Survey: 42 percent of US consumers want Windows tablet

Apple's iPad currently rules the tablet market, but Google's Android operating system has also been installed in a number of rival devices like the Motorola Xoom, Samsung's Galaxy Tab and the upcoming Kindle Fire. By contrast, Microsoft's Windows operating system hasn't made much of an impact in the tablet space yet. But according to a new survey, a lot of US consumers would be willing to buy a tablet product with Windows running things inside.

AllThingsD.com reports that according to the survey, conducted by the Boston Consulting Group, 42 percent of U.S. consumers would be interested in buying a tablet that has Windows inside. By contrast just 27 percent want to buy a tablet with Apple's iOS operating system, even though Apple has sold millions of units of its iOS-based iPad tablet. Only 20 percent of consumers surveyed would like to buy a tablet that has Google's Android operating system. Nine percent of those surveyed want a tablet with a Blackberry operating system which has to be bad news for Research in Motion and its Playbook tablet. A mere three percent of those surveyed want a tablet with the PalmOS operating system.

On the one hand this is bad news for Microsoft since it shows that there is likely a big market for tablets with Windows inside but there are almost no such tablets on the market. On the other hand this is good news for Microsoft in that its upcoming Windows 8 operating system is being made to work well with tablets as well as desktop and notebook PCs.

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All I can say is, one Windows 8 tablets appear, the iPad is going to die really fast.
I don't want to assume, but what I see is this. Windows 8 tablets will offer 2 variations. ARM and x86. The ARM tablets will only run the Metro UI version of Windows 8, while the x86 version will use Metro UI as a skin, when you can turn off and then use any Windows x86 application. The ARM version will be cheaper, roughly the same cost as iPad. But the x86 versions are basically tablet full computers with i5 that can run full apps and games. Which the iPad can't. Try playing WOW on an iPad 2...lol.

So 42% of the sample want a new toy, i.e, Windows-8 tablet. That sure doesn't give Microsoft license to abandon the 58% of us who use PCs for serious business related data-entry centric uses. Two different form factors, two different uses.

article is fine but title needs to read Survey: 42 percent of US consumers "surveyed" want Windows tablet

oh and I totally want one but only if I can use a pen to write stuff in one note. otherwise this is another useless product for the average joe to add to his collection of useless electronics

capr said,
article is fine but title needs to read Survey: 42 percent of US consumers "surveyed" want Windows tablet

oh and I totally want one but only if I can use a pen to write stuff in one note. otherwise this is another useless product for the average joe to add to his collection of useless electronics

yeah the numbers really don't seem right, considering only the small group of people who follow tech know about windows8, and EVERYONE knows how magical an ipad is

However, even the Eee Transformer is limited by two things - the CPU loadout and that it's running (basically) the wrong OS. XP Tablet Edition was a half-step in the right direction - however, the issue that XPTE faced was that it was crippled compared to full-blown XP, let alone XP MCE. Folks want to run not merely similar apps compared to their current desktops or notebooks, but the same apps. That mans OS X or Windows; it's why netbooks do well - even those running 7 Basic Edition. A similar-featured (or fuller-featured) tablet or slate (with the same CPU or a slightly more powerful one than a netbook) running 8 could clean up.

I do have have an Asus Transformer equipped with 3.2.1 version of Android, Works like a charm, getting between 6 or 8 hours of use. Also available at a great price ! You can even put a docking keyboard !!!

If I could purchase one in a larger size (15-19 Inch), with all the amenities of a laptop I would consider purchasing one. A Laplet ot tabtop I Guess....

Please - what folks REALLY want is a tablet or slate that can replace a NOTEBOOK. While better battery life than a notebook would be nice, they have no desire to sacrifice the power of a notebook simply to accomodate the tablet form factor. That means at worst a dual-core Atom or Tegra (or, better yet, a Core i-series) and a real operating system - not iOS or Android. Something along the line of a larger version of the Samsung Slate7 (or even a Slate 7 itself, properly productized) would be suitable. Apple had a shot with a tablet version of the MacBook Air - but declined for some reason.

[quote=PGHammer said,]Please - what folks REALLY want is a tablet or slate that can replace a NOTEBOOK.
That would be a great feat of magic. How does one include a full size (touch typist, data-entry friendly) keyboard within a tablet form factor?

cleverclogs said,
I have a TegaV2 slate, Win7 runs great on it, can't wait to slap Win8 on this thing. Woo

Max resolution on TegraV2 is 1024 x 700 which means the metro apps on the home page are not functional....at least for the beta release. I have a Lenovo S10-3T with the exact same screen resolution. The only thing that works is the control panel & desktop buttons.

I want a tablet which is sleek. I really dont want the slimmest one. A fat one would do if it looks good enough.
I just want big battery life. But i wont be buying ARM tablet. Because i want to use old softwares on it ill buy something close to what the devs got. But obviously its too expensive. I hope we get cheaper models

The mac sites are in disbelief. Funny to read their comments. They know the ipad is threatened now, just like the iphone.

Enron said,
The mac sites are in disbelief. Funny to read their comments. They know the ipad is threatened now, just like the iphone.

Definitely. Once Windows 8 and Windows Phone 8 are out side by side, iOS will be in trouble. Of course they'll have their existing userbase but it'll slowly dwindle.

dogmai79 said,

Definitely. Once Windows 8 and Windows Phone 8 are out side by side, iOS will be in trouble. Of course they'll have their existing userbase but it'll slowly dwindle.


Apple plays the best cards when they are on small market shares.

While I actually wish Apple good success - being a fan, I also want to see them try harder for the core Apple fans.
Idk, I think Apple lost some of their "magic touch" sometime in 2008/2009ish...

Aside from the iPhone introduction etc well before that even.

GS:mac

dogmai79 said,
Definitely. Once Windows 8 and Windows Phone 8 are out side by side, iOS will be in trouble. Of course they'll have their existing userbase but it'll slowly dwindle.

Doubtful - the biggest victim will be Android and Blackberry; Apple has an ability to hold onto its user base quite well as long as they don't do something monumentally stupid where as Android is 'good enough' but a good chunk would prefer something else if a superior option was provided at an equal or cheaper price than what the Android market offers.

"but there are almost no such tablets on the market."
Windows for Pen Computing.
Windows for Pen Computing 2.0.
Windows XP Tablet PC Edition.
Windows XP Tablet PC Edition 2005.

Trust me, Windows tablets existed b4 Windows 8, & long before Apple even considered entering the tablet market too.

True but they were crippled in the sense that they weren't anywhere near as efficient as the current tablets (i.e. 10 hours of run time), XP was shoehorned into place, and they were somewhat clunky and difficult to use. That's why it never took off. I have an HP Tablet with Windows 7 on it and I never use the tablet "flip the screen around and write on it" portion because it's just too inefficient. I find I can type faster than get anything done on that stupid thing. It'll be interesting to see what Win 8 presents as far as tablet interface and functionality. I hope they hit a home-run.

Tim Dawg said,
True but they were crippled in the sense that they weren't anywhere near as efficient as the current tablets (i.e. 10 hours of run time), XP was shoehorned into place, and they were somewhat clunky and difficult to use. That's why it never took off. I have an HP Tablet with Windows 7 on it and I never use the tablet "flip the screen around and write on it" portion because it's just too inefficient. I find I can type faster than get anything done on that stupid thing. It'll be interesting to see what Win 8 presents as far as tablet interface and functionality. I hope they hit a home-run.

Well, I know they sucked, but the OP made it seem like they never existed in the 1st place... (&, personally, although I've never had 1, I kinda liked those laptop+tablet combos...)

Tim Dawg said,
True but they were crippled in the sense that they weren't anywhere near as efficient as the current tablets (i.e. 10 hours of run time), XP was shoehorned into place, and they were somewhat clunky and difficult to use. That's why it never took off. I have an HP Tablet with Windows 7 on it and I never use the tablet "flip the screen around and write on it" portion because it's just too inefficient. I find I can type faster than get anything done on that stupid thing. It'll be interesting to see what Win 8 presents as far as tablet interface and functionality. I hope they hit a home-run.

The pen mode has limited use. It's great for students and artists. Otherwise not very useful. Doesn't matter what OS it runs. I'm a student so I currently enjoy my HP Tablet PC. Windows 8 adds a finger touch friendly UI and it works great on the existing tablet PCs that accept finger input.

MASTER260 said,

Trust me, Windows tablets existed b4 Windows 8, long before Apple even considered entering the tablet market too.

Guess you've never heard of Apple Newton

Tim Dawg said,
True but they were crippled in the sense that they weren't anywhere near as efficient as the current tablets (i.e. 10 hours of run time), XP was shoehorned into place, and they were somewhat clunky and difficult to use. That's why it never took off. I have an HP Tablet with Windows 7 on it and I never use the tablet "flip the screen around and write on it" portion because it's just too inefficient. I find I can type faster than get anything done on that stupid thing. It'll be interesting to see what Win 8 presents as far as tablet interface and functionality. I hope they hit a home-run.

The software was there but the hardware wasn't - if Windows XP was made available on ARM then I think things might have turned out quite differently than what we see today.

I can't wait for a windows 8 tablet. I would sacrifice thinness for the sake of a real working tablet. It would replace a smaller laptop easily.

ShareShiz said,
Right now Id rather get Android. However, if an MS OS was out id use it. I just cant stand apple products.

exactly what i think

still1 said,
Thats a surprise to me..... but with win 8 coming every one's(42%) dream will come true.
If they can get anywhere close to the 10 hours the iPad's can get then I'm sold. The only reason I like my iPad 2 is because it runs for hours and hours on a single charge. It's great for travelling. If I could get a Win 8 tablet with that kind of run time and full Windows compatibility then it would really truly be a dream come true!

Tim Dawg said,
If they can get anywhere close to the 10 hours the iPad's can get then I'm sold. The only reason I like my iPad 2 is because it runs for hours and hours on a single charge. It's great for travelling. If I could get a Win 8 tablet with that kind of run time and full Windows compatibility then it would really truly be a dream come true!

+1 exactly what i want. Atleast 10hours battery life

Tim Dawg said,
If they can get anywhere close to the 10 hours the iPad's can get then I'm sold. The only reason I like my iPad 2 is because it runs for hours and hours on a single charge. It's great for travelling. If I could get a Win 8 tablet with that kind of run time and full Windows compatibility then it would really truly be a dream come true!

then you should have liked hp touchpad and Samsung galaxy tab 10.1

still1 said,
then you should have liked hp touchpad and Samsung galaxy tab 10.1

Tim Dawg wants a Windows tablet not an iOS, Android, WebOS or Blackberry one.

Mr Nom Nom's said,

Tim Dawg wants a Windows tablet not an iOS, Android, WebOS or Blackberry one.


that was bit sarcasm.... " The only reason I like my iPad 2 is because it runs for hours and hours on a single charge." I was making fun... thats not the only reason he liked ipad.. its because its poplar and other tablet also run long... my point was that.