Surface 2 / Pro 2 pre-orders start Sept 24th, $449 and $899

Microsoft has announced that Surface 2 and Pro 2 preorders start on September 24th starting at 11 a.m. PT on Sept. 24 at Microsoft Stores, and Best Buy in the U.S. and Canada, as well as select retailers in most Surface 2 and Surface Pro 2 launch markets; the device will go on-sale at retail locations October 22nd.

Surface 2 is available in 32GB and 64GB configurations and will start at $449. Starting at $899, Surface Pro 2 will be offered in 64GB and 128GB configurations with 4GB of RAM, as well as 256GB and 512GB configurations with 8GB of RAM.

But, if you still want to stick to the $349 price point, Microsoft will continue to sell the original Surface RT for that price.

For now, the Surface family has received a significant upgrade internally and in peripheral support, which is surely a good thing for those who are a fan of Microsoft’s ecosystem.

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Full hd screen, 10 hours battery life on normal use, full office and 200 gig on SkyDrive. and only 360 pounds. Not to forget the very positive reviews about it running very smoothly. That's won me over cant wait, ill be going surface 2, just hope they have a all black one. Thk god too cause im not a apple os fan. I do love my iPhone but metro to me is new and exiting cant wait to try it in its proper environment.

To the people that think the surface pro 2 is too expensive for a tablet, well your right it is too expensive for a tablet that's why its not a tablet. RT is the ipad and other tablet comparison pro is your portable pc for professionals, kind of like Microsoft have always been saying.

Another Surface? didn't they learn anything from the previous one? So the previous one did not sell why would an upgraded HW spec one sell better now?

The pricing might seem high, at least to start but they still have the gen 1 devices in the market. It's best to have a gap between gen1 and gen 2 price wise and once the first gen runs out they'll cut pricing again. One thing that's different here is the fact that pre-orders are starting tomorrow and that the devices are going to ship a month later on Oct 22nd. There's no long delay like before and also it's going out to more markets from the start.

Some are quick to talk about "here comes another write-off" but I doubt it, they're for sure not rushing to make as many devices this time and also selling it to more outlets from the start when the gen1 devices were very limited. I'm sure they made less Surface 2 and more Surface 2 Pros this time since they spent most of the event talking about the Pro and two of the big new accessories are more for the pro and the other. The dock is more for a Surface Pro users and also the new power cover is more for a Pro user to.

GP007 said,
The pricing might seem high, at least to start but they still have the gen 1 devices in the market. It's best to have a gap between gen1 and gen 2 price wise and once the first gen runs out they'll cut pricing again.

Well - that's the issue - the first gen is simply not going to "run out" because $349 is still too much. First gen is gonna be sent back unsold.

And then here comes another batch with the same unaffordable price point and virtually nothing that Joe Consumer can "see" as being a worthwhile a real selling point. And then he is nailed with the "extra" cost of a cover....

How is this thing ever gonna take hold if a typical sale is around $600? No one is going to buy anything at that price....unless it's an iPad.

VP

Vocalpoint said,

How is this thing ever gonna take hold if a typical sale is around $600? No one is going to buy anything at that price....unless it's an iPad.

VP


I'll buy one for everyone in my company. So you're just plain wrong then.

Surface 2 and Surface Pro 2 is tempting, but I must resist for now.

PLAN 1: Wait until MS and Nokia comes out with their plans - service and devices.
PLAN 2: If Surface / Pro 2 is really that tempting, I'll wait for the prices to go down a bit.

Its a double edge sword as far as pricing. Price it too low then you undercut the OEMs, price it too high then the OEMs undercut you. My personal hopes are that OEMs will bring up their quality and pricing to match the Surface. Yeah if you want cheap you can go with an Android device, but again remember with Windows 8 your getting a complete desktop OS and most of these Windows 8 tablets with keyboard option are enough for the average user to replace their ipad and laptop. To me the surface pro pricing is great as it combines the best of the macbook air and ipad, which is what Microsoft is trying to compete at.

If it was £350 GBP with touch cover included (colour of choice), I'd be selling my gen 1 Surface RT & upgrading to silver surface 2 with blue touchcover. As it is, I'll stick with my Surface RT for a while I guess. Or wait and see what the Nokia RT tablets turn out like.

This thing is DOA if it costs 600 CDN - roughly) to join the party....unfortunate...but another big write-down is coming up...

VP

Xabier Granja said,
Same old problem: $450 w/o touch cover... price of both = $570. Unacceptable. I'm getting an Asus T100.

Surface owner since launch last year, never owned a cover. If you need one, eBay is getting a few and there have been a few sales.

If i need a keyboard/mouse - the USB port works and so does Bluetooth.

queue the next $900 million write-off to reduce the price to what the market is actually willing to pay. Microsoft has lost touch with reality

Sl@yer said,
queue the next $900 million write-off to reduce the price to what the market is actually willing to pay. Microsoft has lost touch with reality

I cant understand their reasoning of changing **** all and suddenly expecting things to change for the better. Morons.

Sl@yer said,
queue the next $900 million write-off to reduce the price to what the market is actually willing to pay. Microsoft has lost touch with reality

Apple just sold 9 million pieces of crap for more than what the surface costs and in many cases for what the surface pro costs.

the better twin said,

I cant understand their reasoning of changing **** all and suddenly expecting things to change for the better. Morons.

Yeah

All the Surface 2 stuff today looked really awesome but I recall thinking the same thing when the original Surface was announced and look how that went.

Lord Method Man said,

Yeah

All the Surface 2 stuff today looked really awesome but I recall thinking the same thing when the original Surface was announced and look how that went.

You also have to remember that MS was also sending a signal to its OEM. Because of what they did a year ago, look at all the new devices that are about to come out with Windows 8.1. Great example is Sony. Look what they have done with their devices. You can say that MS has achieve one of its goals.

spudtrooper said,

Apple just sold 9 million pieces of crap for more than what the surface costs and in many cases for what the surface pro costs.

Trouble is, they can get away with it, Microsoft can`t....yet! Incentives are needed (imo) just to get devices out there in peoples hands. Word of mouth will do the rest.

spudtrooper said,

Apple just sold 9 million pieces of crap for more than what the surface costs and in many cases for what the surface pro costs.

Not even comparable - The iPad/iPhone and all Apple mobile devices have a MUCH higher brand loyalty/name recognition than Surface. Give average Joe the choice of an iPad or Surface, and most people will choose iPad.

Man, was hoping for a $399 starting price. Oh well, $449 does look better. How about free keyboards at launch Microsoft? Anyone know if they threw in any free accessories at last years launch?

COKid said,
Yeah, you get the box it comes in. Free keyboards? Well, dream big, I guess.

That doesn't mean they won't do any specials where they give you a touch cover 2 or type cover 2 for free for a limited time. If there's no rush to buy one then you can wait a bit and see some holiday deals. These are suppose to go on sale Oct 22nd, lots of time to see Nov-Dec x-mas special deals on them.

JHBrown said,
.....

There were no freebies.

If you take your qualifying iDevice into a Microsoft Store for in-store credit, that will more than pay for a touch/type cover.

Microsoft still haven't learnt anything over the past 12 months it would seem

$899...seriously?

They are not going to win many customers with those silly prices

glen8 said,
Microsoft still haven't learnt anything over the past 12 months it would seem

$899...seriously?

They are not going to win many customers with those silly prices

The Surface Pro is also aimed at the professional market, not the average consumer market.

glen8 said,
Microsoft still haven't learnt anything over the past 12 months it would seem

$899...seriously?

They are not going to win many customers with those silly prices

Are you expecting a netbook with that power in tablet form to go on sale for $399 - $499 - considering it has the latest 4th Gen CPU, and a camera that can do 6K processing video for cheap?

That is the reason why they have Surface 2. Surface Pro is geared toward professionals and business users.

Tempus said,
glen8, what do you think the price should have been? Can you give an example of comparable product for less?

To be honest, I thought the Pro would be around the $899 mark which is what it is. That said, to win over customers I think the price needs to be a bit lower. I'd love Microsoft to do well, but I think they are flogging a dead horse.

Who knows, maybe people will be queueing out the door for them. Personally, I think the vast majority of people have no idea a new surface is coming out. Then again, I don't think many people (even those in IT) even know what a surface is.

Hell I work in IT and I bet not one of the people in my office knew a Surface 2 / Pro was coming out.

I have a strong feeling, these won't sell in big numbers. Microsoft will either bundle the keyboard free for a while to generate a bit of interest or knock $100 off the price.

Yeah Microsoft, seriously $899!

glen8 said,

To be honest, I thought the Pro would be around the $899 mark which is what it is. That said, to win over customers I think the price needs to be a bit lower. I'd love Microsoft to do well, but I think they are flogging a dead horse.

Who knows, maybe people will be queueing out the door for them. Personally, I think the vast majority of people have no idea a new surface is coming out. Then again, I don't think many people (even those in IT) even know what a surface is.

Hell I work in IT and I bet not one of the people in my office knew a Surface 2 / Pro was coming out.

I have a strong feeling, these won't sell in big numbers. Microsoft will either bundle the keyboard free for a while to generate a bit of interest or knock $100 off the price.

Yeah Microsoft, seriously $899!

Again, the Pro tablets are being marketed to a certain set of customers. $899 and you get one hell of a package, PLUS 2 years 200 SkyDrive storage, and 1 year Skype calling. This isn't consumer level stuff.

Wow they're still charging extra for those covers? $449 is still too much for a stand-alone Surface 2. Now if you threw in a Type/Touch Cover you'd be talking. Also the Power Cover should sell for only $49.

As it is, they should sell the Surface 2 for $299 to undercut the iPad Mini.

I disagree with selling the surface 2 for $299 to underdut the ipad mini as this is more in competition with the current ipad... the mini is a different target audience, if they released a surface 7-8 inch tablet then that's where you undercut the mini

299 for a surface 2 come on be realistic and 49 for a power cover seen the prices of battery's recently?
The touch/type/power covers are not your standard keyboards.

btw asus their tegra 4 device costs 499 euro (no idea in dollar prices)

CygnusOrion said,
Wow they're still charging extra for those covers? $449 is still too much for a stand-alone Surface 2. Now if you threw in a Type/Touch Cover you'd be talking. Also the Power Cover should sell for only $49.

As it is, they should sell the Surface 2 for $299 to undercut the iPad Mini.

Though they didn't talk about it they do have a Surface Mini in the works, so why undercut the iPad Mini with a Surface 2 when you can do it with a Surface Mini? If the Surface 2 starts at $449 then the Surface Mini, probably in 32GB and 64GB versions, will start at $299 and $399 I bet.

Blueclub said,
With that great hardware... not releasing worldwide? FAIL

21 of their key markets is pretty much world wide and its a lot better than the gen1 launch.

WooHoo!!! said,
How does the 200GB for SkyDrive actually work if it runs out after 2 years.

Do your files get locked out ?

I imagine they will probably give you the option to renew and maybe this offering hints at new SkyDrive allocations coming soon.

Wow...so they are still pricing themselves out of the market At least the free 200GB SkyDrive and Skype makes up for it.

BajiRav said,
Wow...so they are still pricing themselves out of the market At least the free 200GB SkyDrive and Skype makes up for it.

$449 isn't that bad considering it's a top line product. If you're looking for cheap, you're not going to get it from Surface.

Dot Matrix said,

$449 isn't that bad considering it's a top line product. If you're looking for cheap, you're not going to get it from Surface.


Netbooks cost $199 or less. Those people interested in cheap should just buy them instead.

But laptops have keyboards and full windows. Microsoft has to offer better value in return. Hardware is very nice just like last time but not enough again.

BajiRav said,
Wow...so they are still pricing themselves out of the market At least the free 200GB SkyDrive and Skype makes up for it.

i think the haswell cpu in the surface pro 2 costs $350 alone.

Edited by vcfan, Sep 23 2013, 3:11pm :

WooHoo!!! said,
But laptops have keyboards and full windows. Microsoft has to offer better value in return. Hardware is very nice just like last time but not enough again.

Free Office, free 200GB skydrive, a kickstand, optional multi-color touch cover, starting for less than an iPad. What more do you want?

CygnusOrion said,
People are buying nice mini-Android tablets for $199 or slightly better ones at $249(Nexus 7).

Nexus doesn't offer the same features as Surface and it is laggy; feels cheap when compared to a iPad or Surface. Microsoft has already stated their new intentions to not engage in price competition. The PC industry has been doing so for years, and people complained about them being cheap. Now, this is basically the same approach you people are advocating they revert back to.

Dot Matrix said,

$449 isn't that bad considering it's a top line product. If you're looking for cheap, you're not going to get it from Surface.

I was referring to the Surface Pro 2 not Surface 2. Don't get me wrong, I know it is not supposed to be cheap trash. I just think $899 for 4GB RAM / 64 GB SSD is asking for too much premium when you consider the cheapest Surface Pro 2 is going to be $899 + $120.

CygnusOrion said,
People are buying nice mini-Android tablets for $199 or slightly better ones at $249(Nexus 7).

there are going to be plenty of $249 win8 bay trails available next month.

BajiRav said,

I was referring to the Surface Pro 2 not Surface 2. Don't get me wrong, I know it is not supposed to be cheap trash. I just think $899 for 4GB RAM / 64 GB SSD is asking for too much premium when you consider the cheapest Surface Pro 2 is going to be $899 + $120.
With full HD touchscreen capabilities though. Not too many laptops from OEM's that come close to that.

AWilliams87 said,

Free Office, free 200GB skydrive, a kickstand, optional multi-color touch cover, starting for less than an iPad. What more do you want?

Office. Yep, good value.
Skydirve, nope. Temporary and not everyone's killer feature.
Kickstand, really ?
Touch/Type cover is an add on!

AWilliams87 said,

Free Office, free 200GB skydrive, a kickstand, optional multi-color touch cover, starting for less than an iPad. What more do you want?

What more they want?
They just want to complain that's it.

The price i right oke cheaper is always nice but the only thing they need to is put it in stores at nearly all retailers unlike the current surface, in Belgium i don't know one shop in my area that sells it right in the whop they can order it but nowone is going to buy it when you cannot see it among the rivals.

WooHoo!!! said,

Office. Yep, good value.
Skydirve, nope. Temporary and not everyone's killer feature.
Kickstand, really ?
Touch/Type cover is an add on!


Free Skype as well.

I don't know about you, but everyone in my family with an iPad has a kickstand-like accessory. There are many people who actually value that.

still not good enough if they care about how many they sell, in the UK I don't know a single person who owns a surface or surface pro, not 1 of my friends or family! I'm a massive Microsoft fan but I know non tech people won't buy these over an ipad or nexus in the UK. For people like me and many users here who understand where the pricing comes from and the spec involved then we will buy them but I am just thinking for an average user it's a no brainer, they will go elsewhere simply because it's what the majority are currently doing and especially with an ipad refresh coming up.

$449 will probably be £379 for the tablet alone, it should come with a cover else you feel like your only getting half a product especially when all their advertising and demos seem to show the covers.

dal2013 said,
still not good enough if they care about how many they sell, in the UK I don't know a single person who owns a surface or surface pro, not 1 of my friends or family! I'm a massive Microsoft fan but I know non tech people won't buy these over an ipad or nexus in the UK. For people like me and many users here who understand where the pricing comes from and the spec involved then we will buy them but I am just thinking for an average user it's a no brainer, they will go elsewhere simply because it's what the majority are currently doing and especially with an ipad refresh coming up.

$449 will probably be £379 for the tablet alone, it should come with a cover else you feel like your only getting half a product especially when all their advertising and demos seem to show the covers.


Where does the pricing come from?

BajiRav said,

I was referring to the Surface Pro 2 not Surface 2. Don't get me wrong, I know it is not supposed to be cheap trash. I just think $899 for 4GB RAM / 64 GB SSD is asking for too much premium when you consider the cheapest Surface Pro 2 is going to be $899 + $120.

The Surface Pro is also aimed at the professional market, not the average consumer market.

meaning understand where the pricing comes from as Microsoft did it last year so there should be no surprises for people around here, wasn't expecting a miracle of $349 at launch with a cover.

AWilliams87 said,

Free Skype as well.

I don't know about you, but everyone in my family with an iPad has a kickstand-like accessory. There are many people who actually value that.

I feel they need to offer substantial value like offering a complete package which would be including the touch/type cover or selling them at a much reduced price so buying Surface 2 + Touch/Type cover would cost $449-499 so people would have a hard time choosing between an iPad or whatever.

Microsoft is basically selling a nice bit of hardware with a keyboard but you don't actually get a keyboard unless you give them over $100 more. It's a silly message and even worse when you need to take on the competition which is way ahead in sales and mind share.

Skype, Skydrive and Office don't cover it. The latter, a touch/type cover would be ideal don't you think ?

I think a consumer would rather buy a decent laptop for over $500 rather than Surface 2 and get an iPad down the line. If Microsoft wants to become both a Windows PC and iPad they need to offer a value package and Surface 2 doesn't do it.

vcfan said,

i think the haswell cpu in the surface pro 2 costs $350 alone.


LOL. Yeah OK. So when Haswell CPU on Chromebook comes out (which was announced) what will you say then?

The fact is it's the expensive Office and Windows License that drives the price up. Then on top of that you have to buy a TouchType cover (another added cost to it). If you really wanted a good priced Netbook, Chromebooks will be the way to go.

The Surface (not Surface Pro) is somewhere in between Netbooks and traditional laptops. It is limited with the Legacy apps it can run. A Surface will not replace a need for a traditional laptop for some and for most this offers everything but at a higher price. $449.99 + $129.99 + tax, you can get a cheap laptop for that price.

WooHoo!!! said,

I feel they need to offer substantial value...


I say free Skype, Skydrive, and Office offers that. You say no. We would just be going back and forth about that. $449 is a great price for what you're getting. There are cheaper Windows tablets for those who disagree.

I beg to differ. From my personal experience with Surface Pro, it's worth every penny that I've invested. It has essentially replaced my notebook and my iPad, and moreover it helps me to get my work done. You have to try it personally, instead of getting the perception from the media.

MS don't include the keyboard because it allows people to choose which one is best suited for you. That's the good part of it --you have options. And one thing that people sometimes missed out is the value of software and services offered. Extra storage on Skydrive and free Skype? That's not bad at all.

I'd prefer to value myself by getting the tools that helps me getting my work done. I simply calculate the time saving that I get when I'm using the right tools on daily basis, multiply it by a period of time (say a year), and then derive it with my hourly income. In a span of a year, those implicit benefits that I got could easily get me 4+ more Surface Pro. I'm not exaggerating. Ask yourself, how much time do you save to get your work done with the right tools and solution, rather than spending the time to find a workaround?

So far looks good and I'm definitely going to buy one --and probably give the current Surface Pro to my sister.

It's not that it's not good value, it's just that most of the people in the market for a tablet don't need what they are offering. For those that use Skype, Office then it's great, but if you just want a tablet for some web browsing, some games and apps then you are better off with a cheap Android tablet. I feel they should offer a "Games Edition", cut Skype, Skydrive and Office out of the product (but easily purchased within the Store) and price the Surface 2 at $300-350. That would give it much more chance against the Android hordes. But I guess Sony, Lenovo, Dell, etc can come out with that. Perhaps the Surface really is a reference device and MS don't really care too much about sales.

TheShark said,
It's not that it's not good value, it's just that most of the people in the market for a tablet don't need what they are offering. For those that use Skype, Office then it's great, but if you just want a tablet for some web browsing, some games and apps then you are better off with a cheap Android tablet. I feel they should offer a "Games Edition", cut Skype, Skydrive and Office out of the product (but easily purchased within the Store) and price the Surface 2 at $300-350. That would give it much more chance against the Android hordes. But I guess Sony, Lenovo, Dell, etc can come out with that. Perhaps the Surface really is a reference device and MS don't really care too much about sales.

It's not a reference device nor are they trying to compete on the low end with Android. Microsoft said again today: Surface team, "it's crazy", expect a lot more devices from them. They are serious about making a healthy profit from them.

Dot Matrix said,

The Surface Pro is also aimed at the professional market, not the average consumer market.

Which professional market is going to get a Pro2 with 64GB storage? You will get like 40GB worth of usable space on there without even a user profile. The 64GB is for prosumer market like me (i.e. getting it for personal use).
All I am saying that the $899 should come with at least 128GB storage or otherwise price the 64GB lower. If they do it like the last time, it's going to increment in $100 so ($899, $999, $1099 and $ 1199). I can't recommend the base $899 to any of the friends/family who ask about this (who can't get Surface2 for whatever reason).
In case people are getting wrong impression, I am buying a 64 /28GB in November.
I just think they need to price it competitively which does not necessarily mean "cheap".

observer.observer said,
I beg to differ. From my personal experience with Surface Pro, it's worth every penny that I've invested. It has essentially replaced my notebook and my iPad, and moreover it helps me to get my work done. You have to try it personally, instead of getting the perception from the media.

MS don't include the keyboard because it allows people to choose which one is best suited for you. That's the good part of it --you have options. And one thing that people sometimes missed out is the value of software and services offered. Extra storage on Skydrive and free Skype? That's not bad at all.

I'd prefer to value myself by getting the tools that helps me getting my work done. I simply calculate the time saving that I get when I'm using the right tools on daily basis, multiply it by a period of time (say a year), and then derive it with my hourly income. In a span of a year, those implicit benefits that I got could easily get me 4+ more Surface Pro. I'm not exaggerating. Ask yourself, how much time do you save to get your work done with the right tools and solution, rather than spending the time to find a workaround?

So far looks good and I'm definitely going to buy one --and probably give the current Surface Pro to my sister.

Written just like someone from marketing would, strange that!

DarkNet said,

LOL. Yeah OK. So when Haswell CPU on Chromebook comes out (which was announced) what will you say then?

The fact is it's the expensive Office and Windows License that drives the price up. Then on top of that you have to buy a TouchType cover (another added cost to it).

haswell is a microarchitecture. the model in the surface pro 2 costs around $350. there are cheaper configurations.

there are bay trail tablets with office and windows for $249,so your whole theory is junk.

DarkNet said,
If you really wanted a good priced Netbook, Chromebooks will be the way to go.

there goes that idea out the window
http://www.engadget.com/2013/0...ith-windows-8-1-for-349-we/


DarkNet said,

The Surface (not Surface Pro) is somewhere in between Netbooks and traditional laptops. It is limited with the Legacy apps it can run. A Surface will not replace a need for a traditional laptop for some and for most this offers everything but at a higher price. $449.99 + $129.99 + tax, you can get a cheap laptop for that price.

surface 2 is a tablet,like an ipad.

Riggers said,

Written just like someone from marketing would, strange that!

Nope. Not at all. I'm a researcher. It just happens that I have interest in IT and technology in general. My circles, friends and colleagues are mostly from technological background, some are IT professionals. What I post is purely my personal opinion and I'm not taking any advantage from anyone.

If you're curious how I use my Surface Pro, I run Matlab and some other engineering software on it. It runs very well. I travel around the world quite often and I found that the technology nowadays, be it from Microsoft, Apple or Google, has really helped me a lot in my work.

vcfan said,

haswell is a microarchitecture. the model in the surface pro 2 costs around $350. there are cheaper configurations.

there are bay trail tablets with office and windows for $249,so your whole theory is junk.


there goes that idea out the window
http://www.engadget.com/2013/0...ith-windows-8-1-for-349-we/

surface 2 is a tablet,like an ipad.

Umm where is the Office license in there? If the Surface 2 is like an iPad, I'll get the iPad. It has a bigger name and more App support

I stand corrected on the Office License. But without a doubt this is still very limited just like a Surface RT. It is not a laptop replacement. It is no better than an iPad or a Chromebook in most aspects. The difference is in price (where Chromebooks win) or app support (where iPads Win) or screen resolution (iPad Wins).

bushbrother said,
"... as well as select retailers in most Surface 2 and Surface Pro 2 launch markets." - I take it this means the UK/EU?
Says they will be available in 21 markets on 10/22, so I imagine so.

Dot Matrix said,
Will the new type/touch covers work with first gen devices, does anyone know?

yes,both touch and type covers 2 work with 1st gen. this is from the ars liveblog

vcfan said,

yes,both touch and type covers 2 work with 1st gen. this is from the ars liveblog

Looks like my Surface is finally getting a keyboard, then!

Dot Matrix said,

Looks like my Surface is finally getting a keyboard, then!

sweet. im pre ordering tomorrow surface pro 2 at least. 512GB 8GB RAM, YES