Microsoft is continuing its advertising push for its numerous products and services with a new commercial for SkyDrive and Office 365 featuring Aubrey Plaza of "Parks and Recreation." More...
Despite previously saying it would wind down the Scroogled marketing campaign against Google, Microsoft apparently has no plans on abandoning the campaign anytime soon. More...
Following the launch of the Lumia 720 and 520, Andy Weir interviews Nokia's man in charge of promoting these devices globally, discussing marketing, carrier exclusivity, giant screens... and Snake. More...
Tomorrow, I'll be interviewing Nokia's global head of smartphone marketing, Vesa Jutila, the man who's responsible for promoting Lumias around the world. What would you like me to ask him? More...
In a new viral marketing video, Microsoft Portugal is touting the fact that Windows 8 is easy to use by showing a child teaching consumers at a store how to operate the new Windows interface. More...
To promote its new mobile operating system, Microsoft is launching an outdoor ad campaign in the UK today that will allow people to design personalized start screens on outdoor ads. More...
Microsoft has released a new YouTube video focusing on the hate its browser, Internet Explorer, gets from individuals across the Internet as part of a marketing campaign for the browser. More...
A new report claims Microsoft will be spending nearly $2 billion on its marketing campaign alone for the upcoming launch of Windows 8. More...
Microsoft is going all in with both Windows 8 and its marketing campaign that will spread across all media. The software giant says it wants 1.6 billion impressions for their ads in the next 6 months. More...
Nokia's VP of Product Makerting has confirmed to Reuters that he is departing the company. Investor disappointment with the recent Lumia announcement event could be behind the move. More...
The whispers have been getting louder and louder and with additional sources chiming in, Windows Phone 8 for September is a go and a new marketing campaign will come with it too. More...
Just when we thought we had Microsoft's new marketing strategy figured out, it turns out that not only is Metro not going to be called Metro, but their new 'logo' isn't really a logo at all. More...
Apple rejected an iBook from its store, due to the book guiding readers in how to market their own novels. The book made reference to Amazon, and was rejected over mentioning a competing company. More...
Microsoft has confirmed it has laid off a number of its team members in its advertising and marketing divisions, although it is not clear how many people have been affected. More...
New rumors claim that Microsoft plans to start a series of layoffs that will affect its marketing division that could result in hundreds of people losing their jobs. More...
A new rumor claims that Microsoft is looking to restructure its marketing division which may ultimately result in layoffs for hundreds of the company's employees. More...
Samsung has been accused of stealing ideas from Apple and now the company has stolen the actress from an iPhone 4S commercial to star in their own tablet advertisement. More...
Have you heard of the Dell Streak? In order to drum up excitement for the product, a sales manager at Dell decided to coordinate an internal promotional event at their Round Rock, TX office. Unfortunately... More...
Microsoft knows what it takes to make a product stick in the marketplace. After breaking into the console market with its Xbox after many said that it would fail, Microsoft is about to try and... More...
Old Spice has taken the viral marketing world by storm. For a fragrance and deodorant brand with the world ‘old’ in it, it seems rather ironic that they would be innovators of digital marketing and... More...
Microsoft brought its Hotmail "The New Busy" marketing campaign to Londoners in the UK today. Hotmail singers, dancers, hula hoopers and knitters (don't ask) took over Golden Square in the heart of London. Hotmail's "The New... More...
After a long and successful run of advertising the Mac and Justin Long, the "I'm a Mac", Apple marketing series has been discontinued, according to Mac Rumors. The long-running campaign featured various conversations between a... More...
Microsoft quietly released Songsmith at CES. With all the Windows 7 madness here at Neowin we missed this one. Songsmith generates musical accompaniment to match a singer's voice. Just choose a musical style, sing into... More...
Microsoft is about to unleash its $300 million Vista marketing campaign. Can negative perceptions be changed? That's an answer that can only come from seeing the campaign. Marketing isn't just enough. Microsoft has to do... More...
Students from anywhere in the world can sign up for the Google Online Marketing Challenge, a hands-on competition which will give undergraduate and post-graduate students direct experience with online advertising and marketing. Student groups will... More...
There's little over four weeks until Christmas and if any of the three platform holders has realised there's money to be made, it's Sony. Guardian Unlimited has revealed details of the Japanese outfit's holiday campaign,... More...
Yahoo Inc.'s chief marketing officer, Cammie Dunaway, is leaving the company in two weeks, joining a management exodus that has unfolded as the Internet icon struggles to snap out of a financial funk. The Sunnyvale-based... More...
The Mozilla Corporation is preparing a number of changes to the marketing of the open source Firefox browser in a bid to further grow market share. "To date, Mozilla has done a reasonably good job... More...
Microsoft has put on-line a new viral marketing campaign related to Games for Windows. Once you get past the coded entrance door there is lots to explore and figure out. My guess is that Microsoft... More...
Intel's online marketing pact with Google will expand opportunities for system builders and resellers, channel partners say. The deal with the search giant, which was formally announced Wednesday at Intel's European Solutions Summit in Paris,... More...
Prior to the availability of Vista, Microsoft launched a marketing campaign that allowed PC makers to place a sticker on computers alerting potential buyers that they could upgrade to Vista when it became available. According... More...
Intel has re-engineered its Intel Inside program and, as part of that effort, has executed a deal with Google to modernize its channel marketing. According to company documents viewed by CRN, the Intel Inside 2007... More...
If your reaction to all of the hype swirling around the launch of Windows Vista this week is less "Wow!" and more "Whoa! Enough already!" then 2007 could be a long year. Microsoft plans to... More...
In the last 48 hours, viewers of the Internet Explorer Development Blog have been treated to a mysterious image on the right side of the page. Deliberately worded for maximum appeal, the text reads... More...
Buoyed by improving multi-year license renewals, Microsoft will invest $900 million in sales and marketing to drive Vista, Office 2007 and Xbox 360 deals during the 2007 fiscal year, executives said Thursday. In a... More...
Although we are still months away from the initial release of Windows Vista, Microsoft is hard at work planning to hype up their next-generation OS. Bill Gates has reportedly told the Vista marketing team that... More...
Thanks to Tweaktown for their email alert to a new article (or should I say Rant?) on Marketting Mishaps, follow the link below for the full article."It's baffling to consider how third-party board vendors stay... More...
Microsoft announced late Monday that it has named former AT&T Wireless and E*Trade executive Michael Sievert as corporate vice president for Windows product management. Sievert is replacing 17-year Microsoft veteran Tom Button, the current vice... More...
After an absence of a decade, Philips Electronics is making personal computers again, the company said yesterday. The Netherlands-based electronics conglomerate, which abandoned the PC business in the early 1990s after suffering big losses, quietly... More...
Coca-Cola said on Wednesday it has teamed up with online music company Musicmatch Inc. to promote its Sprite brand, marking the latest alliance between a major beverage maker and an online music service. Specific details... More...
Just weeks after launching Office 2003, VP Joe Eschbach is moving on to 'pursue other interests.' Veteran Chris Capossela is moving into his spot. A high-profile member of Microsoft's information-worker business unit... More...
New Agreement Will Further Integrate Leading Online Destinations MSN® and eBay today announced plans to expand their relationship and further integrate the consumer services offered by the two companies. The new... More...
Thanks xStainDx After two years of being "a card company" and "a chip company" at the same time, ATI Technologies reportedly decided to totally withdraw itself from graphics cards business and concentrate... More...
Two thumb rules in avoiding spam (in your Hotmail inbox) are: 1. Do not open suspicious mails. 2. Do not unsubscribe. Opening (eg. included images, hence loading them from tracking servers)... More...
Marketers and advertisers do not understand the potential of the internet, says Yahoo, which has launched an online marketing solutions centre resource to educate them. The site includes information on research tools, targeted... More...
A report on the Indie - motto: "targeted industry news as it breaks" - said that Nintendo, a contendo in the console business, will splash out €100 million (~$87 million) on the launch of the... More...