The iPhone maker has announced the construction of two additional data centers in Europe, both of which will rely on renewable energy and sustainable development.
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Microsoft has stated that they will be building new data centers in India to help create a local footprint in the second largest country by population in an effort to boost cloud adoption.
Microsoft and three partners have been awarded $5m to fund research into fuel cells that, it is hoped, will lead to more energy-efficient datacenters - and many more applications in the wider world.
Google has been constructing a huge four story building on a barge in the San Francisco Bay, but the company is keeping its contents a secret. However, the structure may end up never being used.
Microsoft will run a small data center based in Cheyenne, Wyoming from energy created from a biogas setup in a pilot project that will launch sometime in March 2013.
In a new blog post, Microsoft has defended its energy practices that it uses for its data centers and says it is working harder to make its centers more energy efficient.
A new report claims that Microsoft deliberately wasted "millions of watts of electricity" at a data center in Washington in order to avoid paying a $210,000 fine for overestimating its power use.
Data centers could be mankind's most wasteful invention since the Hummer. By running at full power 24/7, they're wasting more energy than you'll use in a lifetime, and that's just for idling.
Two Greenpeace demonstrators dressed as iPhones ended up getting arrested in front of Apple's Cupertino HQ after projecting anti-Apple messages and climbing into a 'pod' bearing the Apple logo.