Apple's chief executive has long been assumed to be gay, but today Tim Cook publicly came out, saying that he is "proud to be gay", and that he hopes his decision to speak up will help others.
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Apple has still not officially shared details about the battery life of its new Watch, but the company's CEO, Tim Cook, admitted this week that users "will end up charging it daily".
Apple CEO Tim Cook took time out to meet the workers on the assembly lines of the iPhone 6 and other devices during his stay in China, ahead of a planned expansion of the workforce at that plant.
In a 17 minute interview with Bloomberg, former Microsoft CEO Bill Gates gives his opinions on Bitcoin, mobile payments, Tim Cook, and that improving Office needs to be one of Nadella's top focuses.
While we see Tim Cook on stage at every Apple event, it is rare to see him in private interviews. Cook sat down with Charlie Rose giving him a 54 minute interview talking about all things Apple.
Apple raised a few eyebrows by naming its wearable device the 'Apple Watch', but even its CEO has referred to it as the iWatch - a name that the company registered as a trademark in several countries.
A recent tweet by Apple's CEO, Tim Cook, shows that in order to build a Mac Pro, Windows is needed to help assemble Apple's top end Macintosh that the company builds in the United States.
An Apple fan has paid $300,000 to dine with CEO Tim Cook. The online auction ended just recently, where a one hour experience will grant the winner a chance to speak to the head boss himself.
The Wall Street Journal is reporting that Dr. Dre and Jimmy Iovine will take on senior roles at Apple following the $3.2 billion acquisition, which was first reported earlier this week.
Apple CEO Tim Cook defended the company's iPad sales progress in a conference call today, despite its lower numbers, but also claims Microsoft should have released Office for iPad sooner.
Apple CEO Tim Cook and Microsoft CEO Satya Nadella took to Twitter today to offer congratuations over today's launch of Office for the iPad family of tablets.
Apple CEO Tim Cook is offering more hints in a new interview this week that his company will be releasing new products beyond its current lineup, adding "we're working on some really great stuff."
Apple CEO Tim Cook sent out a memo to company employees this morning that mostly looked back at Apple's accomplishments for 2013 but also hinted at "big plans for 2014".
Annoyed with iOS 7, and demanding removal of its install files from his device, a man has filed a claim against Apple CEO Tim Cook, accusing the company of "corporate thuggery" towards its customers.
It looks like Apple's CEO is willing to get a bit more social. On the launch day of the iPhone 5c and 5s, Tim Cook decided to join Twitter and has already sent out his first tweet.
Apple's CEO, Tim Cook, said today that he doesn't believe that the high-end of the smartphone market is actually saturated. But he also hinted the company is addressing its absence from the low-end.
Images have appeared on Twitter that purport to show iOS 7. The next major iteration of Apple's mobile OS is set to be introduced tomorrow, and these images are in line with rumours we've heard.
Apple have released a 16GB version of their wildly popular music player, the iPod Touch. The new device remains reasonably similar, but with notable omissions of the rear camera and "loop" hook.
Apple CEO Tim Cook faced Android's exponential rise head on, speaking at the D11 conference yesterday. He did, however, cite some impressive statistics that put a different slant on the case.
Speaking at D11 conference hosted by AllThingsD, Apple CEO Tim Cook has eluded strongly an upcoming iWatch, as well as expressing interest in wearable computing.
Speaking at D11, Tim Cook has hinted that Apple will be opening their APIs up to developers, which could mean that users can change the default apps in iOS, something that has been lacking.
Speaking at D11, the anual conference hosted by AllThingsD, Tim Cook has said that Apple has "no religious issue" with developing Android apps, and users can expect Apple to expand over the next year.
A charity auction involving Apple's CEO has ended with a winning bid of over $600,000. The winner will receive a one hour coffee break with one of the most influential people in tech, Tim Cook.
Bidding to meet Apple CEO Tim Cook for a coffee has reached $175,000. For this you'll get between 30 mins and an hour with Cook, with all proceeds going directly to charity, but would you pay that?
Apple CEO Tim Cook claimed during his regular quarterly conference call with analysts the company has " a lot more surprises in the works" that will be announced and launched this fall and into 2014.
Chinese state media have returned to their previous position in favour of Apple, praising Tim Cook for apologising over allegations of unfair treatment towards Chinese customers.
The district attorney of San Francisco recently said that an hour-long conversation with an Apple representative revealed that the next two iPhone products were designed under Steve Jobs.
Apple CEO Tim Cook has issued yet another public apology, this time to the company's Chinese customers, stating it will improve communication on its warranties and improve training for service staff.
Bob Herbold, a former chief operating officer at Microsoft, is claiming Apple lacks the vision it once had with Steve Jobs no longer at the helm. Tim Cook, Herbold implies, is just an "administrator."
A report by Bloomberg has outlined some reasons why Apple will jump into the smart watch market during 2013, which will put Apple ahead of Google in the lucrative wearables market.
Apple held its annual shareholders meeting today and while Apple CEO Tim Cook was silent about the company's future products, he did tell shareholders that it has "some great stuff coming."
Developers received a handout of $8 billion, up from $6.5 billion three months ago which netted Apple around $3.5 billion in revenue and continues to show that iOS is a profitable platform for devs.
Apple CEO Tim Cook thinks there is "the mother of all opportunities here" for its iPad tablet to take market share away from the larger Windows PC market in his remarks to financial analysts.
Apple CEO Tim Cook gives a pretty strong hint that the company is indeed working on a new television-related product in an interview, saying that TV is "an area of intense interest" for Apple.
While iPad sales failed to meet estimates, Apple's CEO nonetheless made fun of Surface, likening it to a "car that flies and floats", despite admitting that he hasn't yet tried Microsoft's new tablet.
One year after the passing of Apple's ex-CEO, Steve Jobs, the Apple team has posted a tribute video on their main page honoring him. You can watch the whole thing after the break.
In celebration of Apple's huge victory over Samsung, Apple CEO Tim Cook has released a statement to employees regarding Samsung's 'flagrant copying' of Apple, and proclaiming that 'values have won.'
A new report claims that Samsung CEO Kwon Oh Hyun will chat on the phone later today with Apple CEO Tim Cook in the hopes that the two companies can resolve their current legal fight.
Apple CEO Tim Cook slammed Microsoft's plans again for supporting a hybrid laptop-tablet model for Windows 8, saying that merging the two systems makes one that isn't as good as it could be.
Tim Cook, the CEO of Apple, is scheduled to meet with Samsung's CEO Gee-Sung Choi in San Fransisco on May 21st and May 22nd in an attempt to settle the companies' many patent lawsuits.
It turns out that Tim Cook didn't actually visit Valve headquarters last week, but the rumor was so convincing that Valve co-founder and director Gabe Newell actually thought it was true.
An unconfirmed report claims that Apple CEO Tim Cook made a visit to Valve's offices in Bellevue, Washington this week, generating lots of speculation about a possible Apple-Valve team up.
Apple CEO Tim Cook today talked about how the iPhone helped sell Macs, and how he thinks the tablet will overthrow the PC. "It's just a matter of time" before it becomes larger than the PC market.
CEO Tim Cook today took the stage at Goldman Sachs in a rare public setting, talking about Apple. Cook said "We think that the use of underage labor is abhorrent. Noone in our industry is doing more."
Apple hoped to wow the world with the announcement of its new iPhone - but while the world is certainly talking about the 4S, not everyone is saying nice things, as a Twitter analysis shows.
With just one day to go before Apple's iPhone press conference we go over what we know and what's been speculated about what the company will reveal at its iPhone press conference,
The Wall Street Journal's AllThingsD.com site reports that Apple has set October 4 as the date for its iPhone 5 press conference which will see new CEO Tim Cook introduce the new smartphone.
There has been some great news for Apple's new CEO Tim Cook, in the form of news that Apple stock is sitting at an all-time high of $410 per share. This is despite the company losing Steve Jobs as CEO
Apple's new CEO Tim Cook will be getting a nice little bonus if he sticks around at the company as its board of directors has voted to give up to 1 million shares in the company.
Tim Cook, the newly appointed CEO of Apple, has sent out his first email reassuring Apple employees. While he has big shoes to fill, he has been training under Steve Jobs' for 13 years.