Apple is rumored to be working on an iTunes-branded subscription music service, but it's also said to be developing a new web TV service, offering "bundles of programming" directly to its customers.
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Netflix is moving into the Cable TV scene with the introduction of their partnership with RCN, Grande Communications, and Atlantic Broadband to create their own cable channel.
New rumors about Intel's upcoming TV set top box and cable TV service have started to pop up and they suggest Intel has created an impressive product that could be a real threat to Microsoft's Xbox.
Intel is highly rumored to be developing its own TV set-top box combined with some kind of TV service as well, although it appears that there won't be a formal announcement at CES next week.
A new rumor claims that Google could be planning to sell off the division of Motorola that makes set top cable TV boxes as early as this fall, even as it launches its own Google Fiber service.
Google has applied to run a video service in Missouri and Kansas, hinting that the company is planning to launch a TV service in Kansas City, where it is also launching a 1Gpbs net service.