Study: Nokia could help Windows Phone overtake iOS

Nokia's re-entry into the smartphone market with its Lumia line of smartphones is powered, as most of you know, by Microsoft's Windows Phone operating system. Now a new study by iSuppli claims that sales of Nokia's phones could cause Windows Phone to overtake Apple and its iOS-iPhone devices by 2015.

The study says their predictions are due in part to the upcoming launch of the Lumia 900 smartphone. iSuppli states, "The Lumia 900’s flashy feature set, along with Nokia’s strategy for selling the product, shows that the company is targeting the North American region, a market that, even in the height of Nokia’s dominance, historically had been an Achilles’ heel for the company."

iSuppli believes the introduction of the Lumia 900 will help boost Windows Phone's market share up to 9 percent in 2012, well above 2011's 1.9 percent. By 2015, the study predicts that Windows Phone will capture the number two spot in the market with 16.7 percent, just ahead of the iOS's predicted 16.6 percent.

The study does predict Google's Android will be the number one smart phone operating system worldwide, increasing its market share from 47.4 percent in 2011 to 58.1 percent by 2015.

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Not "could", but "will".
Nokia is still the largest seller and maker of phones. Here is how I see it. Nokia is moving several of its popular services it had on Symbian, over to Windows Phones.

Microsoft is working on 2 new versions of Windows Phone. One likely will be one design to run on cheaper devices that will likely be using Nokia's services. Nokia sells phones at cost where Apple simply won't go, even if they could.

If just 1/2 of Nokia's original base take Windows Phone, which most will because the only other option is Android for the vast majority, Windows Phone will pass Apple in just 2 years or less.

As I always said.. Apple will be going the way of irrelevance in the near future. It's really a no brainer.

Android completely open. majority of the market share.. I would say up to 65-70% overall. Next up is going to be Microsoft with Windows phones because they offer a more locked down but very diverse platform in terms of hardware and choices. And then you'll have Apple sitting in the corner somewhere with like 10-15% marketshare at most.

I think this is not difficult to see now. Choice and diversity always trumps proprietary and no choice locked in platforms.

Boz said,
As I always said.. Apple will be going the way of irrelevance in the near future. It's really a no brainer.

Android completely open. majority of the market share.. I would say up to 65-70% overall. Next up is going to be Microsoft with Windows phones because they offer a more locked down but very diverse platform in terms of hardware and choices. And then you'll have Apple sitting in the corner somewhere with like 10-15% marketshare at most.

I think this is not difficult to see now. Choice and diversity always trumps proprietary and no choice locked in platforms.

15% is nowhere near irrelevance.

markizvonschnitzel said,

15% is nowhere near irrelevance.

It is when the new guy is slated to be slightly ahead of you, forcing you to split your market.

Apple's 15% will be all consumer base, while with Microsoft their 16% will be split with business/consumers. And since Nokia markets in countries where iPhone is simply to expensive, Microsoft stands to be selling way more devices too.

The Mac has 5% world usage...60M people surely isn't a small number. But what it does mean is less than 2M per year of Apple assistance have chosen the Mac platform...that is near irrelevance.

iOS will always be a part of our culture. But it won't be as significant. In fact, if Apple doesn't get a clue, another player could past them up quickly. Samsung is about to get into the OS warfare and they can certainly produce way more handsets vs Apple. And since Asians are very loyal to products produced in their own country, iPhone could be totally dis'd in Korean markets altogether.

Samsung copies on others. You can't seriously mean that do you? Nokia in the design dept? You're wrong!!

UndergroundWire said,

The design of the 900 is horrible. I wish phone manufacturers can learn from Samsung. Power button on one side; volume controls on the other and power and headphones to the bottom. At least Apple is close to that design standard too.

Mikee4fun said,

That article you posted was a year older, things change...

How can an article from October 2011 be a year older than anything? Did he write another article from the future? Joey S, quit your trolling.

the better twin said,

PSA: JoeyS has changed his name to Mikee4fun.

LOL, I was just wondering the same thing. What a pain in the butt.

UndergroundWire said,

The design of the 900 is horrible. I wish phone manufacturers can learn from Samsung. Power button on one side; volume controls on the other and power and headphones to the bottom. At least Apple is close to that design standard too.

You are probably one of the rare people to say that.

I disagree with everything except power button on the side.

UndergroundWire said,

The design of the 900 is horrible. I wish phone manufacturers can learn from Samsung. Power button on one side; volume controls on the other and power and headphones to the bottom. At least Apple is close to that design standard too.

Everyone doesn't have to be the same. Get a clue. I am glad I don't look or sound like you. I like being smart in looks and thought.

Enron said,

How can an article from October 2011 be a year older than anything? Did he write another article from the future? Joey S, quit your trolling.

What I meant was last year, but it is facts, has nothing to do with trolling. Don't get any upset, do you even own a WP? I did, it is horrible for the enterprise, unless Microsoft changes some key things it will never take off.

kavi14 said,
Samsung copies on others. You can't seriously mean that do you? Nokia in the design dept? You're wrong!!

I'm sorry but I see fail with the hardware aesthetics with this Nokia. Sorry if you see it the brain washed way.

markizvonschnitzel said,

You are probably one of the rare people to say that.

I disagree with everything except power button on the side.

Wait until the reviews come in for that one. You might be shocked then. Keep in mind I'm judging on the hardware design.

TechieXP said,

Everyone doesn't have to be the same. Get a clue. I am glad I don't look or sound like you. I like being smart in looks and thought.

Thankfully I'm not a brainwashed fanboy. The buttons are extremely awkward, the charging port is on the top (think driving and charging at the same time and making a phone call, god awful). The reason why Samsung and Apple have been selling so many phones is mostly based on design.

Charging port and headphones should always be on the bottom. Most people put their phones in their pocket top first. So when they pull it out, the phone is oriented properly on the hand. So when you are listening to music, you'll see why the headphones would have been better oriented if they were on the bottom when you actually use.

I have a brain and I can think for myself. If not thinking like Microsoft fanboy is considered dumb, then by ll means, call me dumb. There is no way in hell I would ever want to be associated with the way you think. Because I prefer to think like an individual and not a mindless clone.

I really am pleased with the Windows Phone OS. Sure there are a lot of features I would like to see added, but it gets the job done and it does it well. I think WP gained 0.1% market share recently so hopefully they'll hit 2% by the end of this summer.

Enron said,
I really am pleased with the Windows Phone OS. Sure there are a lot of features I would like to see added, but it gets the job done and it does it well. I think WP gained 0.1% market share recently so hopefully they'll hit 2% by the end of this summer.

The only problem they have is lack of professional marketing. I mean they spend money for useless show, buying drinks for inner circle events and .... but they really cannot convince people why they should buy a windows phone?

Enron said,
I really am pleased with the Windows Phone OS. Sure there are a lot of features I would like to see added, but it gets the job done and it does it well. I think WP gained 0.1% market share recently so hopefully they'll hit 2% by the end of this summer.

No, they won't. To gain 0.1% in a month, WP7 have to sell 1.5M per day to catch up with Android's 700,000 per day and Apple's 550,000 per day. For now they are selling 20,000-30,000 per day.

alexalex said,

No, they won't. To gain 0.1% in a month, WP7 have to sell 1.5M per day to catch up with Android's 700,000 per day and Apple's 550,000 per day. For now they are selling 20,000-30,000 per day.

Dude, your math is terrible.

alexalex said,

No, they won't. To gain 0.1% in a month, WP7 have to sell 1.5M per day to catch up with Android's 700,000 per day and Apple's 550,000 per day. For now they are selling 20,000-30,000 per day.

Problem with your math, Apple isn't selling 550,000 devices per day. They are selling roughly 300-400k devices per day. They are running at about 50% of how fast Android is selling.

MS isn't aiming for Android. I think they know they aren't going to beat or even match Android. But with Nokia's help they can not only match Apple, but beat them.

Just keep watching the race. I hope you don't have all your money on Apple, because they are going to fall to 3rd. They know it, and so do fans. They just can't admit to it.

Mikee4fun said,
LMAO not in my lifetime, more like it will show the end of WP OS

Yes just take a look at Microsoft's profit #s, they're doing a real dive into oblivion man.

KingCrimson said,

Yes just take a look at Microsoft's profit #s, they're doing a real dive into oblivion man.

What has Microsoft profit to do with WP7 sales ? unless they replace all their profit to free WP7 phones ,with 2 years contract pre-paid, to Billion people.

Mikee4fun said,
LMAO not in my lifetime, more like it will show the end of WP OS

What a nonsensical statement. Microsoft has PROVEN that they can succeed when they commit to something long term. Look at the XBox. That wasn't overnight market share either. It takes some time.

This isn't really news, there have been predictions, even last year which predict the same as what this article has stated. Nothing new here in practicality.

Yes it is. Previously the analysis was the Windows Phone OS would beat iOS in 2015. Now it's proving that Nokia is the true magic in making that happen.

Before it was a little difficult to imagine Windows Phones beating iOS...even for me lol. Samsung Focus beating iPhone 4? Hell no. Nokia Lumia 900 beating iPhone 4, yeah I see that very possible. Nokia is the game-changer for Windows Phones, and it proves the analysis more-so than it ever did.

Stefano Elia said,
This isn't really news, there have been predictions, even last year which predict the same as what this article has stated. Nothing new here in practicality.

Yes Gartner already made a similar prediction. What is funny tho, the same prediction was made about Android/Google and all the iFans laughed.

Like they say, he who laughs last, laughs thr best (or the hardest and longest).

Apple even with selling more handsets, can't get across the 29% marketshare line.

Windows Phone is going to eat up the market once held by Symbian, Palm/WebOS, and even Blackberry as it dies. All those Blackberry loyalist who dump Windows Mobile for Blackberry OS, will have to go back because no other platform can support Windows Enterprises like MS can. They will all return to Microsoft with heads down.

You all can keep doubting the inevitable all you want. The same retards blasted Xbox too. Look at Xbox now.

As an iPhone4 and SGS2 former owner, i predict that Apollo will be the KILLER os for smartphones.
Deep skype integration. Android apps support, and the realtime feel it has. That paires with a fast single core or dual core support support (for games and imaging more than for other things) and quality handsets like nokia ones... Not saying about deep, deep integration with LIVE services, Windows 8, Windows Tablets, NFC, Xbox, and the list goes on... Competition will be a pleasure to see. Consumers will be offered with many Quality choices!

Enron said,
Android apps support?

I think that's windows 8 which support android apps by using a third party app ( like emulator or something ) but no wonder that could be possible for windows phone too. I just never heard of it.

iguanas said,
As an iPhone4 and SGS2 former owner, i predict that Apollo will be the KILLER os for smartphones.
Deep skype integration. Android apps support, and the realtime feel it has. That paires with a fast single core or dual core support support (for games and imaging more than for other things) and quality handsets like nokia ones... Not saying about deep, deep integration with LIVE services, Windows 8, Windows Tablets, NFC, Xbox, and the list goes on... Competition will be a pleasure to see. Consumers will be offered with many Quality choices!

nokia? Quality? HA good one

CMG_90 said,

nokia? Quality? HA good one

Not sure what you mean by that, but all the Nokias I've used were practically indestructible.

Enron said,

Not sure what you mean by that, but all the Nokias I've used were practically indestructible.

+1 I agree. My Nokia Communicator 9210 was an amazing device - the build quality was unbelievable.

Enron said,

Not sure what you mean by that, but all the Nokias I've used were practically indestructible.


yeah, exactly. Throwing a nokia on the floor would cause the floor to crack. That kind of thing.

CMG_90 said,

nokia? Quality? HA good one

What a weird statement. I've heard criticisms of Nokia in the past, but I have NEVER heard someone question their build quality... A friend of mine ran over their Nokia phone and it still worked...

CMG_90 said,

nokia? Quality? HA good one

You are aware Nokia does make high end phones...right? Not just the cheap ones that go to Asian and Middle Eastern markets.

The Nokia N family of devices is a high end device. The N9 which is what the Nokia 800 and 900 are based are both killer devices.

The 900 won the CES award this year, you are aware...right?

DEATH TO iPHONE.

By 2015, the study predicts that Windows Phone will capture the number two spot in the market with 16.7 percent, just ahead of the iOS's predicted 16.6 percent.

Their deadly accuracy just baffles me.

FMH said,

Their deadly accuracy just baffles me.

all these analysts do is make up random numbers and pretend like they make sense and get paid for it. i wanna be an analyst