Study: Mac users more likely to preview next OS than Windows users

Most consumers don't download and install a pre-release version of an OS on their PCs for a variety of reasons. However, a new study claims that among the few people who do take the plunge, Mac users seem to be more willing to try out a preview version of the next OS than those that use Windows PCs.

Computerworld.com reports that according to the study, which was organized by the Chitika online ad network, only 0.06 percent of Mac users which accessed the company's network of sites used the beta version of Mountain Lion. The data was taken about one week after Apple first announced its plans for Mountain Lion in February and released the preview version.

By contrast, Chitika said just 0.021 percent of Windows PC users that connected to websites on its network were running the Windows 8 Developer Preview version one week after Microsoft released it in September 2011.

Of course, Microsoft let anyone download the Developer Preview build of Windows 8. Apple only allowed registered Mac OS developers to access the preview build of Mountain Lion. Indeed, Chitika said in a statement that these low percentage numbers may not mean that much in the long run, saying:

Low levels of use for unreleased versions of software are typical ... given that in the early stages of a product, the heaviest users tend to be developers who are focusing on testing and preparation of the release.

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42 Comments

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it does not really matter which os you prefer. both have pros and cons. i am a long time follower of m$ but i an also a recent convert to apple. windows is a good thing but with my several betas with m$ i have noticed a relaxed mode. i look forward to upgrade to lion but what i am interested now will it be true that lion will be a free upgrade with some restrictions? i prefer direct, simplistic, systematic these days.

jesseinsf said,
most likely because they are tired of the same freaking UI that has been around for over 10 years.
So, Mac users are more likely to use a preview version of OS X with the same/similar UI because they're sick of the UI?

If you're going to troll at least put some thought into it.

virtorio said,
So, Mac users are more likely to use a preview version of OS X with the same/similar UI because they're sick of the UI?

If you're going to troll at least put some thought into it.

Dude you are trolling me. Stop projecting your problems onto others.

jesseinsf said,
Dude you are trolling me. Stop projecting your problems onto others.
Rock solid defense right there. Nice job.

Yeah, I'm sure the tremendous difference in market share has nothing to do with this... LMAO

Talk about a stupid and misleading "study"...

M_Lyons10 said,
Yeah, I'm sure the tremendous difference in market share has nothing to do with this... LMAO

Talk about a stupid and misleading "study"...

A percentage works for this, because it's a percentage of each marketshare...

Do you think it might be that to upgrade a Windows version will run $100 at least, and Lion went for $20? Or since Mac OS is loosely Linux, that the upgrade takes 10 - 15 minutes, versus 1/2 a day? I moved to a Mac because of speed and ease of use, and am not looking back.

simtek said,
Do you think it might be that to upgrade a Windows version will run $100 at least, and Lion went for $20? Or since Mac OS is loosely Linux, that the upgrade takes 10 - 15 minutes, versus 1/2 a day? I moved to a Mac because of speed and ease of use, and am not looking back.

You're comparing major releases (Windows) to service packs (Mac)...

M_Lyons10 said,

You're comparing major releases (Windows) to service packs (Mac)...

And his argument also fails in that anybody can download and install Windows 8 for free. To download and install Mountain Lion, you need a developer account with Apple and pay $100 for that account.

simtek said,
the upgrade takes 10 - 15 minutes, versus 1/2 a day

I'm confused here. Does Mac really take 1/2 a day to upgrade?

Cøi said,

I'm confused here. Does Mac really take 1/2 a day to upgrade?

No, MAc takes roughly as long as Windows to install, I've never upgraded Windows so IDK about how long that takes, he's being a jackass because he can't admit that technologically, Mac OS is superior to Windows.

BumbleBritches57 said,

No, MAc takes roughly as long as Windows to install, I've never upgraded Windows so IDK about how long that takes, he's being a jackass because he can't admit that technologically, Mac OS is superior to Windows.

Well it's not.

BumbleBritches57 said,

he's being a jackass because he can't admit that technologically, Mac OS is inferior to Windows.

fixed it for ya

AtriusNY said,
and interestingly beta versions of Mac OS X have history of being very buggy even for performing simple tasks.

Kinda like how Windows 7 couldn't even play MP3s without ****ing them up? lmfao

Don't think this is true, not for me anyway haha. I moved from Windows to Mac because I don't like where Windows is going.

SuperKid said,
Don't think this is true, not for me anyway haha. I moved from Windows to Mac because I don't like where Windows is going.

What does that have to do with this article?

So in actual number of users....

The statistics show there are:
31,500,000 Users running Windows 8 CP
13,000,000 Users running OS X Lion

In terms of the psychological differences, Windows users tend to be far more skeptical and less likely to do whatever Microsoft tells. Apple users tend to be an almost exact inverse in percentage that will follow whatever Apple tells them. So if 10% of Windows users blindly follow Microsoft, 90% of Mac users follow Apple.

The 'media' relevance on Apple is still amazing. Outside of their cash and music and app revenue streams, they are fairly irrelevant in the technology industry, and in consumer adoption.

Sure the iPad and Macs and iPhone get great press and a lot of respect by everyone making an iPhone App, yet they are a tiny percentage of the technology market overall. It is strange to watch companies that spend a lot of time and money on developing and improving their iPhone App while they let their Windows App gather dust, yet most the majority of users don't own iPads and do have Windows PCs.

There are STILL more 'Windows 7' users in the world than all the Macs and iPads sold in the history of Apple's existence. That is an incredible difference, when a computer company for 30 years can't reach the market share in multiple products than Microsoft reaches in 3 years with one product. (Do the math of all Windows PC and Windows devices, and Apple drops to very tiny percentage, somewhere around 2%.)

Brody McKee said,
And don't forget all of the company PCs running Windows - those users definitely aren't installing preview editions.

They won't be installing Windows 8 final either, no worries.

thenetavenger said,
So in actual number of users....

The statistics show there are:
31,500,000 Users running Windows 8 CP
13,000,000 Users running OS X Lion

In terms of the psychological differences, Windows users tend to be far more skeptical and less likely to do whatever Microsoft tells. Apple users tend to be an almost exact inverse in percentage that will follow whatever Apple tells them. So if 10% of Windows users blindly follow Microsoft, 90% of Mac users follow Apple.

The 'media' relevance on Apple is still amazing. Outside of their cash and music and app revenue streams, they are fairly irrelevant in the technology industry, and in consumer adoption.

Sure the iPad and Macs and iPhone get great press and a lot of respect by everyone making an iPhone App, yet they are a tiny percentage of the technology market overall. It is strange to watch companies that spend a lot of time and money on developing and improving their iPhone App while they let their Windows App gather dust, yet most the majority of users don't own iPads and do have Windows PCs.

There are STILL more 'Windows 7' users in the world than all the Macs and iPads sold in the history of Apple's existence. That is an incredible difference, when a computer company for 30 years can't reach the market share in multiple products than Microsoft reaches in 3 years with one product. (Do the math of all Windows PC and Windows devices, and Apple drops to very tiny percentage, somewhere around 2%.)


Summary there are 1.25 billion PCs in use (http://articles.businessinside...30481049_1_android-apps-ios).

Windows PCs are used by a much wider demographic than OSX covering all the people who use computers for serious work making them much less likely to indulging in beta testing.

0.06% of Mac users using Mountain Lion vs 0.021% of Windows users using Win8 DP... probably means that there are 3.5 times as many people who decided to use a pre-release version of Win8 DP compared to Mountain Lion.

rfirth said,
0.06% of Mac users using Mountain Lion vs 0.021% of Windows users using Win8 DP... probably means that there are 3.5 times as many people who decided to use a pre-release version of Win8 DP compared to Mountain Lion.

Comparing numbers to number isn't fair, percentage removes all bias.

BumbleBritches57 said,

Comparing numbers to number isn't fair, percentage removes all bias.

Not really. Mac's aren't really used in the workplace much and Windows are. Those computers would never use a preview OS.

mrp04 said,

Not really. Mac's aren't really used in the workplace much and Windows are. Those computers would never use a preview OS.

And the Windows numbers were used against it? and dude, Windows userbase is HUGEEEEEEEEE. the difference is marginal at best.

virtorio said,
Clearly enough for you to read the article.
Bazinga!

I've never understood why people post on articles and say they don't care about the article. You obviously cared enough to read it, click on the full article, and comment on it.

Hurmoth said,
Bazinga!

I've never understood why people post on articles and say they don't care about the article. You obviously cared enough to read it, click on the full article, and comment on it.


it's more a reply to article title, you don't even have to read the content. hence no one gives a f