Walls Without Windows

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Microsoft is about to unleash its $300 million Vista marketing campaign. Can negative perceptions be changed? That's an answer that can only come from seeing the campaign. Marketing isn't just enough. Microsoft has to do...

Google aims Online Marketing Challenge at Students

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Students from anywhere in the world can sign up for the Google Online Marketing Challenge, a hands-on competition which will give undergraduate and post-graduate students direct experience with online advertising and marketing. Student groups will...

PS3 Banks Big On Christmas Marketing

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There's little over four weeks until Christmas and if any of the three platform holders has realised there's money to be made, it's Sony. Guardian Unlimited has revealed details of the Japanese outfit's holiday campaign,...

Yahoo Marketing Exec Quits

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Yahoo Inc.'s chief marketing officer, Cammie Dunaway, is leaving the company in two weeks, joining a management exodus that has unfolded as the Internet icon struggles to snap out of a financial funk. The Sunnyvale-based...

Windows Vista Marketing Shaping Up

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Although we are still months away from the initial release of Windows Vista, Microsoft is hard at work planning to hype up their next-generation OS. Bill Gates has reportedly told the Vista marketing team that...

Marketing Mishaps

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Thanks to Tweaktown for their email alert to a new article (or should I say Rant?) on Marketting Mishaps, follow the link below for the full article."It's baffling to consider how third-party board vendors stay...

Microsoft Hires an Outsider to Run Longhorn Marketing

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Microsoft announced late Monday that it has named former AT&T Wireless and E*Trade executive Michael Sievert as corporate vice president for Windows product management. Sievert is replacing 17-year Microsoft veteran Tom Button, the current vice...

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