Surface appears on Microsoft's European sites

Microsoft has only confirmed a North American launch for its Surface tablet, but it looks like the company is starting to give indications that its first PC hardware product could go global. The Surface has now shown up as a menu choice on Microsoft's sites in other European countries.

Specifically, you can see the Surface menu choice on Microsoft's UK, French, German and other European based pages. All of the links to those sites go to the official Surface page, which is still based on Microsoft's main US-based site.

On the one hand, this could just be the company updating its various sites around the world to conform to Microsoft's recently relaunched site design. On the other hand, this could also be a prelude to a plan to offer the Windows RT (and later, Windows 8 Pro) tablet globally when the Surface launches later this month.

In any case, with Microsoft stepping up its outdoor ad campaign for the Surface here in the US (it's a bit unusual for a tech product to get such a marketing campaign weeks before its launch), we should learn more about Microsoft's plans for the Surface launch any day, and we will post any updates once they are officially confirmed.

Source: Microsoft France | Image via Microsoft

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Brazil too. And to me, that indicates that it's gonna be available here, probably through Microsoft Online Store. Zune and the KIN phones, for example, were never listed on Microsoft Brasil website.

Edited by leoberto, Oct 4 2012, 11:27am :

Well, that is nice to see. I hope Microsoft are just being secretive on numbers so they don't get slated for not selling out and actually have millions on stock round the world.

It would be a shame if they fail to have a worldwide impact launch like Apple with this device.

Unlike the Zune the Surface device isn't tied to any specific service counterpart like Zune HD to Zune Pass. It's basically just another PC/tablet, no real reason they can't sell it outside the US or why they'd limit it to the US only.

I figure it could release in the US first of course and be US only for a bit depending on supply and demand.

GP007 said,
Unlike the Zune the Surface device isn't tied to any specific service counterpart like Zune HD to Zune Pass. It's basically just another PC/tablet, no real reason they can't sell it outside the US or why they'd limit it to the US only.

I figure it could release in the US first of course and be US only for a bit depending on supply and demand.

I would be surprised if it is a supply and demand product. Microsoft will most likely follow cues from Apple and other tech companies. Manufacture more than enough but then limit supply by trickle feeding resellers, keeping demand higher for longer and in doing so keep the price artificially high. Then just before you release v2 you flood the market with v1 decreasing the value of the predecessor whilst simultaneously massively increasing the pool of consumers to upgrade to v2. Rinse and repeat.

jamieakers said,

I would be surprised if it is a supply and demand product. Microsoft will most likely follow cues from Apple and other tech companies. Manufacture more than enough but then limit supply by trickle feeding resellers, keeping demand higher for longer and in doing so keep the price artificially high. Then just before you release v2 you flood the market with v1 decreasing the value of the predecessor whilst simultaneously massively increasing the pool of consumers to upgrade to v2. Rinse and repeat.

That's also an option but they did say early on that they don't plan on making many, or at least not selling many. I think the number tossed out was for them to sell/make around 3-4million? If there is higher demand inside the US that number could get taken up quick leaving EU etc with very little stock. I doubt MS is going to order up 10million of them for example.

GP007 said,
Unlike the Zune the Surface device isn't tied to any specific service counterpart like Zune HD to Zune Pass. It's basically just another PC/tablet, no real reason they can't sell it outside the US or why they'd limit it to the US only.

I figure it could release in the US first of course and be US only for a bit depending on supply and demand.

People bought and used the Zune Player in Europe too; it did work as a MP3 player even without the related services and it was, IMO, better than the iPod. Its biggest failure was the fact that you could not use it as a mass storage device without playing with the registry and not allowing to directly transfer files from the PC to the device.
Also I am not sure why MS would try to artificially limit the sales of Surface devices: the more they sell the more they recover the global investement on the project and maybe be even able to lower its price.
Well, at least this is basic economics principle and common sense would suggest.....

Fritzly said,

People bought and used the Zune Player in Europe too; it did work as a MP3 player even without the related services and it was, IMO, better than the iPod. Its biggest failure was the fact that you could not use it as a mass storage device without playing with the registry and not allowing to directly transfer files from the PC to the device.
Also I am not sure why MS would try to artificially limit the sales of Surface devices: the more they sell the more they recover the global investement on the project and maybe be even able to lower its price.
Well, at least this is basic economics principle and common sense would suggest.....

Yeah, people do buy it in Europe but it was through a limited number of UK retailers who basically bought them in the US and then shipped them out or something like that. I'm saying why MS never did a bigger EU rollout than what it did, which I believe is due to the fact they couldn't get the Zune pass service out to as many markets as they would've needed.

The mass storage thing could've played a part in things, maybe, I honestly don't think most people who buy that type of device think about that feature/option as much as the people on this website tend to.

ahinson said,
They forward back to http://www.microsoft.com/surface/en/us/default.aspx
So you can see the link, but it's not a regionalized page for the actual product.
Enjoy staring at what is only available to those damn Yanks!

Yes, it i true that the link redirects you to the default site but the same fact that it appears on other Countries pages is a strong indicator that it will be available there. If not why listing it?

Unimatrix Xero said,
do we have any prices for UK as yet?

We don't have any prices for anywhere yet!

There is no en-GB version of the Surface site, and the Microsoft Store UK site doesn't even list Windows 8 at all, let alone Surface.

mdtaUK said,

We don't have any prices for anywhere yet!

There is no en-GB version of the Surface site, and the Microsoft Store UK site doesn't even list Windows 8 at all, let alone Surface.

haha really? Thats surprising considering there is an en-au site!

mdtaUK said,

We don't have any prices for anywhere yet!

We still don't even know what the actual physical dimensions are yet (just thickness and weight), let alone a price.