Surface 2 advertisement skips the details, focuses on 'thin and light'

It’s only been a few days since the Surface 2 announcement and it looks like Microsoft is in full advertising mode as the company has released another video to its YouTube page.

The video, which is 31 seconds long, may be destined for the commercial airwaves to educate the consumer on the new features of the device. The video focuses on being “thinner, lighter, faster” and also highlights a backlit Type 2 cover as well.

The video is light on details and simply shows off the device in a minimalistic approach. It does show off the new dual-stop kickstand but we do wonder if the video is almost too light on the details.

Considering that the first Surface RT was not that well received, simply putting the device on the screen without many details as to why you should purchase it could be a tough sell with a consumer who is already accustomed to the iPad.

Still, it appears this time around Microsoft may be forgoing the song and dance they used when the first Surface RT launched. Only time will tell if Surface 2 does better than its older brother.

Source: YouTube

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