Teens say: “Apple is dead, long live Microsoft and Samsung.”

Teenagers are a finicky lot. As any parent can tell you, teens generally like the opposite of whatever their parents find “cool.” Apple continues to win market share with iPhones, iPads, and Macs when it comes to Gen X and the Millennials, but what about their children?

Last week, Forbes reported that the younger crowd’s opinion of Apple is quickly dropping. Where the iPhone was once the most coveted device around, kids are now becoming far more interested in the Samsung Galaxy S3 and Note 2. Even the mighty iPad is starting to fall to Microsoft’s Surface. According to market researchers, in 2011, Samsung’s smartphones weren’t coveted much at all. Today? 22% of teens want them, a big drop in Apple’s appeal.

While we weren’t surprised to hear about Samsung’s success, given their great sales numbers recently, we were shocked to hear that teens are in favor of the latest Microsoft Surface tablet. Although we really liked the tablet, sales haven’t exactly been rocking the world. That said, this is good news for Redmond and it will be interesting to see if they can leverage the popularity to sell more of the Surface RT and the Surface Pro when it’s released.

Time will tell whether Apple can change their image and become the “cool” company again, or if their constant barrage of lawsuits and minimal innovations will convince customers to move elsewhere.

Source: Forbes

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actually now i see it i saw a Nokia Lumia 822 today and a windows 8 laptop in school (out of a grand total of 1 laptops in middle school most people use iPads or Androids)

This is just like Global Warming... things change and shift... Teens have the attention span of a puppy at best. Lets face it some of the best TV shows on TV are using Win 8 Tablets and devices.. its amazing promotion. Mind you Apple in their mindset want royalties and how many shows have Macs with a circle instead of the Apple logo..

Despite that iOS "just works" I think a good UI makeover of it has to happen soon.
Given the interactive tiles on Windows 8/Windows Phone 8, widgets and customizations to icons/tiles in Android and iOS still only have no customization and just ordering of apps.

Yes, maybe with some jailbraking of iOS (haven't done it myself) it might somewhat look and getting up to the -newly- standards of WP8/Android.

I'm not only noticing this with teens. I've been working in the tech sector for about 15 years and i see many colleagues/customers switching to android or MS devices. Only 2 people i know went for an iphone 5 mainly because they have their music collection in iTunes.

Sjokkel said,
I'm not only noticing this with teens. I've been working in the tech sector for about 15 years and i see many colleagues/customers switching to android or MS devices. Only 2 people i know went for an iphone 5 mainly because they have their music collection in iTunes.

It's the complete opposite for me. I know a handful of Android users... ONE Windows Phone user, and the rest have all gone to iPhone 5.

As soon as Teens see grandma busting out a text on thier idevice (I have see this A LOT currently - I work in retail) they will want to switch.

Who wants to use the same gear as granny?

Kids are not the ones buying the phones anyway. If your parents like apple youll get an iphone. I personally like android devices and I would purchase android devices for my family as well. Pretty simple.

My oldest niece and nephew are both saving up their hard earned money to buy MacBooks. According to them tablets are so yesterday and for kids, and you can do so much more with laptops.

This article is quite questionable. There is no data supporting this rather than opinion. The smartphone market and tablet market is just reaching the lower market spectrum, so while there is larger demand the revenue is still not coming to Microsoft and Samsung like it does to Apple.

The whole POINT of the article was that teens don't see Apple as "cool" anymore, and has nothing to do with actual sales... yet. It does show that Apple might be in trouble going forward though. 20 years ago, MS was dominant but the younger crowd started liking Apple better. If that trend is reversing and teens see Apple like they did MS years ago, you'll see a flipflop in another 5-10 years.

Fezmid said,
The whole POINT of the article was that teens don't see Apple as "cool" anymore

What's the basis behind that particular claim though? I couldn't find any data backing up Tina Wells' remarks. Despite the Forbes article having BS like "more importantly is the fact that it was unthinkable a mere 12 months ago that any teen would prefer any phone to an iPhone" and incorrectly indicating that the Smarty Pants' Young Love survey shows reduced popularity of Apple, the surveys (including the latter) mentioned in the Forbes article actually show that Apple/iPad/iPhone are increasing in popularity with kids/teens. (See my comment above for more info.)

From the article itself: "And while 67% of affluent teens still say they intend to purchase an iPhone as their next upgrade, reports Piper Jaffray, Samsung pulls in second with a strong 22%." ... 67% of teens wanting to purchase an iPhone as their next smartphone doesn't quite say "Apple is dead" to me. And as far as I could see, the article didn't even mention tablets ... where the percentage is probably still strongly dominated by Apple in every age segment.

good thing teens are not 90% of apples market so this makes no sense at all

wonder how much google had to pay for forbes for that

what a joke because the apples money shows that is wrong over and over

Notice how this story is from Forbes, when Forbes published something that showed windows 8 as a failure the usual zealots were all over it attacking Forbes credibility, but when Forbes shows a positive light on microsoft and a negativity against apple then it's ok and credibility is not in question.

SHaGGGz said,
Teens saying long live ms? Laughable, transparently ms-fellating garbage.

Right because teens really hate Xbox, Halo, and Gears of War for example. We're not talking about Excel here, we're talking about a bright colorful tablet optimized for playing Angry Birds and sending Facebook messages to friends.

... their constant barrage of lawsuits and minimal innovations will convince customers to move elsewhere.

Don't forget overly expensive.

sinis said,
don't think so, iPhone and iPads , especially iPad mini sells like crazy here.

Survey isn't measuring sales, it is measuring brand and product desire in a specific demographic. The Microsoft Surface campaign targets young people with graffiti ads, a GLEE type spot and commercials on CW, MTV and other teen oriented programs. I wouldn't be surprised if teens awareness of Surface is much higher than old people's awareness. In other words a lot of people don't even realize yet that not only is Apple not cool anymore, but that there is even an alternative.

I am unable to understand how they reached their conclusion because when I look at the survey from Piper Jaffray, more teens own an iPhone than before and teens are almost 3x more likely to buy an iPhone as their next phone than an Android device. Out of those teens that own tablets, 72% are iPads, and out of those teens that don't own a tablet, 74% want an iPad. The other survey that they mentioned, Smarty Pants Young Love, shows that Apple, iPad and iPhone have actually been going up in popularity rankings for the past 3 years at least. Furthermore, neither Samsung's Galaxy nor Microsoft's Surface brands are in the top 100.

Alternatively, I could ignore these latter numbers, as well as general sales figures, and believe teens are telling Tina Wells that "Apple is done" and it's now "all about Surface tablets/laptops". Perhaps someone can find me the data upon which she has made her conclusions. Until then though, I call BS.

Sources:
http://allthingsd.com/20121010...ng-teens-with-rich-parents/
http://articles.latimes.com/20...-fi-tn-teen-iphone-20121010
http://asksmartypants.com/pdf/..._Love_2012_Top_100_Kids.pdf


Edit: Not sure how this got posted twice. Mods - feel free to delete the other one.

I have another theory it maybe way off, but its just something ive noticed amongst a few close friends and family.
Like my sister who is a non tech type, she got an iphone and yes got the 4,4s and so forth, but now as she has learnt a bit about tech she actually starting to hate the iphone.
I showed her the ability to do custom roms with android, and how google play store is just as good if not better than apple.
So yeh my theory is that when people become more aware of tech (im talking about your average non tech type) they start to realise the limitations of the iphone.

Now im not saying only non tech types get the iphone, that's obviously not the case, Im saying once a person starts to grasp the limitations of the iphone as their tech knowledge goes up they realise its just another phone and not as brilliant as they originally thought.

Alot of the "apple haters" on this board will now be shifting their "cool" hate to someone else now just to be different. Any one wondering who they are? lol

I see more and more people buying Android phones especially people who went from Iphone 4s to Android as they thought the Iphone 5 wasn't much different. But who cares really, just buy what you want and be happy.

Apple can't ride of the iOS wave forever. The Mac base is dedicated to the platform, but isn't exactly growing fast. Unless they come up with something new they're not going to be in a great position in a few years.

virtorio said,
Apple can't ride of the iOS wave forever. The Mac base is dedicated to the platform, but isn't exactly growing fast. Unless they come up with something new they're not going to be in a great position in a few years.

iOS is growing stale. It looks and feels the same since it's launch.

It's not 73 and sunny anymore...

The funny thing is, I'm still considered a teenager until my birthday in 2 months but even I wouldn't say something that silly. A lot of people, regardless of age will say stupid things like this. Apple is not dead, but yes they do need to act fast to stay at the top with all the other innovative companies.

So when teens buy iPhones and iPads, they are making a good choice. When there is an article saying teens are turning way from those devices, they don't know any better.

nik louch said,
The same demographic that made Justin Bieber his millions? Yeah, let's take advice from these guys!

Possibly the only sensible thing in this thread so far!

nik louch said,
The same demographic that made Justin Bieber his millions? Yeah, let's take advice from these guys!

Umm, yeah... you said it yourself: They made Justin Bieber millions. Seems to me companies would be wanting to cater to that same market.

I am unable to understand how they reached their conclusion because when I look at the survey from Piper Jaffray, more teens own an iPhone than before and teens are almost 3x more likely to buy an iPhone as their next phone than an Android device. Out of those teens that own tablets, 72% are iPads, and out of those teens that don't own a tablet, 74% want an iPad. The other survey that they mentioned, Smarty Pants Young Love, shows that Apple, iPad and iPhone have actually been going up in popularity rankings for the past 3 years at least. Furthermore, neither Samsung's Galaxy nor Microsoft's Surface brands are in the top 100.

Alternatively, I could ignore these latter numbers, as well as general sales figures, and believe teens are telling Tina Wells that "Apple is done" and it's now "all about Surface tablets/laptops". Perhaps someone can find me the data on which she has made her conclusions. Until then though, I call BS.

Sources:
http://allthingsd.com/20121010...ng-teens-with-rich-parents/
http://articles.latimes.com/20...-fi-tn-teen-iphone-20121010
http://asksmartypants.com/pdf/..._Love_2012_Top_100_Kids.pdf


Edit: This was meant to be a new comment. I have no idea why it's a reply instead. Meh.

As an older guy pushing 50 I had a bit of a laugh when I read this article. No matter who likes what the current state of technology with 4G LTE speed, social media and apps makes my life more fun. As someone who is developing apps for the Windows Store, I have been very impressed with the Nokia apps like City Lens and free streaming music. Currently, Microsoft is offering so much to students and start ups and if you combine that with open source you should see A LOT of Microsoft products... everywhere.

Not trying to call the article BS, but, what's your source on this? The Forbes article makes no mention of teens wanting surfaces, and the only two other links in the article are the Neowin review of the Surface and the rumoured release date of the Surface Pro?

Umm, you might want to read the Forbes article again...:
"Ultimately, in the eyes of today's youth, massive popularity has watered down Apple's coolness. “Teens are telling us Apple is done,” says Tina Wells of the youth marketing agency Buzz Marketing Group. “Apple has done a great job of embracing Gen X and older [Millennials], but I don't think they are connecting with Millennial kids. [They're] all about Surface tablets/laptops and Galaxy.”

That said, I have no idea how they did their research to conclude that, so... Who knows?

And they'll tell you what their kid told them was the best. Just because a teen doesn't have an income doesn't mean they can't effect purchases. Heck, when I was 17 I was configuring and ordering all of the electronic/computer parts for a small office.

SinghKing said,
Teenagers are stupid, ask them again in 10 years when their more mature

Always a LOL moment when someone talks about intelligence and then uses the "their" instead of "they're".

SinghKing said
Teenagers are stupid, ask them again in 10 years when their more mature
Says the one who's calling teenagers stupid and wrote their instead of they're...

I can't believe Forbes published such rubbish - this is baseless and was according to some company that talked to some teens that they knew who said the Surface was cool. So what? I could find out my friends like Porsche and say that there is a move away from iPhones to Porsche's too, but it'd be the same thing. Come on, guys.

I have an iPad atm and I thought I wanted to get the next Surface (do not want to buy the current one). Now I'm interested in a tablet based on Intel's new quad-core Atom chip but only if its priced sensibly e.g. £400 or £450 with a keyboard dock to turn it in to a netbook.

A lot of times, people like to be different for the sake of being different. I know many who tries to define themselves by having something that is not the same as everyone else's. As many tech enthusiasts have been extremely successful in painting Apple users as stupid people who spends too much money on an inferior product that everyone else has. and the fact that 'everyone and their mother' has an iPhone, they will look for something that not everyone else has, and has just the same reputation as being cool AKA Samsung Galaxy S3. Once Samsung becomes big enough, then the cycle will repeat itself.

You can see how it works: 5-10 years ago, it was cool to own a Mac, because Windows is uber dominating. All of a sudden when you can't look around a university campus for more than 3 seconds without someone and their silver MacBook Pro, now it is cool to own a Windows based machine again.

As for me? I buy products based on its intrinsic merits, regardless of whether everyone else has it or not.

This is true and the teenagers are the demographic most susceptible to it. They want to feel special, feel like an individual and sometimes attract attention from their peers. Having an iPhone now isn't going to do any of that for them anymore. Teenagers don't want to listen to the same music as their parents or wear the same clothing brands, nor do they want to use the phone or computer that their parents and grandparents use. Teenagers are also more open to experimentation and trying new things. If you don't know anyone with a Surface then you are excited when you get a chance to try it out and see what it is like.

Teenagers usually tend to like "the new thing that comes out", so this isn't that surprising... is it?

They are not the people with the money, so their opinion doesn't count that much, yet, sale-wise. Not to say they are irrelevant or that they can't affect sales in the future.

It matters when they request something different for Christmas/Birthdays and when their parents see that giving them an Apple device doesn't illicit the response the parents were expecting.

iPhone sales are down, Apple shares are tumbling, the Samsung ads were effective at tearing down the Apple brand at least a notch or two.

Yeah - not too sure about this one. The iPhone still seems to be king amongst the majority of younger folks I know. I honestly have heard absolutely NO vibe about Microsoft / Surface where I am.. not sure if there marketing is more significant in the US than in the UK though so that might help?

BoredBozirini said,
I've seen none, so I will say you are full of ****.

Just in your parent's basement, or are you including when you are in the upstairs as well?

Seriously, just because YOU haven't seen a lot of people you are freaking insane to think YOU are so lucky to know everyone or be a part of the latest niche group of trendy people.

Dot Matrix said,
I've seen a few Surface's at my school. I believe it.

We bought a couple of Surfaces to test for a tablet pilot along with Asus Transformers and a couple of netbook convertibles. Kids and teachers alike really like the Surface, but we're also a Google Apps schools, so Google's lack of support for it is making us hold out. Plus cases options and app options just aren't there quite yet.

Most people hadn't seen the Surface and wouldn't have if we hadn't got those it, though. It's a decent device, but still needs work, IMHO. There are several issue I would like to see fixed, then maybe we can consider it more, later. Either that or move to Lenovo Twists or something similar.

thenetavenger said,

Just in your parent's basement, or are you including when you are in the upstairs as well?

Seriously, just because YOU haven't seen a lot of people you are freaking insane to think YOU are so lucky to know everyone or be a part of the latest niche group of trendy people.

Sale numbers say otherwise. Keep dreaming in that fantasy world.

Ezekiel Carsella said
wish ihad one
Me too. I live in Canada and I haven't seen ANY Surface tablets yet.. It's rather disappointing.

I wonder if this is (at least partly) due to the advertising. The things I see on TV for the Surface seem more "cool" than the Samsung/HTC commercials, and a LOT more so than the Apple ones. I've never been one to be affected by those adverts--just not wired that way--but it is portrayed as being hip and modern, so maybe that's a contributing factor. And of course, there's always the "it's the latest thing" appeal.

I have two groups of friends: over-educated academics (people with 10+ years of college) and nerds (guys who write software for a living and consider how well zsh and vim work on a platform a make-or-break feature).

The academic crowd has settled on iPhones: they work, they're trouble-free, and the golden path with macbooks/appletv/airport express is pretty foolproof. They know there are other ones but enertia is holding them in place. There's just no good reason for them to move (the way there was a damn good reason to get an iPhone in 2009).

Among the nerds -- who are all people who paid somebody to stand in line and buy iPhones and fedex them over on day 1 -- Apple's phone just isn't a sure thing. Nobody thinks it's particularly bad but it's also not head and shoulders above the alternatives any more. One guy has been praising Windows Phone (Samsung ATIV): Live tiles + big typography are a huge win he says. Another is trying a Nokia 920 and a Surface: he thinks the tablet sucks but doesn't hate the phone at all. People have tried android (Nexus 10) and found it loathsome compared to an iPad but don't hate the Galaxy S3 as a phone.

Two or three of the nerds (and I count myself among them despite my time in university) are still on iPhones. I'm not upgrading because I don't want a larger phone - if anything it should have gotten smaller. One guy bought an iPhone 5 hoping iTunes in the cloud would suck less: it didn't.

None of us are interested in dumping our Macs for Windows (windows is a horrible platform for unix-nerds) but we'll keep a PC around for the occasional round of Left4dead. Maybe that'll change going forward: in 2008 it was inconcievable that Microsoft would have compelling alternative to the iPhone but they started over from scratch and seem to have something good. Maybe Windows 10 will be good enough to attract 20+ year veteran mac users.

That's a pretty big change from "holy crap, iPhone 3Gs is out: who's got a little brother we can pay to stand in line?"

Advertising might sway a handful of undecided types but I think there's more to it. Apple wasn't (isn't) selling zillions of phones because their ads are better: they have a legitimately good product. Now Samsung (and others) are also selling great phones and people are responding too.

I mean I support Microsoft... But I don't think many teens are saying that. Maybe its just where I'm from... Still see a lot of teens with iPhones.

its not gonna happen overnight, its just what the teens say about the brands and products still is very cool teens are talking about the surface

RedFlow said,
I mean I support Microsoft... But I don't think many teens are saying that. Maybe its just where I'm from... Still see a lot of teens with iPhones.

You're missing the point of the article. Who buys teens smartphones? Their parents. Just because they have an iPhone doesn't mean they think it's cool. They probably just think of it as their "dad's old phone".

Samsung has pretty effectively and aggressively advertised the fact that people who buy Apple products are lame or old. The Samsung GS3 commercial where the young guy is holding a spot in line for the iPhone for his parents hammers home the point very effectively. According to the ads that Samsung is blanketing the TV with iPhones are old and lame and the technology is no longer cutting edge; only your parents still think an iPhone is cool.

Just because kids still have iPhones doesn't mean kids still think the iPhone that everybody including their parents have are cool. I was shocked when I was in a restaurant and a bunch of young adults/teens called me over to their table to ask about my Lumia phone. They wanted to know what it was, was it expensive. The thing that shocked me the most was when I volunteered the information to them that it ran a different OS than iPhone expecting them to be disappointed. Their response was along the lines of "good" "we can't stand the iPhone." The other funny thing is they thought my cyan Lumia was some kind of super expensive phone that they could never afford.

Apple is a victim of it's own success. Having an iPhone or iPad no longer makes you feel special and it doesn't let you be an individual. Everyone has the same looking phone or tablet; even the old lame people that teens desperately want to feel different from.

I like to think of it as the "Macarena-effect" something which started out as a cool dance that college kids would do at clubs eventually became so mainstream that old politicians were doing it on TV. Things can become so ubiquitous and popular and mainstream that the demographic that discovered it becomes sick of it, tired of it and oversaturated by it. We call these things "fads" and they pass with each new generation.

RedFlow said,
I mean I support Microsoft... But I don't think many teens are saying that. Maybe its just where I'm from... Still see a lot of teens with iPhones.
Very true, I can see a shift to Samsung (although I've seen a few regret it) but no shift to MS yet

Avatar Roku said,
I like to think of it as the "Macarena-effect" something which started out as a cool dance that college kids would do at clubs eventually became so mainstream that old politicians were doing it on TV. Things can become so ubiquitous and popular and mainstream that the demographic that discovered it becomes sick of it, tired of it and oversaturated by it. We call these things "fads" and they pass with each new generation.

The macarena is still cool.........

Greetings from China - you know, the place with all the people, all your money and most of your jobs. Here, Apple's brand is for lao ren (old folks). And yes, young people think Microsoft is cool. But Google's brand is completely trashed. You can see marks all over it where billions of Chinese people have been touching it with barge poles.

Just yesterday I saw someone on facebook asking which phone they should get, the iPhone 5 or Galaxy S III. The people replying were all around the age of 16-19 and one person said iPhone 5 and 10+ said Galaxy S 3. The next day the person asking which to get.. still went with an iPhone 5 however.

RedFlow said,
I mean I support Microsoft... But I don't think many teens are saying that. Maybe its just where I'm from... Still see a lot of teens with iPhones.
It's like discribed in this post over here, and I live in Belgium, the Surface isn't available here, and my whole class wants a Surface (except for the Microsoft bashers).