Surface TV ad remixer back with iPhone slamming Nokia Lumia ad concepts

Back in February, photographer Richard Persaud created a highly popular remix of two of Microsoft's Surface TV commercials. Now Persaud and his Stay Classy Studios are making their mark on another Microsoft related product, the Nokia Lumia smartphones, in concepts for a new magazine ad campaign.

The concept ads, posted on the Stay Classy website, have Apple's iPhone squarely on their sights at the main target of derision. One of the ads tries to make the case that the iPhone is not well built but that Nokia's Lumia smartphones, running on Windows Phone, can take a lot more abuse.

Yet another marketing concept uses Apple's old "Think Different" ad tagline to make the case that Nokia could have used Android as the OS for its smartphone but decided to go in another, different directly with Windows Phone. The ad concepts that Persaud made are certainly interesting, and seem to be in tune with Microsoft's more recent and aggressive ad campaigns for Windows Phone, as the Lumia 920 was compared to the iPhone and Samsung's Galaxy S3.

While it's doubtful that Nokia will take this kind of approach in marketing its Lumia devices, it definitely has at least one fan who wants them to take the fight directly to Apple.

Source: Stay Classy via WMPoweruser.com | Images via Stay Classy

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23 Comments

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Since they are using the real Nokia Logo then, i doubt that they are done it just for fun and without the consent of Nokia.

:-|

Anyways, i like aggressive yet creative ads but it is just a work of a troll and i am not willing to feed a troll.

Just on a totally off topic (sorta)... how come Windows Phone 8 can have a tile noting battery level (as depicted) but it seems beyond the ability of Microsoft to allow the same access to the battery on Windows 8? I have looked for a battery tile and there are devs trying to develop one but they are running into roadblocks that MS has not exposed this information in a easy way.

Just a pet peeve of mine that I have to constantly swipe to see my battery level on my Surface RT.

It's the sort of a stuff a fan would say on a website such as this one. It would be terrible if Nokia or MS released such ads. Worst part is that now that these have hit the internet, someone, somewhere will think Nokia did just that.

ctrl_alt_delete said,
the way they did the tiles is pretty slick...I never thought of setting up mine like that when I had it. nice.

NOKIA RELEASE A 5" PHONE!!!


When I first saw it, I thought it was not possible, but I've tried it and set it up just like it. COOL!

xankazo said,

When I first saw it, I thought it was not possible, but I've tried it and set it up just like it. COOL!

Just tried it myself and cannot recognise my phone now. Wow. Definitely awesome. way better than iCrap or Crapoid.

Glad MS/Nokia didnt release this themselves. They should be able to market the toughness of the phones without this kind of garbage.

Thankfully they have already promoted the toughness many times before in better ways, and I'm glad these are just fanmade ads... though, you have to admit they're true lol.

j2006 said,
Thankfully they have already promoted the toughness many times before in better ways, and I'm glad these are just fanmade ads... though, you have to admit they're true lol.

Yea, they are true and I have commented may times about the 4/4s with shattered front/back glass. Everyone I know with one of those models has a cracked screen.

techbeck said,

Yea, they are true and I have commented may times about the 4/4s with shattered front/back glass. Everyone I know with one of those models has a cracked screen.


Everyone you must know has butter fingers. The one time I dropped by 4s on tile landed screen down and didn't shatter. Its all about angels and its glass. All glass breaks. Look at the nexus 4. Shatters under temp change.

I know many people who have dropped there 4/4s countlessly and no issues.

Sikh said,


Everyone you must know has butter fingers. The one time I dropped by 4s on tile landed screen down and didn't shatter. Its all about angels and its glass. All glass breaks. Look at the nexus 4. Shatters under temp change.

I know many people who have dropped there 4/4s countlessly and no issues.


I need angels protecting my phone. How do I do that?

Sure, we could have gone with Android. But what is the point of a phone with a quad core processor, if strangely enough, it still stutters?

I lol'd.

warwagon said,
Can't say my S3 with a custom ROM has ever stuttered

Lmao exactly. You fail to realize its speaking of consumer experience. Every techy including myself can say android phones don't lag but its because we ROM and tweak the **** out of them with better kernels that are better then what the manufacture included and ROMs that are pure performance.

But this is speaking of consumer experience and the s3 has stuttered a lot with samsungs crap on it.

every android device stutters occassionally. i have a nexus 4, there is no smoother android device and mine does it too.
custom roms are no exception.

typu said,
every android device stutters occassionally. i have a nexus 4, there is no smoother android device and mine does it too.
custom roms are no exception.

SHEEESH...
every smartphone stutter, including nokia with WP.

in certain apps, of course. but simple os navigation, android is famous for stuttering every now and then even on the highest cpu devices.
i had a windows phone in the beginning of the os and i must admit, its extremely smooth when it comes to the os navigation. apps is a different story of course.
but i guess you are right, every device has its bad moments.