FTC Clears Google's Acquisition of DoubleClick

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The U.S. Federal Trade Commission has cleared Google Incorporated of its planned acquisition of DoubleClick Incorporated. In April 2007, the search giant announced plans to acquire the provider of display ad serving technology and services...

Google buys DoubleClick so Yahoo buys Right Media

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Last October, Yahoo bought 20% of Right Media, which operates an online advertising exchange. Now the internet giant will pay about $680 million in cash and stock for the remainder. The acquisition will extend Yahoo's...

DoubleClick may have spurned offer from Microsoft

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John Battelle, chairman of Federated Media and renowned Google watcher, is claiming that not only was Microsoft interested in DoubleClick, but apparently the advertising giant shunned a better deal from Microsoft and decided to accept...

Google to buy Doubleclick for $3.1 Billion

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Search engine leader Google has announced it will buy top digital marketing services firm DoubleClick for $3.1 billion from private equity firm Hellman & Friedman, which bought DoubleClick for $1.1 billion in 2005. The deal,...

DoubleClick blacks out from Web attack

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DoubleClick has confirmed that an Internet attack crippled its online advertising service Tuesday and caused a widespread outage among its customers. The outage, first noticed at about 7 a.m. PDT, stemmed...

DoubleClick to settle privacy suits

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A federal court on Friday granted DoubleClick preliminary approval to settle all state and federal class-action lawsuits that charged it violated the privacy of Web surfers. The preliminary settlement, set to be...

DoubleClick discontinues Web tracking service

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Web advertising and marketing company DoubleClick Inc. at the end of last year dropped its Intelligent Targeting service, which tracked Web browsing habits with the intention of funneling targeted advertising reflecting a Web viewer's personal...

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