Study: Netflix is biggest source of Internet traffic in US

As the popularity of Netflix' streaming video and TV show service grows, so does its share of the total amount of traffic on the Internet. At least that's what a new study on Internet traffic indicates. According to a study from Sandvine, the amount of net traffic devoted to streaming video from the Netflix service totals 29.7 percent of all the traffic here in North America.

Furthermore, "real time entertainment" which includes Netflix streaming, is now the source of 49.2 percent of all net traffic in North America. That's up from just 29.5 percent in 2009. File sharing/P2P services is now a distant second category with just 18.8 percent of net traffic in the US devoted to it. Basic web browsing "only" takes up 16.6 percent of net traffic here in the US at the moment. Real time Entertainment is also the largest part of net traffic in Latin America. According to the report it takes up 27.5 percent of peak net traffic. Over in Europe, real time entertainment takes up 33.2 percent of next traffic but file sharing is still a big source at the moment, taking up 30.1 percent of net traffic.

Sandvine bases its report "on voluntary and completely anonymous data, aggregated from fixed and mobile service provider networks spanning Europe, Latin America and North America."  With Netflix taking up more and more of the Internet's traffic, you have to wonder if ISPs will use this study as a way to justify putting in more broadband caps for consumers.

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16 Comments

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According to their site Sandvine's customers are the ISPs/providers. Doesn't say who paid for this study, or if it was paid for in-house as a marketing/PR effort targeting existing/future customers. In any case, there's nothing that says Sandvine's study is any more unbiased than say, studies put out by the tobacco industry over the years/decades.

Who could possibly set in front of their computer for hours and watch tv? Total waste of a computer to me. In fact, that is even more of a waste than playing games on the computer. At least with gaming, you can play against other people, but still a waste, to me.

Yes,
I can set in front of my computers for hours, but I sure as heck ain't wasting time watching flicks/tv!!

cork1958 said,
Who could possibly set in front of their computer for hours and watch tv?

Is that the only situation you can think of? I think those people already have an HDTV connected to their PCs, at least this is what I'd have done if I was a netflix user.

My cap is 250Gigs/ month. I come close to that, but only due to having 4 active PCs in the house that stream stuff from day to day. I'm the only one on Netflix myself, but the other 3 stream from sites like youtube or anime based entertainment. Not to mention I also download a lot of crap and transfer files back and forth between my web hosts day in and day out. I still have yet to complain about my cap.

BunBunCake said,
This is obviously wrong. Netflix taking over 50% of US traffic? Rofl. It doesn't make any sense to me.

Netflix is only 29.7% Netflix combined with other "real time entertainment" sites which may even include youtube makes up for 49.2%.

Non-Active-Account said,

Netflix is only 29.7% Netflix combined with other "real time entertainment" sites which may even include youtube makes up for 49.2%.

o okay, mis read. Thanks for the correction.

Now it makes sense why the CEO of netflix was complaining about net caps the other day; they might interfere with netflix. I know I would be less likely to buy a netflix sub if the amount of bandwidth I could use was limited...

azure.sapphire said,
Utter BS. What we have here is a company that failed at college stats 101 or more likely is getting something more out of this.

Based on?

Of course it is. That's because Netflix isn't a rip-off like cable TV is. Who wants to spend $65+ a month for hundreds of useless channels, commercials, and old movies replayed constantly?

Educated Idiot said,
Of course it is. That's because Netflix isn't a rip-off like cable TV is. Who wants to spend $65+ a month for hundreds of useless channels, commercials, and old movies replayed constantly?

The only problem I currently have with Netflix is their selection choices are pretty limited. I am hoping they will be able to grow their move and TV base (yes, I currently have a subscription to it, I hate paying for useless channels as well) if the holding owners such as Paramount, etc. would allow them to stream their stuff. Seems like they have to pull teeth to get more selection.