Study gives high innovation marks to Microsoft's Windows Phone Store

Microsoft has been slowly but surely adding more content and features to the Windows Phone Store. Just before the end of 2012, the company announced that it had added 75,000 new apps in the past 12 months. This week, the ABI Research firm cited the Windows Phone Store for its innovations.

In the firm's press release, it noted that while it ranked Apple's iTunes ahead of Google, RIM and Microsoft in terms of implementation of its store, Microsoft had the most innovative mobile phone app store. In particular, the firm said that the store had a better way for users to discover new apps than the other mobile phone storefronts.

ABI Research's senior analyst Aapo Markkanen stated:

Microsoft should be lauded for its initiative to extend its ranking algorithm beyond raw download figures, by including factors that can actually measure the customer satisfaction and retention. Retention-based charts are less prone to manipulation, so as an additional plus Microsoft can also afford being more transparent about its approach.

Last week, Microsoft said that in addition to the 75,000 new Windows Phone apps, there were over 300,000 app updates that were published to the Windows Phone Store. Microsoft said an average of about 54 apps have been download for each Windows Phone device.

Source: ABI Research | Image via Microsoft

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