Apple is positioning its new Watch as a special fashion accessory. The device showed up at Paris Fashion Week and next month it will be featured on the cover and in an editorial of Vogue China.
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Apple raised a few eyebrows by naming its wearable device the 'Apple Watch', but even its CEO has referred to it as the iWatch - a name that the company registered as a trademark in several countries.
After all of the rumors and speculation, Apple has announced its new wearable device. The Apple Watch starts at $349, and requires an iPhone to work, with availability from early next year.
Microsoft is said to be building a smartwatch-type device and if it looks anything like these concept images, it could well be a home run in terms of aesthetics and visual appeal.
Apple is destined to have a big week, not least because of the imminent arrival of the iPhone 6, but with the added addition of its own wearable device(s) in the form of the oft-rumoured iWatch.
From eye-watering iWatch pricing and queues for the iPhone 6 (already), to new Lumias, Xperias and Motos, and all sorts of low-cost treats, we look back at highlights from this week's news on Neowin.
The Wall Street Journal and The New York Times have both recently claimed that Apple will release two new iPhones and a smartwatch along with a host of new and innovative features for the devices.
Apple will be holding a media event next week where they are expected to announce the iPhone 6, and ahead of the event, lines are already forming at Apple flagship stores in New York.
Ahead of its expected unveiling on September 9, Apple is said to be considering charging as much as $400 for its new wearable device, although it will reportedly offer "lower priced versions" too.
Apple's iWatch is expected to be announced in September is said not to ship until 2015 which means that it will miss the crucial holiday shopping season.
A source is stating that Apple might release two versions of its upcoming 4.7-inch iPhone 6. The iPhone 6 will either utilize Corning's Gorilla Glass or Apple's Sapphire Crystal Display.
Apple has sent out invitations to an event scheduled for September 9, at which it is expected to launch its new larger iPhones and, perhaps, its new iWatch wearable device.
After months of rumors, it looks we will get our first look at what Apple's been working on for the past couple of years. Apple's iWatch is rumored to make its debut at an unannounced September event.
A Chinese website has posted images of the assembly parts and battery specifications of the upcoming iPhones, and has also revealed that the larger iPhone could be known as iPhone 6L.
A trusted industry source has revealed that Apple will be holding a media event to launch the iPhone 6 on September 9 but it is still unclear whether both the rumoured iPhones will make an appearance.
Jimmy Kimmel strikes again! This time he's showing off the new Apple "iWatch" to a select few, only to reveal that he is really giving displaying a Casio watch with an Apple sticker.
As more rumors surface around the highly awaited "iWatch," sources close to the company claim Apple is working with Swatch and others to release their line of smartwatches in various styles.
Apple has poached Tag Heuer VP of sales, Patrick Pruniaux, for its upcoming wearable. According to sources, the former VP left Tag Heuer on Friday. Apple has not commented on the acquisition.
The unconfirmed Apple iWatch will offer two different models; a "Sports" variant as well as a "Designer" model. They are reportedly being tested by athletes and celebrities such as Kobe Bryant.
As Apple continues to work on its rumored iWatch, sources claim that athletes like Kobe Bryant are being tapped to test out the upcoming device. The iWatch is slated for an October release.
The rumored Apple iWatch will be available in "multiple screen sizes", according to a report from The Wall Street Journal. which also claims that the new device will feature an array of ten sensors.
Apple has been rumored to be building an iWatch for many months and it looks like October may be when the device launches with a 2.5in screen, wireless charging and a few additional features.
A new report is claiming that a date has been set for Apple's iWatch launch: October. The report, from Re/Code, states that 3/5 million iWatches could be produced per month with a focus on fitness.
Apple's Worldwide Developer Conference starts on Monday, June 2nd with a keynote introducing new Apple products. The event is about software so we'll likely see new version of iOS and OS X.
Eddy Cue, SVP at Apple said publicly he believes the upcoming products are the best the company's had in 25 years. Some of these new products are expected to be unveiled next week at WWDC.
A new report is claiming that Apple will release an iWatch within 2014, beginning production in July. The device will feature a round display, similar to the Moto 360, and will sell at various prices.
With wearable technology fast becoming this decades smartphone, a concept video is doing the rounds showing a mashup between, what has been suggested as, an Apple device and a Rolex watch.
According to analyst Charlie Wolf, sales in Apple's retail stores have declined as customers await new product categories and products, such as the iPhone 6 in the summer and possible smart watch.
Reports from China have suggested that the Apple iWatch has entered the production stage and might be unveiled at WWDC 2014 in June or launched alongside the upcoming iPhone 6 in August/September.
Apple may be developing advanced sensors for wearable technology that can predict heart attacks, according to a new report. Could the iWatch's focus be on healthcare, above anything else?
Apple CEO Tim Cook is offering more hints in a new interview this week that his company will be releasing new products beyond its current lineup, adding "we're working on some really great stuff."
While we wait for Apple to release a much anticipated smartwatch, we are left to gawp at concepts. This one has received much attention, but is it really that realistic?
Apple CEO Tim Cook sent out a memo to company employees this morning that mostly looked back at Apple's accomplishments for 2013 but also hinted at "big plans for 2014".
According to a job posting, Motorola is looking to kickstart its "wearables" department. The company launched a wearable mp3/fitness device back in 2011 but that failed. Will they do better this time?
While many people expected the long-rumored iWatch to be revealed later this year, a new report claims that major engineering challenges have delayed the project towards a late 2014 launch.
Steve Wozniak took the stage at a conference in Mexico City and defended Apple saying that right now they are between product revolutions. He also hinted at a long rumored, upcoming, wearable iWatch.
A new rumor based on Apple's previous launch schedules is pinning the iPhone 5S launch on September the 20th. A new low-end iPhone model would follow suit just a few weeks later.
Citi's Glen Yeung, a well-respected analyst, has suggested Apple plan to launch an 'iWatch' in the second half of this year with suppliers reportedly ready to begin production immediately.
Speaking at D11 conference hosted by AllThingsD, Apple CEO Tim Cook has eluded strongly an upcoming iWatch, as well as expressing interest in wearable computing.
Steve Wozniak, Apple's co-founder has spoken recently at the Login technology conference in Lithuania, making bold claims about the future of the company, including new products.
Samsung mobile boss Lee Young Hee has confirmed the company is working on a smartwatch to compete with Apple's unannounced 'iWatch'. But can it compete with other wrist-worn offerings?
It's no secret Apple have a gadget in the works designed for our wrists, exerting a team of 100 staff led by Jony Ive to work full time on the project, as it has been reported in the past week.
A report by Bloomberg has outlined some reasons why Apple will jump into the smart watch market during 2013, which will put Apple ahead of Google in the lucrative wearables market.
A report from Bloomberg says that Apple's rumoured "iWatch" could already be in development, by a team of as many as 100 of the Cupertino employees ahead of a 2013 launch.
We have heard the rumors before but the rumor appears to be picking up steam as both the New York Times and Wall Street Journal are claiming an iWatch is being built that will be based on iOS.