EA denies reports of NBA exclusivity bid

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Leading publisher Electronic Arts has denied that it sought an exclusive licensing deal with the NBA, following reports last month which indicated that the basketball association had turned down an approach from the firm. US...

NBA rejects EA exclusivity proposal - report

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America's National Basketball Association (NBA) has rejected an approach by publisher Electronic Arts over a possible exclusivity arrangement, according to gaming website IGN. EA and the NBA have yet to confirm or deny the report....

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