T-Mobile spoofs Apple in anti-AT&T advert

T-Mobile USA has launched a new slogan, "America's largest 4G network", and advertising campaign to poke fun at AT&T.

The new T-Mobile commercial, spotted by Todd Bishop at TechFlash, features a woman as "T-Mobile myTouch 4G" and a man who calls himself the "iPhone 4". The video, below, attacks AT&T and Apple's iPhone 4 for only allowing video calls over Wi-Fi.

T-Mobile's claims are bold as HSPA+ isn't considered a full 4G network. The International Telecommunications Union claims that most current WiMAX and LTE standards do not qualify as 4G technologies and has suggested that carriers back down from the claims.

T-Mobile is launching two new Android powered devices alongside the new ad campaign. The first is the myTouch 4G, featured in the commercial. T-Mobile is also launching a 4G netbook, the Dell Inspiron Mini 10 4G.

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23 Comments

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HSPA+ is not 4G and I'm glad AT&T isn't lying about it. I'm sure they will lie when they launch an LTE network, but at least they're not trying to pass off HSPA+ as such.

Elliott said,
HSPA+ is not 4G and I'm glad AT&T isn't lying about it. I'm sure they will lie when they launch an LTE network, but at least they're not trying to pass off HSPA+ as such.

If they were smart they would run a ad campaign based on "truth and honesty" saying they will not lie to customers and point out that LTE, HSPA+ and WiMAX is not 4g.

I guess I don't quite understand what makes 4G, 4G and not 3G... is there some standards body that stands up and declares "this is what 4G will be" similar to W3C and HTML5?

Elliott said,
HSPA+ is not 4G and I'm glad AT&T isn't lying about it. I'm sure they will lie when they launch an LTE network, but at least they're not trying to pass off HSPA+ as such.
Because AT&T doesn't have HSPA+ lol? They only have HSDPA.

And like I said above, right now (even with Verizon's rumored speeds for LTE) it seems that T-mobile's network is the fastest. Doesn't make sense to me but hey, this is America so lol.

If they were smart they would run a ad campaign based on "truth and honesty" saying they will not lie to customers and point out that LTE, HSPA+ and WiMAX is not 4g.
Why? You think the average person on the street knows what those stand for? They'll just see 3 other companies talking about 4g and AT&T talking about 3g and go oh well AT&T must be slower.

I guess I don't quite understand what makes 4G, 4G and not 3G... is there some standards body that stands up and declares "this is what 4G will be" similar to W3C and HTML5?
ITU - International Telecommunications Union.

I was going to post that they should stop running false ad's about their non existent 4g network and then I realized something. T-Mobile does in fact have the largest 4g network. So does everyone else. I also have the largest 4g network in my backyard that I own. It is like claiming I own the largest herd of 4 eyed, 6 legged unicorns. I don't own any but neither does anyone else so we all own the largest herd in existence.

Dont see the hype of video chatting. Most people dont have front facing camera phones anyway and I doubt most will run out to get the video chat feature. I also dont know what T-Mobile is bragging about. The Vibrant has better speeds than 3g, but I always get a crappy speed here in Phoenix AZ. Same issue when I had the mytouch phone. T-Mobile may have good speeds in a few areas, but a lot are crap.

This is one of those that 4g will mean > 3g vs an actually certified standard, at least in the eyes of the consumer.

etempest said,
This is one of those that 4g will mean > 3g vs an actually certified standard, at least in the eyes of the consumer.

Sure, but this is the USA, where organic doesn't mean anything, ___-free can mean less than 0.5%, and movie theaters provide "butter flavoring".

Let's just call it 4G-flavored wireless and pick another battle.

Joshie said,

Sure, but this is the USA, where organic doesn't mean anything, ___-free can mean less than 0.5%, and movie theaters provide "butter flavoring".

"organic" does mean something. At least if it has USDA certified organic seal. What really doesn't mean anything is "100% natural".

People don't like video calling full stop.
All the noise when 3G came out was how it would let people do video calls.
Guess what, no-one did.

ThomMcK said,
People don't like video calling full stop.
All the noise when 3G came out was how it would let people do video calls.
Guess what, no-one did.
I've actually been enjoying FaceTime with my friends and family.

ThomMcK said,
People don't like video calling full stop.
All the noise when 3G came out was how it would let people do video calls.
Guess what, no-one did.

I made fun of Face Time a lot when it first kicked off, but when I think of times I've video chatted with the SO in the past, it would be kind of nice to pull it off entirely on my phone. I can definitely see the market for it, assuming the network can handle it.

I'm not making fun of it, I just don't think it is something that most people enjoy doing.
Its one thing to talk to someone over a phone but it's quite another to have a mobile video-conference

T-Mobile's claims are bold as HSPA+ isn't considered a full 4G network. The International Telecommunications Union claims that most current WiMAX and LET standards do not qualify as 4G technologies and has suggested that carriers back down from the claims.
Well technically no network in America qualifies as 4g, but they all use the term for advertisement purposes. Not like the average consumer would know the difference lol. They'll just see 4g and go hey thats a step up from 3g.

But compared to the current advertised speeds by each carrier, it seems that T-Mobile's HSPA+ network is the fastest. Of course you'll only be able to get those speeds with a phone / dongle that supports the network but the same applies to LTE or WiMAX so.

Oh and I think you meant LTE, not LET.