Thanks to Hum for posting this in BPN.
Sonic Solutions has announced Qflix: a studio-approved system to prevent piracy. It uses Content Scramble System (CSS) encryption. But wait! It hasn't been cracked (yet) and is supposed to offer a secure way for downloaded movies to be burned to DVD. Content owners will like this one; restrictions can be placed on the downloaded media. Limit the download to a one-time burn, for example. Compatible drives, media and video services will display the Qflix logo but no specific hardware or software announcements have yet been made. It seems that the enterprise side of the market will be getting the "technology" first. In-store kiosks could replace large inventories of pre-recorded DVDs, cutting down costs. Widespread legal downloading and burning of movies? Nope.
News source: BetaNews