Pepsi and Amazon promote Free Non-DRM Music

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First Amazon MP3 became the first (and currently only) retailer to offer customers DRM-free MP3s from all four major music labels, and now Amazon.com is launching, with the help of PepsiCo Incorporated, a campaign to...

Apple & Pepsi at it again?

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According to Adweek.com Apple & Pepsi may be planning a new iTunes co-promotion next year. Last fall, Pepsi and Apple announced that they'll be giving away 100 million free iTunes song downloads. Due...

Pepsi Super Bowl promo airs before caps available

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Pepsi-Cola's attention-getting Super Bowl ad campaign offering free music downloads from Apple's iTunes Music Store hasn't paid off in a big digital sales spike — yet. Bottles with the winning promotions took longer to get...

First Winning iTunes Pepsi Bottle

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Apple and Pepsi announced in October that they would be giving away 100 million songs. The giveaway will officially launch on Feb 1st with a Superbowl Ad. The first specially-marked bottles are already...

Pepsi ads wink at music downloading

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A new sort of Pepsi Generation will get air time on the Super Bowl: music downloaders. Some 20 teens sued by the Recording Industry Association of America, which accuses them of unauthorized downloads, will appear...

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