Neowin®

"Gone are the days when a BlackBerry OS, Symbian, or Windows Mobile could make a significant impact. It is clear that there will only be two smartphone ecosystems moving forward - iOS and Android."

The latest data from Kantar Worldpanel ComTech shows considerable smartphone sales market share gains for iOS in several parts of the world, as Android share rose to around 90% in certain markets.

Android saw some big gains during the three months ending in July 2016, including 90% share in one European market. iOS sales share rose in key markets too - but Windows phone sales fell again.

The latest figures reveal Apple's low-cost 5c has flopped in the UK, being outsold three-to-one by the 5s. The poor sales are a contributing factor to their decision to halve production of the device.