Xbox One advertisement hits the mark, builds the hype

Microsoft has just published a promotional video for the Xbox One featuring England captain Steven Gerrard and actor Zachary Quinto.

Xbox One which is Microsoft's next-gen gaming console, will be released this holiday season and the company has already begun promotions featuring popular celebrities. Recently a video showcasing "hypercars" from Forza Motorsport was released with voice over from Top Gear's Jeremy Clarkson. Now, Microsoft has published a larger than life video featuring football star Steven Gerrard and Star Trek's Spock who invite people to join in the "all-in-one" Xbox One. The Guardian has reported on Xbox One's TV campaign with speculation that it is already worth at least 100 million dollars.

The promotion begins online on Friday while the TV campaign starts on Sunday in the US, followed by UK in the next week.

You can check out the "Invitation" for yourself here:

Update: Here's the making of the advertisement.

There are still many things that haven't been revealed about the Xbox One but as the release date is nearing we can expect more news about the console. Xbox One launches in 13 markets including the US and UK on November 22.

Source: Xbox on YouTube via The Guardian

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Great ad, MS really hit a homerun for this one. It focuses on games, while also sneaking in other features without them seeming to take away from gaming. Its just a slick showcase, clearly pushing the X1 as a gaming device and much more.

They need this kind of marketing to really get over the hump in the mind of consumers in my opinion.

See, this is what happens when someone says "Focus on gaming, and show secondary features in the right context"

except, the other things are not secondary features. they are main features,just as much as gaming is. theres a reason why it is being marketed as an all in one system, not a gaming console.

ever see the nfl ad? has absolutely zero to do with gaming.
http://www.youtube.com/watch?v=XmD0vPOd5Rk

and it is the right thing to do, because today, gaming alone wont sell.

Sigh all you like, vcfan is right in saying the other features of Xbox One are just as important as the games. Not so sure a gaming-only device wouldn't sell though, but that doesn't mean an all in one box wont sell either

Ick, didn't care for the making of video. Zachary Quinto's voice only came out of my left speaker and not the right as well, sounded odd. Probably some of the other voices were the same way. Anyone else notice that?

I am impressed by what's been announced so far for the Xbox One. Now... if only November 22nd can get here quicker...

One of the best ads I have ever seen, really gets the message across and makes you want to be a part of the experience.

They forgot to put the important date at the end of the video.
This Advertisement should make people want to jump to go buy this or wait for it till this date, but they left out the date. I think that was a mistake.

And they showed Kinect working well with different accents! (Italian, British, Irish). They're finally getting good at advertising without beating you over the head or having silly dancers

Now if only they could use this same ad company for their other consumer products.

If they can keep going in the right direction. Seems every time they take a step forward, they end up taking two steps back in terms of marketing. Here's hoping they continue producing high quality content, between their system, ads, and all.

There's no questions that both the x1 and ps4 will get plenty of consoles moving this holiday, the question is which one will the casual market support after? Last generation they both did fairly well with the 360 doing a bit better in north america but also worse in some other markets.

I want to be able to walk into a room and bark out a playlist and have it start playing within 15 seconds. That will make me happy. I love using voice and gestures, but it's very imperfect right now.

Blackhearted said,
But that's it primary purpose. Noone with any kind of brain will buy it solely for things like the sports the last ad focused on.

No one with any kind of brain would attempt to use insults to make a point.

scorpian007 said,
Very cool ad. They're starting to get some of their marketing right

It helps that they finally have one central marketing department for everything instead of each division having it's own smaller marketing group working on it's own.

scorpian007 said,
Very cool ad. They're starting to get some of their marketing right

Finally Microsoft gets something right. Still not a fan of Sylar being shoved on screen at every chance given.

Indeed, my friends are not stopping with talking about Xbox One now.
Before that it was PS4 and that has faded into oblivion somehow.