TalkTalk says it's "revolutionising mobile" with its 30-day rolling plan, offering unlimited everything for just £12 a month - but things become a bit more complicated when you read the small print.
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Following a trend started by Verizon, a recently leaked memo suggests that T-Mobile will begin to throttle some unlimited data users that constantly misuse their network.
UK operators Vodafone, O2 and EE have all ruled out the possibility of offering unlimited data plans on 4G, calling them "unsustainable" - but Three remains committed to 'all-you-can-eat' data on 4G.
US Cellular, the nation's fifth biggest wireless carrier, is offering a $40 a month unlimited date plan for its 4G LTE smartphones, but the offer will only last until January 31st.
T-Mobile has announced that, starting on September 5th, it will offer its customers its new Unlimited Nationwide 4G Data plan, with unlimited data, voice and texting features.
After eliminating its unlimited data plan for new customers in 2011, Verizon Wireless will now force existing "grandfathered" unlimited users to drop the plan later this summer.
In a business conference this week, AT&T CEO Randall Stephenson says his "only regret" in running the company was giving his customers the option to have unlimited data for one monthly price.
Sprint plans to stick with its unlimited data plan for its smartphone line up with CEO Dan Hesse saying that that will also extend to the next version of Apple's iPhone when it comes out.
AT&T has offered more clarity on its policies of throttling its data speeds for some of its customers that are still on the wireless provider's "unlimited" data plan.
A man was awarded $850 on Friday after he filed a claim against AT&T in small claims court. The man claimed it was not fair AT&T throttled his iPhone data when he had an unlimited data plan.