Steve Jobs to int’l customer: “Are you nuts?"

Steve Jobs has continued to assert himself through his personal email and this time his words weren’t so kind to the sender. When questioned about the delay of the iPad launch by a frustrated international customer, Steve curtly responded to the criticism with a rhetorical “Are you nuts?”. 

MacStories reports the full exchange below:

Dear Mr Jobs

On behalf of the international community of Apple consumers I would like to protest at the way Apple is apparently leaving us out in the cold with the Apple iPad product.

We have been fed either misinformation or no information at all and it is starting to cast doubt over Apple’s intents, at least it is to me.

I live in Switzerland and as yet we have no idea what the Apple iPad will cost here, if it is anything like the international pricing we have been used to to date on other Apple products, then it will certainly not be an “unbelievable price” as stated in your marketing.

If the delays and lack of pricing information is due to Apple doing it’s level best, to make sure that we are not being ripped off, then I applaud that work. However, as previously mentioned, I am doubting this.

Twice to my knowledge you have falsely stated international availability of the iPad and while I do not believe this is any fault of your own, I can imagine that you are not happy being shown as deliberately pulling the wool over the rest of the worlds eyes.

This is what you said at the iPhone OS4.0 announcement

11:10AM – Q: Will iPad’s success impact its international launch?

Steve: No, we said we’re launching internationally later in April, and we’re launching later in April.

Please can you clarify what is happening and why it has taken so long for information to be released to the international community.

May I suggest the following: Make it easier for us to purchase your products directly from the USA online Apple store. Many of us would be happy to do so and pay extra for local Applecare.

I look forward to your response.

Steve’s reply: 

 “deliberately pulling the wool over the rest of the worlds eyes”

Are you nuts? We are doing the best we can. We need enough units to have a responsible and great launch.

Image courtesy of MacStories. 

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whats the fuss all about, we all should'nt be reading and comenting at all...... that email and reply was from "one nut to other nut "

jobs is failing as he knows apple is going down and so is he and he is blaiming everyone for his fail which is dumb,take responsability and calm down before he fails himself.

So NOW they are worried about having enough units? They weren't so worried with the disastrous iphone 3G launch in Europe, or when the carriers were deliberately holding back iphone 3Gs to clear out 3G stock.

"Are you nuts?" is the most natural thing in the world to say. Nothing bad about it. Then again, where I'm from you can show a naked guy saying "F**K you" on national prime time television, and yell horsed*ck to a police officer. So maybe my opinion doesn't count.

Wow, funny **** how people are defending Jobs actions. He did some really good brain washing. If Steve Ballmer/Gates did this, he would be crucified. But Jobs can do no wrong.

And its not about what he said, its about what he said it and how he said it.

techbeck said,
Wow, funny **** how people are defending Jobs actions. He did some really good brain washing. If Steve Ballmer/Gates did this, he would be crucified. But Jobs can do no wrong.

And its not about what he said, its about what he said it and how he said it.

+100000000......

techbeck said,
Wow, funny **** how people are defending Jobs actions. He did some really good brain washing. If Steve Ballmer/Gates did this, he would be crucified. But Jobs can do no wrong.

And its not about what he said, its about what he said it and how he said it.

Excuse me Mr I Make Assumptions About Ppl, but if another CEO was in the same position as Jobs I would have said the exact same thing. It doesn't matter who the person is, if they get retarded emails from consumers everyday they have the right to be ****ed off and therefore Jobs' response in my opinion is validated.

team_NOOB said,

Excuse me Mr I Make Assumptions About Ppl, but if another CEO was in the same position as Jobs I would have said the exact same thing. It doesn't matter who the person is, if they get retarded emails from consumers everyday they have the right to be ****ed off and therefore Jobs' response in my opinion is validated.

Not when you represent an entire corporation. Unless everyone in there is exactly the same way Jobs is. I doubt that. There are probably some people thinking to themselves that they wish he'd just shut up and not make comments like that. Leave it to the right people to make the replies to emails like this.

What a moron - got my iPad today, and I live in AU. Doesn't take a genius to find a mail forwarder.

In the end cost me $530AU to get it shipped from US.

While Steve Jobs being an arrogant jerk is nothing new, saying "Are you nuts" to someone is hardly a terrible insult. This shouldn't even be in the news.

Look at all this response to this article. This is exactly why CEO's should not be answering emails to the general public. I don't care how passionate you are in your work or how involved you want to be. Stay up where you're supposed to be and let the proper people answer the public's questions/suggestions/complaints. If you want to make a statement, make one and have it posted on Apple's website.

Seriously the poor guy must get a crap load of emails from idiots all over the world. For starters who the hell is this swedish guy and what gives him the right to say "On behalf of the international community of Apple consumers" - ummm screw you, i can speak for myself thanks. i dnt need you emailing Steve Jobs on my behalf you arrogant jerk..

Argh! Theres been a delay for a reason - I think it would be in the best interest to get the ipads out as soon as possible so they can start pulling in the cash.. relax you loser.. you'll get ur featureless ipad soon

/rant

I'm not sure what the "Are you nuts?" was about...it does seem a bit tactless to me as well. But the rest of his response was completely reasonable. Especially considering the email he was responding to was just a rant. I don't think I would have even responded if I were in his position.

Is it me, or this guy needs to get a life or get laid? I mean, look at his anger! It looks like he needs the iPad to breath! What a retard...

and to prove my statement

"Many of us would be happy to do so and pay extra for local Applecare."

LOL! Retard, honestly, if you are reading this, go to Amsterdam, spend €50 (or some €10 in the coffee shops), and that iThing hype will go away.

If you want one of these POC devices YES you are nuts! Seriously look at the specs on it... anything lacking?

I bet Steve regrets answering that one now >.<

I believe he does answer emails. Proper Customer support wouldn't word emails like that, Certainly in reply to a customer who has written an email that strong. Go on. Email them now... You will get "Sorry you feel that way. Blah. Blah. Blah."

..... you guys really believe it's really Steve Jobs answering customer emails? Or are you just really all being sarcastic? lol

I mean, seriously, I'm gonna email bgates@microsoft.com, and ask for Windows 8 beta!

Farchord said,
..... you guys really believe it's really Steve Jobs answering customer emails? Or are you just really all being sarcastic? lol

I mean, seriously, I'm gonna email bgates@microsoft.com, and ask for Windows 8 beta!

Too bad he's not at Microsoft anymore...

He's just passionate about the business.

It's like asking for a boiled egg at a high class resturant. The chef is likely to storm out of the kitchen and shout at you and possibly kick you out for making such a dumb request.

I would be more concerned about the possible launch issues reported, such as WiFi not rejoinging known networks automatically etc with a product I would be wishing to pre-order.

Good thing I'm happy just their phone and keyboard.

Hes right...could he of used better words and handled the situation...of course...should he of?...I think so. He represents the whole company and saying stuff like that is not a good thing

I disagree. His reply isn't a PR reply, it is a human reply. It also gets the point across. Apple is trying to ship the iPad as fast as it can. That's the point, and it is very easy to read that from his reply.

Yert said,
I disagree. His reply isn't a PR reply, it is a human reply. It also gets the point across. Apple is trying to ship the iPad as fast as it can. That's the point, and it is very easy to read that from his reply.

human replies when he is the CEO of Apple and representing Apple is not something that should be included. It is PR as well as this became news and his reply and comments directly effect Apple's image as a whole.

techbeck said,

human replies when he is the CEO of Apple and representing Apple is not something that should be included. It is PR as well as this became news and his reply and comments directly effect Apple's image as a whole.

+1 Imagine if this came from Ballmer or just about anyone else. I think Jobs is the guy who can get away with something like that. Hopefully it does come back to bite him in the ass at least a little. He has no right as the CEO of such a large corporation to be making remarks like that. He represents the company. Anything he says or does represents the company. When something good happens, he is the company. When something bad happens, he's just human and doesn't represent the company. I don't think so. I can't believe he can get away with something like that. It's just wrong.

First, as I am going to say something that isn't entirely negative about Jobs and Apple, I am not an Apple fanboy.

If Jobs hadn't put the "Are you nuts?" retort in the reply, I think this would be a perfectly fine email. His response re having enough units to have a successful launch is quite correct. Not having a reasonable stock of units at the launch of such an anticipated product would **** a good number of customers off; Why launch something if people can't buy it?

Jobs should have done himself and Apple more credit by providing a reply with an explanation of Apple's position; otherwise, he would have been better off not replying IMHO.

As for the availability of products domestically, versus internationally - Look at Japan. Their consumers get products often years ahead of international versions if they are released at all.

I just think its silly for everyone to get so worked up over this. Of course, that makes me silly for replying.... ;-)

LazLong said,
Jobs should have done himself and Apple more credit by providing a reply with an explanation of Apple's position; otherwise, he would have been better off not replying IMHO.
+1

LazLong said,
If Jobs hadn't put the "Are you nuts?" retort in the reply, I think this would be a perfectly fine email.

This is exactly who he is though.

LazLong said,
First, as I am going to say something that isn't entirely negative about Jobs and Apple, I am not an Apple fanboy.

If Jobs hadn't put the "Are you nuts?" retort in the reply, I think this would be a perfectly fine email.


He probably did this to emphasis that there's nothing conspiratory about this at all, and if you think that, you kind of need your head checked. It makes sense to me as well, why wouldn't they ship more if they could? It's financially insane.

Steve Jobs and Apple is nuts, Just goes to show more American ignorance, where as anything produced in the USA stays in the USA and the rest of the world can take a flying hike, until Apple in the USA has saturated the US market, then it can move on to the rest of the world. I think there should be a global boycott of all Aplle products, show Steve the the international community can do without Apple decvices.

xpablo said,
I think there should be a global boycott of all Aplle products, show Steve the the international community can do without Apple decvices.

I think you need to lay off the Kool-Aid

Edited by Xero, Apr 15 2010, 7:58pm :

xpablo said,
Steve Jobs and Apple is nuts, Just goes to show more American ignorance, where as anything produced in the USA stays in the USA and the rest of the world can take a flying hike, until Apple in the USA has saturated the US market, then it can move on to the rest of the world. I think there should be a global boycott of all Aplle products, show Steve the the international community can do without Apple decvices.

Is it really that crazy of an idea to make sure you have supply lined up before trying to sell the device?

xpablo said,
Steve Jobs and Apple is nuts, Just goes to show more American ignorance, where as anything produced in the USA stays in the USA and the rest of the world can take a flying hike, until Apple in the USA has saturated the US market.

iPhone 3g, Macbook pro's , iPad's etc etc all released internationally at the same time.

xpablo said,
Just goes to show more American ignorance, where as anything produced in the USA stays in the USA and the rest of the world can take a flying hike
You mean like the Zune?

hotdog963al said,
You mean like the Zune?

And Microsoft in general where they have specials only for American customers. All American companies are like that because they're run by people who are a byproduct of an environment that is ignorant of the world beyond the shores of the US.

rawr_boy81 said,

And Microsoft in general where they have specials only for American customers. All American companies are like that because they're run by people who are a byproduct of an environment that is ignorant of the world beyond the shores of the US.

So, the same people that donate monies and aid to other countries. Yeah, we're ignorant beyond our shores!

xpablo said,
Steve Jobs and Apple is nuts, Just goes to show more American ignorance, where as anything produced in the USA stays in the USA and the rest of the world can take a flying hike, until Apple in the USA has saturated the US market, then it can move on to the rest of the world. I think there should be a global boycott of all Aplle products, show Steve the the international community can do without Apple decvices.

Yeah, wahh wahh, can't you spew more pointless Apple hate? Come on, that was nothing, you can do better.

Edited by Northgrove, Apr 16 2010, 7:44am :

briangw said,
So, the same people that donate monies and aid to other countries. Yeah, we're ignorant beyond our shores!

The people that run the government are the cream of the crop - hardly represents the average American. Btw, my country doesn't receive a single cent of aid - but my country does get quotas, tariffs and non-tariff barriers imposed on our exports even though we're an ally of the United States.

rawr_boy81 said,

The people that run the government are the cream of the crop - hardly represents the average American. Btw, my country doesn't receive a single cent of aid - but my country does get quotas, tariffs and non-tariff barriers imposed on our exports even though we're an ally of the United States.

And, that my friend, is known as business. Suck it up; it's the same almost anywhere.

xpablo said,
Just goes to show more American ignorance, where as anything produced in the USA stays in the USA and the rest of the world can take a flying hike

Here's an idea for you, since you hate American products and companies so much. Start your own company in your own country and produce a product to rival those from America. Sell them to who YOU want to, when YOU want to. Let me know when you are as successful as Apple or Microsoft. I'll be waiting. While you are at it, please continue your boycot of ALL American products.

Benjamin Rubenstein said,
Wow, and I thought Ballmer was a nut.

Huh? What's so strange here? He's stupid to think this is intentional; Apple would of course deliver more units if they could, since it would provide them more revenue. I'm just happy this is a CEO that doesn't use business speak when dismissing complaints. He says what at least I was thinking about that rant. This is nothing Ballmer would do, unfortunately.

Edited by Northgrove, Apr 16 2010, 7:42am :

Kind of priceless response if you ask me. As far as I know the international iPad launch is only a month away. I mean, can he not wait a month?

Well I mean he is correct... they do need enough units to have a good launch. I mean all the news posts on release weekend were "BEST BUY IS OUT OF iPADS BUT APPLE STORES HAVE PLENTY".

Imagine if like the Wii's.... "Wii's still sold out 4 months later, hard to find anywhere"

I wonder if it him who answered or a lackey?

If its a lackey wonder if he'll get spanked.

No way will Jobs see all those emails without someone filtering them.

I wouldn't doubt it if it's actually Jobs that answers. I've seen other similar tactless 1 liner email responses people have received. Matches his personality completely.

evo_spook said,
I wonder if it him who answered or a lackey?

If its a lackey wonder if he'll get spanked.

No way will Jobs see all those emails without someone filtering them.

I daresay he has a personal email, and just replies to crap on this one when he's bored.

Either that or only views emails from specific addresses.

Hell-In-A-Handbasket said,
surprised he even responded to that, i would have just deleted it

Well, if he isn't working on getting the iPad out in the world, he's gotta be doing something with his time XD

Hell-In-A-Handbasket said,
surprised he even responded to that, i would have just deleted it
Likewise, screw him. I want an iPad, I can't get it until May. It bugs me sure, but Apple is a US company. Its no surprise they want to make sure their home is well covered before going international. If he's so impatient, make your way to eBay.

Hell-In-A-Handbasket said,
surprised he even responded to that, i would have just deleted it
I agree, that was just a long boring tl;dr rant.

Of course Apple would sell their units earlier if they could, it would give them more revenue.

Edited by Northgrove, Apr 16 2010, 7:30am :

Northgrove said,
I agree, that was just a long boring tl;dr rant.

Of course Apple would sell their units earlier if they could, it would give them more revenue.


I really would have loved it if he'd replied with just "tl;dr"

bobbba said,
It's not available in the uk yet either. So far it's US only.

I'm pretty sure I've seen iphones with my cellphone provider.

Draconian Guppy said,
Meh how long has teh iphone been out? And it's barely available overseas ( apart from US and UK )

Sorry? The iPhone is available in most of Europe...

.Neo said,

Sorry? The iPhone is available in most of Europe...

+1 I live in Belgium and I can confirm we have the iPhone available. Germany, the Netherlands France, ... are also all having the iPhone available.