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Gator, er, Claria Files for IPO

Thanks HellBender for this. Claria, the controversial adware company formerly known as Gator, on Thursday filed for an initial public offering to raise $150 million to continue developing its "behavioral marketing platform." Claria... More...

Judge clamps down on Gator

A federal judge on Friday ordered software company Gator to temporarily stop displaying pop-up advertising over Web publishers' pages without their permission. The order was issued in a lawsuit filed against Gator... More...

Gator Wants to Spearhead Standards

Former Internet advertising bad boy Gator says it's interested in leading the charge for standards governing ad-supported software and pop-ups. Redwood City, Calif.-based Gator's proposed guidelines essentially extend common, self-regulatory online advertising... More...

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