Tango update to be branded ‘Windows Phone 7.5 Refresh'

Last month’s Mobile World Congress saw the release of the first handsets featuring Windows Phone ‘Tango’, a new version of the operating system optimised for low-end handsets with modest spec sheets. Last week, we reported on some of the OS limitations that Tango would present on those devices (specifically, handsets with 256MB of RAM), and in the same article, we also covered some of the new features that Microsoft plans to bring to existing mid-range and higher-end phones, currently running Windows Phone 7.5 (also known by its development codename ‘Mango’).

Until now, references to Tango have, perhaps a little clumsily, encompassed both the new OS variant optimised for entry-level devices, and the planned update for Mango handsets.

Today, Stefania Duico, a Windows Phone executive with Microsoft Italy, spoke with windowsphoneitaly.com, and revealed that the official name of the next OS release will be ‘Windows Phone 7.5 Refresh’. But it’s currently unclear if this name refers exclusively to the update for existing handsets, or if it will also apply to the OS version for handsets with under 256MB of RAM.

What do you think of the new name? Do you think it makes more for the ‘Refresh’ nomenclature to apply solely to the update, or is it appropriate for Microsoft to also use the same branding for the feature-limited OS variant for low-end devices? Let us know your thoughts below.

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27 Comments

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It should be called either 'Windows Phone 7.5 OSR2' or 'Windows Phone with Internet Explorer' or Windows Phone 7.5 for Workgroups. Seriously just call it Windows Phone 7.51

i'm not to fussy about the name. It seems appropriate anyway. And sometimes version numbers don't appropriately convey what the update does.

maybe they should follow google and name it something like banana loaf, just take it for what it is, an upgrade for existing mango devices and an os for cheaper devices, why complain about nothing.

'Refresh' to me is like reboot, start again because it was not quite right last time. This is what they did with Win Mobile.

Ultimately it does not matter because the Mom and Dad buyers of Win Phone dont care what the OS is called and mostly wont know what version they are running anyway.

oh become more exotic call it p*nis, just joking. what ever name it is called at least i will get the update, upgrade or refresh. m$ should follow suit with apple and start naming their stuff after dogs.

I hope it doesn't slowly morph into the classic Microsoft nomenclature:
Windows Live Phone 7.5 Essentials Professional Refresh Edition Service Pack 5 with Updates

wolftail said,
I hope it doesn't slowly morph into the classic Microsoft nomenclature:
Windows Live Phone 7.5 Essentials Professional Refresh Edition Service Pack 5 with Updates

no that would be Windows Live Phone 7.5 R2

always hated the R2 branding, we couldn't just use another name?...

wolftail said,
I hope it doesn't slowly morph into the classic Microsoft nomenclature:
Windows Live Phone 7.5 Essentials Professional Refresh Edition Service Pack 5 with Updates

Nah, it won't be, they're keeping it 7.5 even though the internal OS version number will probably go from 7.10.8107 to 7.11.xxxx.

neufuse said,
always hated the R2 branding, we couldn't just use another name?...

You hating something, what else is new?

neufuse said,

no that would be Windows Live Phone 7.5 R2

always hated the R2 branding, we couldn't just use another name?...

The use of R2 is to make corporate CAL licensing easier. Licences for Windows server 2008 are valid on 2k8 r2 same for SQL Server 2k8

neufuse said,

no that would be Windows Live Phone 7.5 R2

always hated the R2 branding, we couldn't just use another name?...

The use of R2 is to make corporate CAL licensing easier. Licences for Windows server 2008 are valid on 2k8 r2 same for SQL Server 2k8

Zerosignull said,

The use of R2 is to make corporate CAL licensing easier. Licences for Windows server 2008 are valid on 2k8 r2 same for SQL Server 2k8

No, the use of the R2 nomenclature is to increase corporate adoption by making the release seem less like a major release. It is Microsoft's attempt to overcome the "SP1" phobia in the corporate world.

Frazell Thomas said,
No, the use of the R2 nomenclature is to increase corporate adoption by making the release seem less like a major release. It is Microsoft's attempt to overcome the "SP1" phobia in the corporate world.

It can be seen the other way, though: Microsoft named the server version of Win7 "Windows Server 2008 R2" because IT guys know it's close to 2008 anyway, and they don't care about names or about Vista's bad reputation. A consumer "Vista R2" release would have been a disaster.

TheDisneyMagic said,
I would just call it 7.6 and use that across the board.

It's not a big enough update to do a x.1 bump, It's basically a small x.x1 jump, that's why the SDK is 7.11 now compared to 7.1 for Mango).

GP007 said,

It's not a big enough update to do a x.1 bump, It's basically a small x.x1 jump, that's why the SDK is 7.11 now compared to 7.1 for Mango).

Microsoft screwed the SDK naming when they released Mango. There seriously was no reason to not sync the SDk version and the OS version.

Frazell Thomas said,

Microsoft screwed the SDK naming when they released Mango. There seriously was no reason to not sync the SDk version and the OS version.


Agreed. And if NoDo was 7.1 then Tango should see a similar bump in version number as well... This naming is confusing and will make it harder for customers to discern if they have the current version or not.

TheDisneyMagic said,
I would just call it 7.6 and use that across the board.

true .. but when you add no real new functionality to the phones people already have they dont want people to be upset at getting nothing

Lachlan said,

true .. but when you add no real new functionality to the phones people already have they dont want people to be upset at getting nothing

They added video messaging and a few other things everyone will get. So I won't call it nothing.