Jimmy Iovine is a mastermind when it comes to business. Along with his partner Dr Dre, he sold beats to Apple for $3 billion dollars USD. Now we finally learn how Iovine pitched Beats to Apple.
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The Beats music subscription service will reportedly be rebranded under iTunes, and pushed to all iOS devices in an OS update next year - but it will continue to operate on a paid subscription model.
A new report from the WSJ is claiming that Apple paid $2.5B for Beats Electronics (the headphone arm) and under $500M for Beats Music (the steaming service) leading to questions about Apple's plan.
A royalty report leaked to music blog Trichordist shows that Beats Music, the streaming service linked to Beats headphones, has just 110,000 subscribers as of March, 49k of those being single-user.
The Wall Street Journal is reporting that Dr. Dre and Jimmy Iovine will take on senior roles at Apple following the $3.2 billion acquisition, which was first reported earlier this week.
The Beats Music app for Windows Phone 8 has finally been released, offering yet another option to stream or download songs from a library of 20 million music tracks.