gigs of RAM and Windows 7. For an extra 100$, I would have had half of the ram, half of the hard disk, a worse 3d chipset and half the cores on my processor.

It's just a matter of time before people realize that there is no value to getting a Mac. For the price that you pay for the least expensive Mac, you should be able to at least read a BR disc. Instead, you're being given a drive that still has the gall to call itself 'super' because it can write to DVD (which even the least expensive PC can do nowadays). It's just a matter of time before even the dumbest and most easily-influenced moron realized that Apple is a waste of money.

No games, no Blu-Ray, no Flash. Is there anything else Lord Steve wants to take away from us?

Yes. Your soul. Along with the rest of all your monies! However, I did buy a new 15" 2010 macbook pro last week lol. Needed a new laptop, battery life was very important to me, and so was the ability to be able to write iphone apps.

Good luck Steve with sending gigabytes of data to YouTube with a regular Internet connection at home. Maybe Apple could donate a gigabit FTTH to every customer? And BTW: HD videos @YouTube are highly compressed.

tom5 said,
And BTW: HD videos @YouTube are highly compressed.

Doesn't matter here, most of the retards who post here think that HD = HD = HD.

Steve is a moron...

I have a Alienware m15x with Blu-Ray and a custom built computer with LG Blu-Ray burner. I subscribe to Netflix 8 at a time Blu-Ray package and copy all the movies to my hard drive. I re-encode them to WMV-HD so I can stream all my movies to all 3 of my Xbox 360's throughout the house. I love having all my digital media without the dics, I have two kids, who wants to mess around with discs? 200 Blu-Rays and couting on my computer with 200 in the netflix queue. My wife and I record all our home vidoes on Sony's HD 1080i Camcorder and make Blu-Rays for friends and family. Who doesn't have a blu-ray player now a days, they sell them at wal-mart for under $150.

Nexus69 said,
Who doesn't have a blu-ray player now a days, they sell them at wal-mart for under $150.

Apple bots wont buy one until Steve Jobs unviels the new $800 Apple BD player and says "Ok, you need Blu-ray now! Buy this!"

No one wants to point out that youtube's filesize limit is much less than the size of a DVD?

It would be a stretch to say that someone has enough home video to fill up a Dual Layer DVD.... And if you have video on your home camera that takes up enough room you need a BluRay, you probably have access to a studio where you can burn all the BD you want...

steve jobs lost his damn mind. whatever the doctors removed from him screwed up his head. you can tell with his actions as of late. i feel soon he won't be with apple anymore and apple will be non-exsistant in the near future. he's like the hitler of the pc world, nothing but a delusional dictator.

Apple :I don't want to support blu-ray, can you use youtube?.
Apple :but i don't like flash either, can you switch over html 5?
Apple :Ok, i know that html 5 is years over to be fully supported by Youtube (and in any case, i hate Google too), can you switch over Quicktime?.

Suggesting that youtube is even close to blu-ray is either ignorance or stupidity. I wish i was shocked by this... but i'm not.

crashguy said,
Suggesting that youtube is even close to blu-ray is either ignorance or stupidity. I wish i was shocked by this... but i'm not.
The guy does state that he is having trouble sharing HD home video, and YouTube @ 1080p should suffice for sharing an HD home video, surely?

hotdog963al said,
The guy does state that he is having trouble sharing HD home video, and YouTube @ 1080p should suffice for sharing an HD home video, surely?

Can Youtube stream the 17mbps videos I shoot on my camcorder?

Quoting that comment he made is quite unfair, as it is *2 years old*. We will undoubtedly see Blu-Ray drives being fitted into the Mac series in the near future, I mean, why wouldn't they?
For this chap, sharing "home HD video" is possible with YouTube, so why not do that? Steve's answer is perfectly valid, I can't see why you guys are complaining, what do you think he should have said? O_o

hotdog963al said,
I can't see why you guys are complaining, what do you think he should have said? O_o

How about a proper answer like what is the likelyhood of Blu-ray coming to the mac, and how long it would take if it is so?

Edited by The Dark Knight, Apr 17 2010, 8:49pm :

The Guardian said,
How about a proper answer like what is the likelyhood of Blu-ray coming to the mac, and how long it would take if it is so?
You wouldn't usually email the CEO of a company as large as Apple to get an answer for a question like that though would you?
Apple try their best to keep info hidden until they are ready to publicly announce it, there's no chance in hell that Steve's going to let something this important out via email!

I'm getting really disgusted by his stupid attitude lately. All his e-mail responses have "I'm the best, don't question me" written all over it. Every move of Apple and him seem to be just self centered now...

Apple - "The best hardware and newest technology".... but just dont expect any of the newest and best... use what we tell you to.... seriously though..... blu-ray is in how many systems now and Apple still doesnt like it?

"The best hardware and newest technology" isn't Apple's motto. Where do people come up with these absurd things and put them in "" like it applies to Apple or whatever company? Apple never said to use what they tell you to. Is everything like this in your mind? Demanding and unreasonable? Apple puts something on the market. You have the choice to buy it or to not buy it. Stop this nonsense of blowing things out of proportion.

Shadrack said,
"The best hardware and newest technology" isn't Apple's motto. Where do people come up with these absurd things and put them in "" like it applies to Apple or whatever company? Apple never said to use what they tell you to. Is everything like this in your mind? Demanding and unreasonable? Apple puts something on the market. You have the choice to buy it or to not buy it. Stop this nonsense of blowing things out of proportion.

Umm, their quote is actually, "Our way, or the highway". Have you forgotten the time they forced everyone to use a 1 button mouse, when the whole world was using 2 or 3 button? This despite the fact that their OS has context menus! Or how about when a $400 to $500 phone did not do MMS when even a $20 phone could do it (not sure if it does it now).

Some hardcore Apple lovers will now say, "We do not need MMS" or something along those lines. The point is not whether it will be used or not. The option should be there especially when you're paying such a premium!

Edited by The Dark Knight, Apr 17 2010, 8:28pm :

Shadrack said,
Where do people come up with these absurd things and put them in "" like it applies to Apple or whatever company?

Uhhh ever been to Apple's website? They like to stick "world's best / fastest / most advanced" in front of everything they make even though it is never true. Snow Leopard was out-sold and out performed by Windows 7 but somehow it's still the "world's most advanced". As for their hardware it's the "world's most elegant" or "world's best". Translated to English that means it's PC hardware all wrapped up nicely in an Apple enclosure with the price tag jacked up high to create the illusion of superiority.

That's where it comes from.

So the excuse for not having Bluray in one of the most expensive line of laptops in the market, which claims to be 'magical' and the most advanced technology is because of licensing issues. Then, how about HDMI output? How about a 5in1 or 8in1 multimedia card reader? Or eSATA port? Also is because of 'licensing' issues?
The truth is: if Steve Jobs doesn't like it or use it, nobody will have it. It is about what he says, not what the industry and the customer demand. If you demand stuff that Steve doesn't like putting in Apple hardware, then you are not a loyal Apple fanboy, you are a sellout that was tempted by the evil empire of Microsoft. Just like it happened 20 years ago, Steve was a good influence for Apple for a while, then his dictatorship attitude prompted his outing. It seems to me that history is going to repeat.

Charles Keledjian said,
The truth is: if Steve Jobs doesn't like it or use it, nobody will have it. It is about what he says, not what the industry and the customer demand. If you demand stuff that Steve doesn't like putting in Apple hardware, then you are not a loyal Apple fanboy, you are a sellout that was tempted by the evil empire of Microsoft. Just like it happened 20 years ago, Steve was a good influence for Apple for a while, then his dictatorship attitude prompted his outing. It seems to me that history is going to repeat.

Also sounds like the mindset of Gordon Brown.

Edited by vf-, Apr 17 2010, 7:56pm :

Charles Keledjian said,
So the excuse for not having Bluray in one of the most expensive line of laptops in the market, which claims to be 'magical' and the most advanced technology is because of licensing issues. Then, how about HDMI output? How about a 5in1 or 8in1 multimedia card reader? Or eSATA port? Also is because of 'licensing' issues?
The truth is: if Steve Jobs doesn't like it or use it, nobody will have it. It is about what he says, not what the industry and the customer demand. If you demand stuff that Steve doesn't like putting in Apple hardware, then you are not a loyal Apple fanboy, you are a sellout that was tempted by the evil empire of Microsoft. Just like it happened 20 years ago, Steve was a good influence for Apple for a while, then his dictatorship attitude prompted his outing. It seems to me that history is going to repeat.

I agree wholeheartedly. I think Apple's recent success has gone to Steve's head and he thinks that he is not capable of doing anything wrong.

I'm sure the studios would LOVE it if their copyrighted content was freely available on YouTube. Hey, Steve, let's put some PIXAR films on there first!

The truth is, that Apple doesn't want the competition for their iTunes and AppleTV. Doesn't matter that everyone else, including HD DVD stalwart Toshiba, supports Blu-ray.

As a result, pretty much all Blu-ray authoring packages are Windows PC only.

You would sound a little less ignorant if you actually read the article and noticed that the person was talking about their own personal HD videos, not commercial movies.

I read the article.

Doesn't change the fact that Jobs is anti-BD. "Bag of hurt" indeed.

He has the same attitude why my 2 1/2 year old Dell can do what the latest and greatest MacBooks cannot do.

Edited by PeterTHX, Apr 18 2010, 3:56am :

Julius Caro said,
Well, dude asked how to share HD videos retaining the quality and he got a very valid response.

Negative! Damn you apple fan boy, damn you!!!

war said,
Negative! Damn you apple fan boy, damn you!!!

I mean, a lot of people are replying to this post as if jobs was saying "why do you need to play blu ray discs on macs when you have youtube?". The person complained about sharing stuff on HD quality, not about playing movies

Julius Caro said,
Well, dude asked how to share HD videos retaining the quality and he got a very valid response.

Read the last sentence again, thats where the question is.

I think it's time to take Steve out to pasture.... His cancer has obviously affected his mental functioning.... I'm not saying he has cancer again, but all the trauma he's had with surgeries, organ transplants, etc, it disturbs his natural equilibrium....

You know, i hope he doesnt think he's out of the woods forever with that transplant.... even IF the cancer doesnt come back, he's still got to take immunosuppressants for the rest of his life to prevent organ rejection, and those will only work for so long. I give him 5-10 years before he's buying himself another organ... If even that long.

Don't care for Bluray. Youtube is fine for me. Netflix. Amazon. iTunes. Pirated Rips. Optical? .... no. Digital Media is flexible enough that I can put it on an Optical disc myself, but then again I could just put it on a flash drive, or stream it from the media server.

These "emails" reek of fake to be honest. What research is being done into the legitimacy of these emails, aside from trusting "9to5mac.com"?

Majesticmerc said,
These "emails" reek of fake to be honest. What research is being done into the legitimacy of these emails, aside from trusting "9to5mac.com"?

I agree. Seems to just add more fuel to the fire of people who have a grudge against Steve Jobs for whatever reason.

Majesticmerc said,
These "emails" reek of fake to be honest. What research is being done into the legitimacy of these emails, aside from trusting "9to5mac.com"?
Neowin.net has to get readers some how.

how big is the screen again ?
why would somebody want HD on something that small. there would be no noticeable difference

crispkreme said,

But not HD video.

Edited by Hell-In-A-Handbasket, Apr 17 2010, 5:47pm :

crispkreme said,

But not HD video.

iPhone resolution: 480x320
iPad resolution: 1024x768

HD video on these devices would be a waist of bandwidth and processing power.

Something else: the whole subject of the discussion is about Blu-ray vs YouTube in terms of sharing family videos. And, attaching a Blu-ray player to a iPod/iPad/iPhone is absurd.

Osirus23 said,

Yes, the bandwidth is huge and the PQ/AQ are beyond anything else.

People claiming that "HD" streaming sources are the same thing are blind, probably the same people who say upscaled DVDs are the same as BD.


Exactly, the bitrate for BD is the differentiator.

1. If you want bluray on a laptop then I have good news for you. There are a lot of choices in the laptop market, many of which include bluray as a feature.
2. I think it is a bit silly that Apple doesn't at least offer bluray as an option for their higher end macbook pro models.
3. I share the same 'meh' attitude about bluray. Optical discs and physical media is SO 2005.

GreyWolf said,
Apple doesn't want to pay the HDCP licensing fee to implement it.
Greedy *******, apple is!

Steve is off his rocker if he thinks BluRay and YouTube 1080p are anywhere close. The quality for 1080p video on YouTube is miserable because of the low bitrate.

LaXu said,
Steve is off his rocker if he thinks BluRay and YouTube 1080p are anywhere close. The quality for 1080p video on YouTube is miserable because of the low bitrate.
Yeap!!!

farmeunit said,
Why would you choose to watch BluRay on computer over a set-top box?

Well if you're going to have a 24+ inch monitor running at 1920x1080+, why not? Not everybody sits on a sofa 10 feet away with a bowl of popcorn every single time they want to watch a film.

Also, some of us still have somewhat decent eyesight, and we can tell the difference in quality even 6-8 feet away from a 28" display.

Oh yeah, and some of us have HTPCs, which are both computers AND set-top boxes. Tadaaa.

And Neowin, seriously, you can't possibly NOT know about the disappearing double spaces in comments posts, can you? I thought it used to just happen to the first space after the quote tag, but it's gotten worse, apparently.

Edited by Joshie, Apr 18 2010, 4:46am :

why is gmail in the reply to field

and i find weird that he (steve) has a .mobileme account, a @apple account and sends via Google, and recomends a Google Site.

even though they hate google

Hell-In-A-Handbasket said,
why is gmail in the reply to field

and i find weird that he (steve) has a .mobileme account, a @apple account and sends via Google, and recomends a Google Site.

even though they hate google

The header is "in reply to" not "reply to". It's used for GMail's conversation tracking. My guess is that "brandon@curiousmedia.com" is a google apps email address.

But still its a bag of hurt, computers already have the HDD capacity, the Data Bus and the CPU needed for BR disc copy and burning, yet not so many people is doing it, BR readers-only are still at least 150 buck extra cost for any PC, which can only mean that in some way there has to be some sort of obstacle...remember the ones worried about copiying are the big studios, the rest of the industry just care for selling what consumers wants, so with DVD format the creation of burners got the price of DVD readers to almost nothing.

Well if you want to download 40 odd gig worth of data to watch an HD movie with HD audio then be my guest... personally, I'd rather just stick the disc in the computer.

Actually there are no technical issues with Blue-Ray. Apple is greedy and wants everybody to buy iTunes HD content...

Petvas said,
Actually there are no technical issues with Blue-Ray. Apple is greedy and wants everybody to buy iTunes HD content...

This could actually be a reasonable answer. For the cost of a mac pro, a 5 1/4" blu ray player is peanuts.

i like having a collection of blu-ray movies on the shelf. Something you can stand in front of look at and think they are all mine! I guess i just like collecting things.

Co_Co said,
right cause flash runs great on macs. oh wait. steve really thinks he knows whats best and you want eh?

YouTube also does HTML5 these days. youtube.com/html5

Northgrove said,

YouTube also does HTML5 these days. youtube.com/html5

the performance isn't quite there and it doesn't do full screen which would be the point of a 1080/720p stream

Northgrove said,

YouTube also does HTML5 these days. youtube.com/html5

Yes, and the HTML5 YouTube player works flawlessly on my Mac. Well there's actually one bug where the video wouldn't start and it shows a black screen with sound glitches, but it's the only bug I've encountered compared to the number of bugs I've seen on the Flash version. And I didn't even state that it consumes like 2x less ressources...

Aside from how much I think Steve Jobs is pathetically full of himself I have to agree that YouTube is a much better way of sharing video content. Physical media really needs to just go away. Globally, bandwidth is almost at the point where this can happen.

Xenosion said,
Aside from how much I think Steve Jobs is pathetically full of himself I have to agree that YouTube is a much better way of sharing video content. Physical media really needs to just go away. Globally, bandwidth is almost at the point where this can happen.

1-2mbps is not enough for watching HD video decently, that's the average speed we have here in Mexico, many people have even slower connections.

Edited by robert_dll, Apr 17 2010, 3:24pm :

Xenosion said,
Aside from how much I think Steve Jobs is pathetically full of himself I have to agree that YouTube is a much better way of sharing video content. Physical media really needs to just go away. Globally, bandwidth is almost at the point where this can happen.
I highly disagree; not everyone has access to high speed nor do they want to wait to download something or be tied to a device that "downloaded" the movie. I much prefer my bluray discs over downloaded media.

Mainer82 said,
I highly disagree; not everyone has access to high speed nor do they want to wait to download something or be tied to a device that "downloaded" the movie. I much prefer my bluray discs over downloaded media.

Nobody I know even has a BluRay player. So how you going to play those discs if not at your house?

robert_dll said,

1-2mbps is not enough for watching HD video decently, that's the average speed we have here in Mexico, many people have even slower connections.

You said it, almost, but still is not. As time passes and everyday more videos are HD.... the bandwidth consumption globally is growing way too fast. Youtube is killing the global bandwidth...

farmeunit said,

Nobody I know even has a BluRay player. So how you going to play those discs if not at your house?

Just because none of your friends have one, why shouldn't the rest of the world be able to enjoy it? Some new PCs come with Blu-ray, PS3 does and so does a cheap blu-ray player, what's the problem??

Mainer82 said,
I highly disagree; not everyone has access to high speed nor do they want to wait to download something or be tied to a device that "downloaded" the movie. I much prefer my bluray discs over downloaded media.
Agree completely!


At this point in time it's still too much a pain in the ass. Converting from one format to another so you difference devices can play it.. Takes forever..

Edited by war, Apr 17 2010, 6:26pm :

Xenosion said,
Globally, bandwidth is almost at the point where this can happen.

-100000, in my area I get 53kbps even though it's a broadband line.

Xenosion said,
Aside from how much I think Steve Jobs is pathetically full of himself I have to agree that YouTube is a much better way of sharing video content. Physical media really needs to just go away. Globally, bandwidth is almost at the point where this can happen.

I don't think so... my upload speeds are not fast enough for me to want to upload that much data... maybe for poor quality little clips here and there, but not long high quality clips!

Xenosion said,
Aside from how much I think Steve Jobs is pathetically full of himself I have to agree that YouTube is a much better way of sharing video content. Physical media really needs to just go away. Globally, bandwidth is almost at the point where this can happen.

Okay fine bandwidth isn't at this point globally. Anyway, HD video is widely becoming more common and progress shouldn't and won't be held up by third-world countries or the exceptions. Physical media is a crutch today and it makes no sense to not use YouTube for sharing - there is nothing quicker and more convenient. So what if you have a slow connection, just wait like we all did when we started watching videos online.

Edited by Bryan R., Apr 17 2010, 9:05pm :

Xenosion said,

Okay fine bandwidth isn't at this point globally. Anyway, HD video is widely becoming more common and progress shouldn't and won't be held up by third-world countries or the exceptions. Physical media is a crutch today and it makes no sense to not use YouTube for sharing - there is nothing quicker and more convenient. So what if you have a slow connection, just wait like we all did when we started watching videos online.

mmmm... no. Discs are gonna stay around for a while. I 100% agree about your third world statement. Since when do we wait to innovate because of a third-world nation? Oh right, never.

We're not there yet to steam HD content though for EVERYONE, but I want to see it become a popular thing to do. Average internet speed in USA is probably less than 4Mbps. That's almost like saying about half of us can't stream HD without waiting for it to buffer and some services don't like you buffer the entire movie, but only a certain number of minutes and GOD FORBID you accidentally navigate from the page. People don't like waiting. They like putting in a disc and pressing play and can't be bothered with anything else.

It will be an interesting day when rental stores only require a few IT guys to run the servers that people can rent from and discs do disappear completely.

Xenosion said,
Aside from how much I think Steve Jobs is pathetically full of himself I have to agree that YouTube is a much better way of sharing video content. Physical media really needs to just go away. Globally, bandwidth is almost at the point where this can happen.

Oh in a perfect world... in the Southern Hemisphere however, our government in the good 'ol land of Oz is working on making internet slower, and more expensive, so web-based HD media is certainly not an alternative to USB/DVD/BD media. It's a valid point, BD won the Next-Gen HD war, and just like it's predecessors (Betamax and VHS), it's here to stay for a while, best make the most of it.

I wish internet was fast and cheap, alas, I make due with what I can get, limited bandwidth, limited data, expensive plans...

You tell me that $200/mo. for 200GB of data at 10Mb/s is a good deal, and I'll show you many other countries which are decades ahead. However, should we the consumer be forced to suffer because a proclaimed "media content creation powerhouse" won't even adopt the next-gen HD standard that has been around for over two years?

thealexweb said,
Yeh but how many full films are officially on Youtube, not many and pretty much no good ones.
The e-mail was about distributing home video shot with an HD camcorder to friends and family, not watching feature films.

In this case, YouTube makes a bit of sense... not much, but it's at least a plausible answer, and not completely ridiculous.

TrOjAn. said,
Another mail?
I share the same opinion about blu ray: a bag of hurt ;-)

Was that meant to be funny? What do you have against blu-ray? I think it is awesome. Yes, for now I only use it for watching movies. I don't see much use for it on computers other than watching and burning movies (but those are very important reasons to have it). Sure, someday software might ship on it, but other than games most software today doesn't even fill up a single layer of a DVD. For things that I would once burn a CD or DVD I now just use a USB for.

sphbecker said,

Was that meant to be funny? What do you have against blu-ray? I think it is awesome. Yes, for now I only use it for watching movies. I don't see much use for it on computers other than watching and burning movies (but those are very important reasons to have it). Sure, someday software might ship on it, but other than games most software today doesn't even fill up a single layer of a DVD. For things that I would once burn a CD or DVD I now just use a USB for.

I agree with him that it is a big bag of hurt.. on the PC. On the PS3 its fine and perhaps some standalone players (never used one) but on PC it's a mess. Because of licensing, you can't use the same software you'd use for all your other videos, you have to use software from companies that paid for the licensing. Which means you're stuck with paying for their software and unfortunately the software available right now is utter crap.

Blu-ray authoring I'm not sure about though, I didn't think it would require a license to burn data files or authoring your own bluray videos. Is it really that much of a hassle, or is it just that they feel there isn't enough demand for that functionality?

Just use AnyDVD and directshow fitlers. Then basically all your video players will support Blu-Ray.
It's pretty simple.

AnyDVD costs extra money for more than 30 days. Obviously money is part of the issue here for Windows users otherwise people wouldn't be crying about it. I had to search long and hard for HP Blu-Ray playback software, but I finally found it. It should be like DVDs where the required codecs are just installed and you can play it as long as you have a player, but man is it a mess.

Also, Macs cost WAY too much money to not have propery Blu-Ray support, sorry... that's freaking stupid.