Xbox One advertisement hits the mark, builds the hype

Microsoft has just published a promotional video for the Xbox One featuring England captain Steven Gerrard and actor Zachary Quinto.

Xbox One which is Microsoft's next-gen gaming console, will be released this holiday season and the company has already begun promotions featuring popular celebrities. Recently a video showcasing "hypercars" from Forza Motorsport was released with voice over from Top Gear's Jeremy Clarkson. Now, Microsoft has published a larger than life video featuring football star Steven Gerrard and Star Trek's Spock who invite people to join in the "all-in-one" Xbox One. The Guardian has reported on Xbox One's TV campaign with speculation that it is already worth at least 100 million dollars.

The promotion begins online on Friday while the TV campaign starts on Sunday in the US, followed by UK in the next week.

You can check out the "Invitation" for yourself here:

Update: Here's the making of the advertisement.

There are still many things that haven't been revealed about the Xbox One but as the release date is nearing we can expect more news about the console. Xbox One launches in 13 markets including the US and UK on November 22.

Source: Xbox on YouTube via The Guardian

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