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It began as a slightly exciting 'fake protest' outside an Apple Store. It's ended up as a dull monologue loaded with buzz-phrases about modern business, and some irrelevance about 'being bold'.
While Samsung denied involvement in a "Wake Up" protest outside an Apple Store in Sydney, Australia a few days ago, the real culprit of the marketing stunt may be their mutual rival - RIM.
Samsung has denied launching a marketing campaign against Apple in Australia, which raises the question of who did launch this "Wake Up" campaign or if Samsung is keeping its involvement a secret.
Not content with mocking Apple customers as sheep, Samsung has taken the fight to its rival's doorstep, staging a mock protest outside an Apple Store, calling on its customers to "wake up".