Surface causing some to hold off buying iPads

With less than seven weeks to go before the launch of Windows 8 and the Windows RT versions of Surface, it sounds like some people may have decided to wait on purchasing the iPad. That's what one Windows 8 software creator is saying, anyway.

The Waikato Times has an article today where Ben Gracewood, of New Zealand-based software company Marker Metro, says his firm will make between 25 and 50 Windows 8 apps in the next year.

Gracewood states:

I thought Microsoft was insane announcing the Surface without any pricing or release date. But since then we have encountered several customers who were intending to purchase iPads and stopped.

The article also has a quote from Damon Kelly, chief executive of Enlighten Designs, who says his company will be making 100 Windows 8-based apps in the next year. He states, "What we are hearing from most of our customers is, 'we want to hear what’s happening with Surface' They are waiting."

That could be bad news for Apple, which launched the latest version of the 9.7 inch iPad in March. There are lots of rumors that the company could launch a smaller iPad model this fall.

Meanwhile, Microsoft's Surface viral street ads keep popping up in Los Angeles. The Surface Evangelist Facebook page has posted up a couple of images from the ads, both of which have the "Click in" slogan.

Source: Waikato Times | Image via Surface Evanglist

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Anyone I have talked to about the Surface has been amazed and gone and researched it themselves. And then when I add on the possible price of the device that has been mentioned they are even more amazed. And all these people have either iPads or android based tables. And as well as they in regards to the windows 8 phones, they love them even though some of them have iPhones, Samsung phones etc

The real problem is the longer these people wait for a Windows tablet the more they will realize they don't need a tablet at all and decide not to buy any tablet.

I and my wife have original ipads and were considering upgrading to "the new iPad" since there was enough to justify it and give the 1s to our kids, but seeing the Surface and the other Windows 8 Hybrids have made both of us change our minds. The iPads just can't replace our laptops when it comes down to doing work. Navigating between a web browser and a document editor let alone anything else is a pain to do and since we've seen nothing new in the OS that would alleviate this issue, we're going to wait and see how the Windows 8 devices fare.

Having the ability to put full blown Excel onto a Tablet is what sold my wife on a Win8 or WinRT tablet.

Drewidian said,
I and my wife have original ipads and were considering upgrading to "the new iPad" since there was enough to justify it and give the 1s to our kids, but seeing the Surface and the other Windows 8 Hybrids have made both of us change our minds. The iPads just can't replace our laptops when it comes down to doing work. Navigating between a web browser and a document editor let alone anything else is a pain to do and since we've seen nothing new in the OS that would alleviate this issue, we're going to wait and see how the Windows 8 devices fare.

ryuh3d said,
Having the ability to put full blown Excel onto a Tablet is what sold my wife on a Win8 or WinRT tablet.

My wife wants stylus support. Pro for her, and more waiting for me. Knew I never should have hooked her on stylus for input in tablet pc 2005.

Sure, some people and some MS Windows nerds are waiting for the Surface and not buying an iPad..who would have thought??!!

The real story is how many people are waiting for the 7 inch iPad? Women everywhere. Women want an iPad in their handbag, it is the next big thing and it will be another huge hit for Apple.

derekaw said,

The real story is how many people are waiting for the 7 inch iPad?

Nobody, because no tech people need it and those women surely aren't interested in Apple rumours on the Internet.

derekaw said,
Women want an iPad in their handbag, it is the next big thing and it will be another huge hit for Apple.

I have no doubt that you're right after walking through some of the large shopping centers my country has to offer.
I'd still like to see the market research done on this though.

MFH said,

How is boot time a relevant measurement?
I was going to agree with you... until I remembered how AWFUL the boot time of my HTC Desire HD (with Android 2.3.5) is. It's probably as valid as any other measurement, TBH.

testman said,
I was going to agree with you... until I remembered how AWFUL the boot time of my HTC Desire HD (with Android 2.3.5) is. It's probably as valid as any other measurement, TBH.

Boot times have improved with Dual core phones, but not as fast as Windows Phone.

Incompetant fools will call it an iPad just as incompetant persons (especially journalists) refer to media players, smartphones and tablets as iPods iPhones and iPads. Yes some people get a little wound up over these things and others call them "raging fanboys" etc I'd be pretty mad if I shelled out half a mil for a Lamborghini or what ever ****ty cars rich people stuff themselves into and someone said "Hey, nice fiat I saw you driving the other day"

Auzeras said,
Incompetant fools will call it an iPad just as incompetant persons (especially journalists) refer to media players, smartphones and tablets as iPods iPhones and iPads. Yes some people get a little wound up over these things and others call them "raging fanboys" etc I'd be pretty mad if I shelled out half a mil for a Lamborghini or what ever ****ty cars rich people stuff themselves into and someone said "Hey, nice fiat I saw you driving the other day"


85% of the general public....yeah, iPads and iPods...just like politics, perception is more important than truth unfortunately. The standard has been set.

Auzeras said,
Incompetant fools will call it an iPad just as incompetant persons (especially journalists) refer to media players, smartphones and tablets as iPods iPhones and iPads. Yes some people get a little wound up over these things and others call them "raging fanboys" etc I'd be pretty mad if I shelled out half a mil for a Lamborghini or what ever ****ty cars rich people stuff themselves into and someone said "Hey, nice fiat I saw you driving the other day"

But think of the opposite situation, where someone see you driving an el-cheapo Hyundai and congratulates you on your Lambo.

This is the first I've heard of the surface...but yeah the Zen, was gonna kill the iPod, now the Surface is going to kill the iPad. Folks will still refer to it as an iPad...Apple set the standard that others are scrambling to live up to. Perhaps they're waiting for the New iPad, or perhaps sales haven't dropped off at all.

15.4 million in fiscal first quarter 2012 (through Dec. 31, 2011)

11.8 million in fiscal second quarter 2012 (through March 31, 2012); third-generation iPad went on sale March 16.

17 million in fiscal third quarter 2012 (through June 30, 2012).

http://www.washingtonpost.com/...93b-7185e3f88849_story.html

Only 17 Million sold in the third quarter....wow....sounds like Apple's really hurting.

Edited by John S., Sep 10 2012, 11:20am :

John S. said,
This is the first I've heard of the surface...but yeah the Zen, was gonna kill the iPod, now the Surface is going to kill the iPad. Folks will still refer to it as an iPad...Apple set the standard that others are scrambling to live up to. Perhaps they're waiting for the New iPad, or perhaps sales haven't dropped off at all.

15.4 million in fiscal first quarter 2012 (through Dec. 31, 2011)

11.8 million in fiscal second quarter 2012 (through March 31, 2012); third-generation iPad went on sale March 16.

17 million in fiscal third quarter 2012 (through June 30, 2012).

Only 17 Million sold in the third quarter....wow....sounds like Apple's really hurting.

You have made 18,000+ posts here on Neowin. You can rattle off all these stats and figures about Apple, and yet you have never heard of Surface?

I am buying a Surface, but your story, that I am not buying.

nohone said,

You have made 18,000+ posts here on Neowin. You can rattle off all these stats and figures about Apple, and yet you have never heard of Surface?

I am buying a Surface, but your story, that I am not buying.

I didn't rattle it off...I googled. But no....the whole tile nonsense with 8 and their mobile platform doesn't interest me in the least...never paid any attention to which company they've purchased and rebranded a tablet to release.

But yeah, IE8 that I'm forced to use here at work won't post quotes and links properly, I tried quoting and sourcing that 4 times before i gave up. thanks IE8

John S. said,

I didn't rattle it off...I googled. But no....the whole tile nonsense with 8 and their mobile platform doesn't interest me in the least...never paid any attention to which company they've purchased and rebranded a tablet to release.

But yeah, IE8 that I'm forced to use here at work won't post quotes and links properly, I tried quoting and sourcing that 4 times before i gave up. thanks IE8

Sorry, still not believing that you have never heard of Surface. Over and over we hear people complaining that there is too much news about Surface. There was a big press conference that was in the news, and all tech web sites (including the Mac ones) did a comparison between the Surface and iPad.

And for your unrelated IE rant - I usually use an iPad 3 to read neowin. If there are more than 5 lines of text to what you are replying then you cannot comment at all. That is when I bring out my Win8 tablet (Asus EP121) to do real work. And once Surface is released, then the iPad will be stowed away along side the iPods, iTouch, iPhones, and 4 year old Mac Mini (that became a paperweight that Apple no longer supports) that I have owned over the years.

The iEcosystem no longer interests me, I tried it, and just didn't get the job done. But I still read about what Apple does, you, apparently, live under a rock and only surface (no pun intended) when Apple dangles another iDevice under your nose and commands you to buy.

nohone said,

Sorry, still not believing that you have never heard of Surface. Over and over we hear people complaining that there is too much news about Surface. There was a big press conference that was in the news, and all tech web sites (including the Mac ones) did a comparison between the Surface and iPad.

And for your unrelated IE rant - I usually use an iPad 3 to read neowin. If there are more than 5 lines of text to what you are replying then you cannot comment at all. That is when I bring out my Win8 tablet (Asus EP121) to do real work. And once Surface is released, then the iPad will be stowed away along side the iPods, iTouch, iPhones, and 4 year old Mac Mini (that became a paperweight that Apple no longer supports) that I have owned over the years.

The iEcosystem no longer interests me, I tried it, and just didn't get the job done. But I still read about what Apple does, you, apparently, live under a rock and only surface (no pun intended) when Apple dangles another iDevice under your nose and commands you to buy.

I honestly don't care what you believe, I wouldn't have taken the time to type it if I had heard of it. Rarely visit the front page. Use what you like, but my first dozen years of computing were spent on Windows and the last 5-6 have been by far the best since I've switched.

As far as my IE rant, your initial post alluded that I pulled those facts out of my head. I was explaining why I couldn't add the link, in IE8, from work. I've since added the link now that I'm at home on my Mac.

Actually, we don't know whether the Surface will work well on the lap or not. Who was it? An Ars Technica journalist that shot a pic of it on her lap? Anyway, depends on how wide apart your legs are and exactly how wide that kickstand is.

I for one think it might be able to function like that. I guess time will tell.

I rather buy the Samsung Ativ Smart PC (pro) since no one knows the specs of Surface and besides, there is nothing so special about Surface compare to Samsung Smart PC besides the *Magnesium* casing.

Princess Chica Ami said,
I rather buy the Samsung Ativ Smart PC (pro) since no one knows the specs of Surface and besides, there is nothing so special about Surface compare to Samsung Smart PC besides the *Magnesium* casing.

I personally think the transformer style tablets like the samsung smart PC are a better form-factor than the Surface. They can be used like a laptop, on a LAP. The surface can't when you're using a keyboard. At least not without some third party fixture to keep it up.

I'll definitely be buying one as soon as I can get one with a 1080p screen, 256GB storage, 8GB or more RAM, and Wacom support.

Princess Chica Ami said,
I rather buy the Samsung Ativ Smart PC (pro) since no one knows the specs of Surface and besides, there is nothing so special about Surface compare to Samsung Smart PC besides the *Magnesium* casing.

What specs do you need to know?
We know that the RT version has a 10.6", 16:9 widescreen HD display, which means that it's at least 1920×1080. It's not as good as the current iPad but better than the old models.
The RT is available in the same storage configuration as the iPad (32GB and 64GB) and has a bunch of ports (USB, SD, etc...), while the Pro also comes with a 128GB option.
The only real info that's missing is can it run the same apps as fast as other current tablets? And of course its price.

a0me said,

What specs do you need to know?
We know that the RT version has a 10.6", 16:9 widescreen HD display, which means that it's at least 1920×1080. It's not as good as the current iPad but better than the old models.
The RT is available in the same storage configuration as the iPad (32GB and 64GB) and has a bunch of ports (USB, SD, etc...), while the Pro also comes with a 128GB option.
The only real info that's missing is can it run the same apps as fast as other current tablets? And of course its price.

Lol your wrong in a few places but good effort none the less! The RT will only have an HD display 1280×720 off the top of my head, the pro will have 1920×1080 though. The pro also only has 64GB and 128GB, not 32GB as well. The RT will have microSD whereas pro will have microSDXC. The RT will have microHDMI whereas pro will have mini displayport. The USB on the RT is 2.0 and the one on pro is 3.0 the rest is at http://www.microsoft.com/globa...assets/surfacespecsheet.pdf

Edited by ingramator, Sep 10 2012, 9:29am :

ingramator said,

Lol your wrong in a few places but good effort none the less! The RT will only have an HD display 1280×720 off the top of my head, the pro will have 1920×1080 though. The pro also only has 64GB and 128GB, not 32GB as well. The RT will have microSD whereas pro will have microSDXC. The RT will have microHDMI whereas pro will have mini displayport. The USB on the RT is 2.0 and the one on pro is 3.0 the rest is at http://www.microsoft.com/globa...assets/surfacespecsheet.pdf


Windows tablets are never 1280x720 because you can't do side by side multitasking.

Windows tablets come in two varieties 1366 x 768 displays (ARM or Atom based) or 1920 x 1080 (Intel Core-based).

Avatar Roku said,

Windows tablets are never 1280x720 because you can't do side by side multitasking.

Windows tablets come in two varieties 1366 x 768 displays (ARM or Atom based) or 1920 x 1080 (Intel Core-based).

true true, i didn't think about that

Question is, how many people are aware the Surface exist? I have no doubt Windows 8 tablets will sell well. But, to what degree do we actually believe that will affect new ipad sales initially?

I'd say non-business users planning on purchasing ipads most likely aren't aware of Windows 8 let alone Surface. These people won't be holding off.

Wyn6 said,
Question is, how many people are aware the Surface exist? I have no doubt Windows 8 tablets will sell well. But, to what degree do we actually believe that will affect new ipad sales initially?

I'd say non-business users planning on purchasing ipads most likely aren't aware of Windows 8 let alone Surface. These people won't be holding off.


Funny you say this. My mom, who is completely non-techie, contacted me out of the blue one day and asked me, "What do you think about the Surface?" I was shocked. So it may be that there could be more non-techie people out there than we think who are aware of the Surface.