Apple will allegedly be giving 30 minute appointments for those trying out the gold Apple Watch, while customers interested in the regular variants will merely get 15 minutes for the same.
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A new report outlines how Apple intends to display and sell the Apple Watch to customers through their stores, adding a more personal sales pitch based around individual style.
Apple has significantly increased prices on its products in countries like Canada, New Zealand and the EU. But while it may appear greedy, the price increases reflect changes in global currency rates.
Sources claim that Apple will begin training its Store staff on the new Watch on February 9, before the device - which the company has said will cost from $349 - goes on sale in March.
According to data from Internet Retailer, Apple is now the 2nd biggest online retailer behind Amazon. Apple grew 24% last year to reach a revenue of $18.3 billion from online sales of their products.
According to analyst Charlie Wolf, sales in Apple's retail stores have declined as customers await new product categories and products, such as the iPhone 6 in the summer and possible smart watch.
Apple has now begun taking orders for its iPhone 5s on its online Apple Store site, a few hours before the iOS 7 smartphone goes on sale at retail stores in the U.S.
An unconfirmed report claims that Apple has started piloting a program in some of its stores that lets people with older iPhones trade them in for newer models without having to mail them in.
A class action lawsuit has been filed against Apple by some of its former retail store workers, claiming they lost some of their pay standing in line every day while store manages checked their bags.
A new, and unclaimed, eBay outlet appears to be run by Apple and offers refurbished products at large discounts to Apple's official refurbished stores, hinting at a new path for the company.
Is Google planning to launch its own retail stores? A report claims the search giant will open its first stores this year, offering demos of Google Glass, and selling Nexus and Chrome OS devices.
Apple CEO Tim Cook said today the iPad would not be as successful as it has been without all those Apple stores. It's more than possible Microsoft is trying to replicate that success with the Surface.
Four armed robbers stole over $1.6 millions of product from Apple's store in Paris France on New Year's Eve and hurt one of Apple's store employees in the process.
Piper Jaffray's analyst team compared Black Friday sales at the Mall of America and found that Apple's store was far busier than the activity at the Microsoft Store, with no sales of the Surface.
Sources who attended Apple's quarterly meeting say that the company is planning to roll out a new perks program to retail employees, giving them free access to some of the most popular paid iOS apps.
While there are people in line at Apple's New York City Fifth Avenue store for Friday's Phone 5 launch, many of them are there to either promote their own product or paid to promote another business.
You have to see it to believe it. The Sheriffs Department in California released surveillance footage of a "smash and grab" on an Apple store that resulted in an estimated $600,000 worth of damages.
Ahead of Apple's iPhone 5 press conference later today, the company's online store front is currently down with an animation that changes its language every few seconds.
Now that one of Apple's 'Genius' manuals has leaked, you can get a deeper look at the system which keeps the Apple Genius employees running like a very well oiled tech support machine.
A new report claims that the head of Apple's retail store division has admitted that the company made "mistakes" with its staffing formula and that it has reversed those problems.
Apple debuted its new Mac TV campaign on Friday during the US broadcast of the London 2012 Olympics opening ceremony, showing an Apple "Genius" employee trying to help random folks in random settings.
Employees who work at Apple's retail store locations reportedly got a big raise this week, just before a New York Times article that was critical of Apple's retail stores was published.
A number of people wearing Apple Store shirts were spotted checking out the opening of the 18th and latest Microsoft Store retail location in Freehold, New Jersey.
Samsung has denied launching a marketing campaign against Apple in Australia, which raises the question of who did launch this "Wake Up" campaign or if Samsung is keeping its involvement a secret.
An 83 year old woman has filed a lawsuit against Apple after running into one of the glass doors at an Apple retail store and breaking her nose. The woman claims the doors are a "danger".
Black Friday 2011 is the only time that Apple cuts prices on many of its products so today is the day to pounce if you want to save a little money on a new iPad, iPod, Mac or other products.
AT&T will open a new concept version of its retail stores in Chicago on Saturday with a design and layout that makes it look more like an Apple retail store location.
A man claims he recently got a hard drive replacement for his Mac from an Apple Store in Stamford, Connecticut, only to find it was filled with confidential information about Apple Store operations.
Apple has slowly begun rolling out Twitter and Facebook integration for their online store, allowing shoppers to share links to products with their friends.
China is trying to force some retailers who are unauthorized to sell Apple products to, among other things, cover up its Apple logo. However it is having issues getting these retailers to comply.
A few days ago it was revealed that Apple planned to open its largest Apple retail store yet in a location inside New York City's Grand Central Station. Now the Wall Street Journal has revealed...
The discovery that some people had established fake Apple stores in China blew up on the Internet about a week ago. Now Reuters reports that one city in China has ordered the shut down of...
Apple's once mocked plan to launch a chain of retail stores has scored huge dividends for the PC, smartphone and media player maker. Launched just over ten years ago, the Apple retail outlets have become...
Apple made full use of its power as a company after artist Kyle McDonald installed a program on computers in two different Apple Stores in the city of New York. As Mashable reports, the result...
A handful of Apple Store employees are trying something that is rarely heard of amongst Silicon Valley giants: forming a workers' union to represent Apple Store employees. Are working conditions at Apple Stores unsatisfactory to...
You may have read earlier this weekend that some pranksters defaced an Apple store in Hamburg, Germany with a Windows logo. Well, someone else decided to do some unplanned changes to another Apple store over...
Earlier this week we reported that Apple was rumored to launch an all new Apple Store design on Sunday just after the 10th anniversary of the opening of the first Apple Store. Well, it’s already...
Rumors have been flying across the internet in the past few days about a major event that could be happening on Sunday at Apple's many retail stores, just a few days after the 10th anniversary...
Earlier this week it was reported that a brawl had occurred at a Chinese Apple Store while customers were in line to purchase the latest in Apple products. Today it appears as though Apple has...
As the people of Japan struggled to comprehend the enormity of the natural disaster that struck last Friday, at least one Apple Store reportedly threw its doors open in an effort to help the public....
The corporate world of Apple is clouded in secrecy. But what is it like to actually work there? Popular Mechanics has an amazing article based on an interview with an apple store employee which gives...
Today Apple opened its second store on mainland Europe at the Carrousel du Louvre in Paris, France. They don't stop there, however; another store in Montpellier, France opens next week on November 14th and one...
The on-again, off-again saga of NetShare, an iPhone tethering application, continued over the weekend as Apple briefly returned the program to the App Store on Friday, but then yanked it from the mart a second...