The name of Microsoft's new console was kept a closely guarded secret until its announcement - even the Xbox UK marketing director had no idea what it was called until the launch event on Tuesday. More...
Hints at new branding for Xbox, Bing, Skype and Yammer, and a look at some of the design process for Microsoft's new brand identity system, feature in a video entitled 'The Re-Imagining Of Microsoft'. More...
A new bit of information has been uncovered that shows that Microsoft is about to work to rebrand the company's image by producing three 60-second advertisements. More...
Microsoft's unveiling of its new logo is a key component of the major brand identity update across the whole corporation. We take a look at some of the other Microsoft brands that have changed so far. More...
Lenovo, the world's fourth largest PC maker, plans to phase out the IBM brand to which it acquired rights when it purchased IBM's PC division three years ago. Lenovo sales rose 20% to $4.4bn in... More...
AsusTek Computer Incorported has announced its intention to split in order to maximize competitive performance and minimize potential conflicts of interest. As things currently stand, it's possible for a company that competes with the AsusTek... More...
Wi-Fi overseer the Wi-Fi Alliance (WFA) will in June begin testing pre-standard next-generation 802.11n wireless networking kit to make sure the products all work with each other, the organisation said today.The WFA announced earlier this... More...
Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007 in a recently published ranking by market researcher Millward Brown Optimor. Factoring in financial performance and consumer... More...
After its first delivery to Microsoft on Friday, Medis, a startup specializing in fuel cells, revealed the software giant's intentions to brand the products as its own and sell them as portable recharging stations for... More...
The Cingular brand name will be gone in a few days and will be replaced with the AT&T brand. Yeah, I hear the Apple fanboys' worried whimpers. What about the Apple iPhone? Jobs announced it... More...
Available this holiday season in the United States, Zune includes a 30GB digital media player, the Zune Marketplace music service and a foundation for an online community that will enable music fans to discover new... More...
While it is purely speculative, at the moment, word has been spreading that AMD may decide to drop the ATI brand name and label all products under the singular AMD label. Want to know what's... More...
Advanced Micro Devices is set to introduce a special brand-name for entertainment-oriented personal computers (PCs) running certain chips from the company as well as certain chipsets from the manufacturer's partners among core-logic designers. A separate... More...
At the second day of the Intel Developer Forum, Intel shed light on its new home entertainment strategies. In what is essentially the equivalent of a Centrino package for the digital home, Intel rolled... More...
Intel is preparing a marketing strategy that will brand desktop PCs with a similar label that made its Centrino notebook technology a household name, according to sources familiar with the company's plans. The new desktop... More...
The Inquirer got a few extra details about ATI's secret SLI programme. The Canadian based company chose Multi Rendering as the brand name for its marchitecture, to be introduced next year. We are unsure whether... More...
Sun is hoping to gain widespread public recognition like Intel, Microsoft, and Apple. As Sun Microsystems is searching for ways to make Java into a brand name. Competitors have benefited greatly from this... More...
Sun is hoping that a 30 minute TV show will help boost the recognition of Java. The name of the show is "Mobile Entertainment World", and it will be a 30 minute program that... More...
Google, the top Internet search engine which is expected by bankers to list its shares this year, has gained a fillip as it was named Global Brand of the Year by consultants Interbrand for the... More...
London - UK - 11th November 2003 - Microsoft Game Studios today announced that "Amped 2," the highly anticipated second installment in the popular snowboarding franchise exclusively for the Xbox®, has pulled some slick manoeuvres... More...
Microsoft Game Studios today announced that "RalliSport Challenge 2," the highly anticipated second installment in the internationally acclaimed "RalliSport Challenge" franchise, will be the first Xbox® racing title in the new XSN Sports brand. The... More...
In the latest Detonator FX 45.33 drivers that address flickering issues of the GeForce FX 5900-series there are identification strings for NVIDIA soon-to-be-released code-named NV38 GPU. Apparently, the official brand name for the part will... More...
Three major brand hard drive vendors – Seagate Technology, Maxtor and Hitachi Global Storage Technologies – have started recalling some of their 40GB and 80GB products sold in Taiwan due to similar defects identified in... More...
In 2003, the Intel Inside Program's label requirements will be extended to the system start up screen. Your Qualifying Licensee Products (QLP) must display the Intel Inside logo each time the user boots-up their system.... More...
VeriSign Inc. launched a new suite of brand management services Thursday to help companies protect their brands and trademarks online from cybersquatters and other digital foes. The Digital Brand Management Services offer... More...