T-Mobile no longer selling new Windows Phone devices on its website

In November, T-Mobile started taking orders for its version of the HTC Windows Phone 8X and the Nokia Lumia 810, which was a T-Mobile exclusive. Now, just six months later, T-Mobile is no longer selling any new Windows Phone devices on its website.

A check of the site shows that the only Windows Phone model available for the fourth-biggest wireless carrier in the U.S. is a refurbished version of the Nokia Lumia 810. By contrast, Verizon Wireless is selling new units of four Windows Phone devices on its website and AT&T is selling seven new smartphones with Microsoft's mobile OS.

It's likely that T-Mobile has decided to discontinue new sales of its two Windows Phone products simply because they were not selling well enough. However, the wireless provider is scheduled to sell the Nokia Lumia 521, an exclusive variant on the Lumia 520, sometime in May.

T-Mobile recently launched its new "no contract" program for new smartphones, allowing customers to pay up front for a smartphone or have the cost of the phone paid out over 24 months. It also officially began selling Apple's iPhone for the first time earlier this month.

Source: T-Mobile via WPCentral.com | Image via T-Mobile

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28 Comments

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I got the Lumia 810 (a very nice device that's wasn't a 'premium' cost when I bought it) and my dad soon followed after. I am loving it after I got my screen fixed from a drop (no Gorilla Glass at all!) but it's been great.

It's too bad they couldn't have sold more. They put some marketing at the display level, but not more.

T-Mobile has never been a huge seller of Windows devices. I do business with some clients who have a small business that do use T-Mobile and last year they bought all those employees the Radar with Windows Phone 7. But only for the exces and IT guys which numbered about 10 people.

They had Windows Mobile devices prior and were very unhappy they couldn't sync there contacts and email with ActiveSync as they all were still using Windows XP.

Today's Windows Phone falls short of what Windows Mobile has been. I don't know what is taking Microsoft so long to bring Wp up to WM speed. But it is sickening how they have trashed this part of their company. I was a WinMo user for a number of years and would have kept my TouchPro2 if it had better hardware because I enjoyed using WInMo 6.5.

ATT will sell plenty enough to make it worthwhile to have them and so will VZW. But T-Mobile and Sprint won't do as well because they are not the business choice of carrier. Sprint wasn't going to carry any at all and decided they will carry one. This is likely why Verizon skipped Windows Phone 7 and with 8 really didn't dive in hard. It is simply something they won't sell a lot of. Nokia is not a selling brand in the USA> I am sure Vodofone won't have as hard of a time selling them.

rruffman said,
Tmobile Lumia 521 gets released on April 24th... and Catwalk in June..

exactly. looks to me like they just got rid of their existing stock,and instead of selling midranges windows phones,they decided to go with a low end,the 521 and a high end, catwalk.

Considering that Nokia has sold a total of 25 million Lumias...both WP7 AND WP8...after 3 years of being on the market, and Android is ACTIVATING (not just sold to carriers) 1.5 million devices PER DAY, I would say the issue is that T-Mobile is smart enough to see the writing on the wall. Expect stories like this from Verizon, Sprint and AT&T shortly.

Um Nokia hasn't been selling windows phones for 3 years. They started selling it in November 2011 I think, so roughly 1 1/2 years.

Many people laughed at Android in it's first year or two, calling it terrible and provides no real competition to iOS. If everyone believed them then Android wouldn't be the number 1 OS in the world.

Let's be honest here, do you ONLY want two competitors in the smartphone marketplace? Android (well tbh Samsung since the other android OEMs aren't doing that great) and Apple? Or would you rather live in a world with 3 main competitors?

John Nemesh said,
Considering that Nokia has sold a total of 25 million Lumias...both WP7 AND WP8...after 3 years of being on the market, and Android is ACTIVATING (not just sold to carriers) 1.5 million devices PER DAY, I would say the issue is that T-Mobile is smart enough to see the writing on the wall. Expect stories like this from Verizon, Sprint and AT&T shortly.

considering that half of that 25 million figure that your referenced was sold in the last 2 quarters alone shows that the platform is growing at a good pace. this quarter winphone will do 7-8 million,and iphone will do 35 million. windows phone was doing 1/10,then 1/8, then 1/6, and now almost 1/4 of iphone sales. even with all the hype iphone gets, winphone is gaining momentum quarter after quarter.

This is BAD!! I have been with Tmo since they were Voicestream, and I am now thinking of leaving for the first time.. its all about the devices.. and if this is true.. I just might be going ATT..

my correspondance with T-Mobile..

----------------------------------------------------------------------------

Thank you for choosing T-Mobile. A representative will be with you shortly.
Welcome to T-Mobile online sales support, how may I help you with your purchase today?
You: SO... you no longer offer Windows Phone devices other than refurb? I was waiting on my upgrade to get a Windows Phone 8 device... I am on a WIndows Phone 7 right now... If I walked into a store, I cant get a Windows Phone 8?
Stacy: I'm more than happy to assist you. Can I ask for your name please?
Stacy: At store there is a good chance that you can get it, but prices has to be checked at store
You: Jonathan
You: Are you getting more in? Or.. is this it for WIndows Phone?
Stacy: WE might get it more
You: More in as .. new devices?
Stacy: If you can wait for few days, you can check with us again
You: What I am asking is.. will T-mobile offer new WIndows Phones in the future, or are you dropping the line?
Stacy: Thats what I answered
Stacy: WE might have it back after few days
You: Are you in the "know" when it comes to new devices?
Stacy: No, we dont have that information
Stacy: Is there anything else I may assist you with ?
You: Nope. Thanks!!

efjay said,
They have the iphone after many years of hoping for it, nothing else matters to them now.

Or they just got tired of hoping someone would buy WinPhones they wasted money stocking. Not like the iPhone is all they sell. Just another sign of a dead platform. I mean look at that fugly interface on that thing, THATS why people look right past it at the store.

Edited by MVD, Apr 18 2013, 5:50pm :

Fugly goes both ways. I think the UI of Windows Phone is beautiful compared the iOS which I believe is stale and boring.

If Nokia salefigures are any indication then WP is indeed doing poorly in the USA. Perhaps the Nokia brand isnt in the USA as strong as it is in other parts of the world. If I were tmobile then i wouldnt quite. Worldwide figures are impressive so the devices themself are in diserable. They just need to market WP better in the USA. I hear the iPhone is stil considered cool over there. Making it uncool would be step 1. They can take Samsung's succesful EU campaigns as an example. Now it seems iPhone is something old people and wannabes use.

Ronnet said,
If Nokia salefigures are any indication then WP is indeed doing poorly in the USA. Perhaps the Nokia brand isnt in the USA as strong as it is in other parts of the world. If I were tmobile then i wouldnt quite. Worldwide figures are impressive so the devices themself are in diserable. They just need to market WP better in the USA. I hear the iPhone is stil considered cool over there. Making it uncool would be step 1. They can take Samsung's succesful EU campaigns as an example. Now it seems iPhone is something old people and wannabes use.

Dutch T-Mobile still advertises WP. Although its only WP7.

The Nokia brand has always struggled in the USA. They have never did good here. I remember here in Chicago we had a Nokia store that closed within the same year it opened.

This is why I don't understand why Microsoft chose Nokia for Windows. knowing they do really poorly in the USA. HTC was the largest seller of Windows Mobile devices and that is who Microsoft should have did the deal with. HTC is well established here and the TouchPro series did pretty well. The phone hardware was simply to slow for Windows Mobile 6.x.

Nokia should have replaced Symbian with Android. But again, they still would not have done well in the USA.

I have no idea why Nokia does so poorly here. They do very good in Asian markets especially because the phones are very cheap. They aren't going to be able to make Windows Phones that cheap, but they are doing better in other markets vs here.

Microsoft made a huge mistake slapping HTC in the face by doing a deal with Nokia. ATT is the largest seller of Windows Phone do to enterprise usage and the fact ATT has the most business customers. However Windows Phone 7/7.5 didn't have any Enterprise features and from what I see of Windows Phone 8 it still lacks many capabilities that even Windows Mobile had. Removing ActiveSync from Windows and the device was a terrible move and so was removing being able to sync directly with Outlook. How do you push a phone for Enterprise usage and not have it sync directly with your number one desktop application that works with Exchange? That was just stupid.

I don't want Windows Phone to fail, but the stupid choices Microsoft made with it, they deserve for it to fail so they get a wakeup call.

While this is all true, marketing WP into a better position is a lot harder than it sounds. The US market is very fad driven and people purchase the devices recommended by either family and friends or salespeople. Very few people want to be the odd man out with something different and having Windows tacked onto the name of any product is a negative with certain people. Luckily Lumia has turned into a bigger name than Windows Phone. They really need to funnel a lot of cash to Nokia to subsidize Nokia's marketing in the US. That has been much more positive in general than Microsoft's marketing.

TechieXP said,
The Nokia brand has always struggled in the USA. They have never did good here. I remember here in Chicago we had a Nokia store that closed within the same year it opened.

This is why I don't understand why Microsoft chose Nokia for Windows. knowing they do really poorly in the USA. HTC was the largest seller of Windows Mobile devices and that is who Microsoft should have did the deal with. HTC is well established here and the TouchPro series did pretty well. The phone hardware was simply to slow for Windows Mobile 6.x.

Nokia should have replaced Symbian with Android. But again, they still would not have done well in the USA.

I have no idea why Nokia does so poorly here. They do very good in Asian markets especially because the phones are very cheap. They aren't going to be able to make Windows Phones that cheap, but they are doing better in other markets vs here.

Microsoft made a huge mistake slapping HTC in the face by doing a deal with Nokia. ATT is the largest seller of Windows Phone do to enterprise usage and the fact ATT has the most business customers. However Windows Phone 7/7.5 didn't have any Enterprise features and from what I see of Windows Phone 8 it still lacks many capabilities that even Windows Mobile had. Removing ActiveSync from Windows and the device was a terrible move and so was removing being able to sync directly with Outlook. How do you push a phone for Enterprise usage and not have it sync directly with your number one desktop application that works with Exchange? That was just stupid.

I don't want Windows Phone to fail, but the stupid choices Microsoft made with it, they deserve for it to fail so they get a wakeup call.

I don't know that the generalization is necessarily true. I think a lot of people just don't like what Nokia is offering. I would most definitely consider a Nokia Android phone. People in the US are heavily influenced by what they think their friends will think makes them look cool, and also marketing. That's why the iPhone was so successful for so long, and why Samsung has done so well recently.

The majority of people just don't care about Windows Phone, if they even know about it. All they know is that they want the latest iPhone or Galaxy that their friends have. If Nokia made quality Android phones, I think they would sell in huge numbers. I also think Nokia's styling could have helped refine Android hardware.

All around, Nokia should have gone with Android, but then they wouldn't have gotten special treatment like they've gotten with WP. On the flip side, without Nokia WP would have likely been a massive failure. As it is they are about all that's keeping WP alive.

AJerman said,

I don't know that the generalization is necessarily true. I think a lot of people just don't like what Nokia is offering. I would most definitely consider a Nokia Android phone. People in the US are heavily influenced by what they think their friends will think makes them look cool, and also marketing. That's why the iPhone was so successful for so long, and why Samsung has done so well recently.

The majority of people just don't care about Windows Phone, if they even know about it. All they know is that they want the latest iPhone or Galaxy that their friends have. If Nokia made quality Android phones, I think they would sell in huge numbers. I also think Nokia's styling could have helped refine Android hardware.

All around, Nokia should have gone with Android, but then they wouldn't have gotten special treatment like they've gotten with WP. On the flip side, without Nokia WP would have likely been a massive failure. As it is they are about all that's keeping WP alive.

Will try to show why I said what I did. Back in the 90's here in the USA, ATT had a prepay wireless phone in their ATT GO Plans. The Nokia 6150 or similar style was also popular on other carriers prepay plans.

Nokia has a bunch of phones that were much better than this even when many US brands were not doing well and many other brands were not either. In the late 90's Motorola made history with the RAZR V3. Then Apple came out with iPhone in 2006. All those others years it was Blackberry thanks to business users and HTC came in and made some headway. Who's left? Samsung only recently got press thanks to Apple hyping them up as finding them worth enough to sue. Again, when Nokia was selling over 100M phones per year, if you look at the numbers, Nokia was always near the bottom in the USA.

Android would not have made a difference for the same reason...a Lumia running Android would be great. Not saying no one here would buy one, was simply saying the sales would have been low in the USA because Nokia is simply not a household name. They would have done better with Android vs Windows, but they would have likely not even been better than Motorola in my opinion.

I also remember Nokia's phones here being to expensive. Oh and here is the other killer. Nokia phones seldom were ever subsidized by carriers. Whatever phones get shoved into ppls faces is what ppl will buy. In the uSA Nokia isn't one of those.

I dunno if they didn't sell or that tmo could have not ordered more with plans to offer new versions later? We know that they're getting the 521 so if sales were so bad why bother to get yet a new WP device? I think we could see tmo replacing the 810 with something like the catwalk later to keep their devices fresh.

majortom1981 said,
Maybe because they don't support their new lte network?

The 810 does, T-Mobile have refused to issue an update to turn on its LTE radio, that is awful for a network to do.

thealexweb said,

The 810 does, T-Mobile have refused to issue an update to turn on its LTE radio, that is awful for a network to do.

The current 810 doesn't. You are thinking of an FCC filing that references a newer model of the 810 which DOES include LTE. Remember that a new model number = different phone to the FCC.

Keep in mind there may be other technical reasons that it may not get an update to LTE. Just because it has a capable chipset doesn't automatically make it workable.