Study: Nokia could help Windows Phone overtake iOS

Nokia's re-entry into the smartphone market with its Lumia line of smartphones is powered, as most of you know, by Microsoft's Windows Phone operating system. Now a new study by iSuppli claims that sales of Nokia's phones could cause Windows Phone to overtake Apple and its iOS-iPhone devices by 2015.

The study says their predictions are due in part to the upcoming launch of the Lumia 900 smartphone. iSuppli states, "The Lumia 900’s flashy feature set, along with Nokia’s strategy for selling the product, shows that the company is targeting the North American region, a market that, even in the height of Nokia’s dominance, historically had been an Achilles’ heel for the company."

iSuppli believes the introduction of the Lumia 900 will help boost Windows Phone's market share up to 9 percent in 2012, well above 2011's 1.9 percent. By 2015, the study predicts that Windows Phone will capture the number two spot in the market with 16.7 percent, just ahead of the iOS's predicted 16.6 percent.

The study does predict Google's Android will be the number one smart phone operating system worldwide, increasing its market share from 47.4 percent in 2011 to 58.1 percent by 2015.

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alexalex said,

No, they won't. To gain 0.1% in a month, WP7 have to sell 1.5M per day to catch up with Android's 700,000 per day and Apple's 550,000 per day. For now they are selling 20,000-30,000 per day.

Problem with your math, Apple isn't selling 550,000 devices per day. They are selling roughly 300-400k devices per day. They are running at about 50% of how fast Android is selling.

MS isn't aiming for Android. I think they know they aren't going to beat or even match Android. But with Nokia's help they can not only match Apple, but beat them.

Just keep watching the race. I hope you don't have all your money on Apple, because they are going to fall to 3rd. They know it, and so do fans. They just can't admit to it.

Samsung copies on others. You can't seriously mean that do you? Nokia in the design dept? You're wrong!!

UndergroundWire said,

The design of the 900 is horrible. I wish phone manufacturers can learn from Samsung. Power button on one side; volume controls on the other and power and headphones to the bottom. At least Apple is close to that design standard too.

Mikee4fun said,

That article you posted was a year older, things change...

How can an article from October 2011 be a year older than anything? Did he write another article from the future? Joey S, quit your trolling.

the better twin said,

PSA: JoeyS has changed his name to Mikee4fun.

LOL, I was just wondering the same thing. What a pain in the butt.

UndergroundWire said,

The design of the 900 is horrible. I wish phone manufacturers can learn from Samsung. Power button on one side; volume controls on the other and power and headphones to the bottom. At least Apple is close to that design standard too.

You are probably one of the rare people to say that.

I disagree with everything except power button on the side.

UndergroundWire said,

The design of the 900 is horrible. I wish phone manufacturers can learn from Samsung. Power button on one side; volume controls on the other and power and headphones to the bottom. At least Apple is close to that design standard too.

Everyone doesn't have to be the same. Get a clue. I am glad I don't look or sound like you. I like being smart in looks and thought.

Enron said,

How can an article from October 2011 be a year older than anything? Did he write another article from the future? Joey S, quit your trolling.

What I meant was last year, but it is facts, has nothing to do with trolling. Don't get any upset, do you even own a WP? I did, it is horrible for the enterprise, unless Microsoft changes some key things it will never take off.

kavi14 said,
Samsung copies on others. You can't seriously mean that do you? Nokia in the design dept? You're wrong!!

I'm sorry but I see fail with the hardware aesthetics with this Nokia. Sorry if you see it the brain washed way.

markizvonschnitzel said,

You are probably one of the rare people to say that.

I disagree with everything except power button on the side.

Wait until the reviews come in for that one. You might be shocked then. Keep in mind I'm judging on the hardware design.

TechieXP said,

Everyone doesn't have to be the same. Get a clue. I am glad I don't look or sound like you. I like being smart in looks and thought.

Thankfully I'm not a brainwashed fanboy. The buttons are extremely awkward, the charging port is on the top (think driving and charging at the same time and making a phone call, god awful). The reason why Samsung and Apple have been selling so many phones is mostly based on design.

Charging port and headphones should always be on the bottom. Most people put their phones in their pocket top first. So when they pull it out, the phone is oriented properly on the hand. So when you are listening to music, you'll see why the headphones would have been better oriented if they were on the bottom when you actually use.

I have a brain and I can think for myself. If not thinking like Microsoft fanboy is considered dumb, then by ll means, call me dumb. There is no way in hell I would ever want to be associated with the way you think. Because I prefer to think like an individual and not a mindless clone.

As I always said.. Apple will be going the way of irrelevance in the near future. It's really a no brainer.

Android completely open. majority of the market share.. I would say up to 65-70% overall. Next up is going to be Microsoft with Windows phones because they offer a more locked down but very diverse platform in terms of hardware and choices. And then you'll have Apple sitting in the corner somewhere with like 10-15% marketshare at most.

I think this is not difficult to see now. Choice and diversity always trumps proprietary and no choice locked in platforms.

Boz said,
As I always said.. Apple will be going the way of irrelevance in the near future. It's really a no brainer.

Android completely open. majority of the market share.. I would say up to 65-70% overall. Next up is going to be Microsoft with Windows phones because they offer a more locked down but very diverse platform in terms of hardware and choices. And then you'll have Apple sitting in the corner somewhere with like 10-15% marketshare at most.

I think this is not difficult to see now. Choice and diversity always trumps proprietary and no choice locked in platforms.

15% is nowhere near irrelevance.

markizvonschnitzel said,

15% is nowhere near irrelevance.

It is when the new guy is slated to be slightly ahead of you, forcing you to split your market.

Apple's 15% will be all consumer base, while with Microsoft their 16% will be split with business/consumers. And since Nokia markets in countries where iPhone is simply to expensive, Microsoft stands to be selling way more devices too.

The Mac has 5% world usage...60M people surely isn't a small number. But what it does mean is less than 2M per year of Apple assistance have chosen the Mac platform...that is near irrelevance.

iOS will always be a part of our culture. But it won't be as significant. In fact, if Apple doesn't get a clue, another player could past them up quickly. Samsung is about to get into the OS warfare and they can certainly produce way more handsets vs Apple. And since Asians are very loyal to products produced in their own country, iPhone could be totally dis'd in Korean markets altogether.

Not "could", but "will".
Nokia is still the largest seller and maker of phones. Here is how I see it. Nokia is moving several of its popular services it had on Symbian, over to Windows Phones.

Microsoft is working on 2 new versions of Windows Phone. One likely will be one design to run on cheaper devices that will likely be using Nokia's services. Nokia sells phones at cost where Apple simply won't go, even if they could.

If just 1/2 of Nokia's original base take Windows Phone, which most will because the only other option is Android for the vast majority, Windows Phone will pass Apple in just 2 years or less.

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