Teens say: “Apple is dead, long live Microsoft and Samsung.”

Teenagers are a finicky lot. As any parent can tell you, teens generally like the opposite of whatever their parents find “cool.” Apple continues to win market share with iPhones, iPads, and Macs when it comes to Gen X and the Millennials, but what about their children?

Last week, Forbes reported that the younger crowd’s opinion of Apple is quickly dropping. Where the iPhone was once the most coveted device around, kids are now becoming far more interested in the Samsung Galaxy S3 and Note 2. Even the mighty iPad is starting to fall to Microsoft’s Surface. According to market researchers, in 2011, Samsung’s smartphones weren’t coveted much at all. Today? 22% of teens want them, a big drop in Apple’s appeal.

While we weren’t surprised to hear about Samsung’s success, given their great sales numbers recently, we were shocked to hear that teens are in favor of the latest Microsoft Surface tablet. Although we really liked the tablet, sales haven’t exactly been rocking the world. That said, this is good news for Redmond and it will be interesting to see if they can leverage the popularity to sell more of the Surface RT and the Surface Pro when it’s released.

Time will tell whether Apple can change their image and become the “cool” company again, or if their constant barrage of lawsuits and minimal innovations will convince customers to move elsewhere.

Source: Forbes

Report a problem with article
Previous Story

Kim Dotcom shows off Mega's file upload-download accelerator

Next Story

Steven Sinofsky's CES 2013 impressions: Cool Windows 8 PCs and a "secret" product

94 Comments

View more comments

... their constant barrage of lawsuits and minimal innovations will convince customers to move elsewhere.

Don't forget overly expensive.

SHaGGGz said,
Teens saying long live ms? Laughable, transparently ms-fellating garbage.

Right because teens really hate Xbox, Halo, and Gears of War for example. We're not talking about Excel here, we're talking about a bright colorful tablet optimized for playing Angry Birds and sending Facebook messages to friends.

Notice how this story is from Forbes, when Forbes published something that showed windows 8 as a failure the usual zealots were all over it attacking Forbes credibility, but when Forbes shows a positive light on microsoft and a negativity against apple then it's ok and credibility is not in question.

good thing teens are not 90% of apples market so this makes no sense at all

wonder how much google had to pay for forbes for that

what a joke because the apples money shows that is wrong over and over

From the article itself: "And while 67% of affluent teens still say they intend to purchase an iPhone as their next upgrade, reports Piper Jaffray, Samsung pulls in second with a strong 22%." ... 67% of teens wanting to purchase an iPhone as their next smartphone doesn't quite say "Apple is dead" to me. And as far as I could see, the article didn't even mention tablets ... where the percentage is probably still strongly dominated by Apple in every age segment.

This article is quite questionable. There is no data supporting this rather than opinion. The smartphone market and tablet market is just reaching the lower market spectrum, so while there is larger demand the revenue is still not coming to Microsoft and Samsung like it does to Apple.

The whole POINT of the article was that teens don't see Apple as "cool" anymore, and has nothing to do with actual sales... yet. It does show that Apple might be in trouble going forward though. 20 years ago, MS was dominant but the younger crowd started liking Apple better. If that trend is reversing and teens see Apple like they did MS years ago, you'll see a flipflop in another 5-10 years.

Fezmid said,
The whole POINT of the article was that teens don't see Apple as "cool" anymore

What's the basis behind that particular claim though? I couldn't find any data backing up Tina Wells' remarks. Despite the Forbes article having BS like "more importantly is the fact that it was unthinkable a mere 12 months ago that any teen would prefer any phone to an iPhone" and incorrectly indicating that the Smarty Pants' Young Love survey shows reduced popularity of Apple, the surveys (including the latter) mentioned in the Forbes article actually show that Apple/iPad/iPhone are increasing in popularity with kids/teens. (See my comment above for more info.)

My oldest niece and nephew are both saving up their hard earned money to buy MacBooks. According to them tablets are so yesterday and for kids, and you can do so much more with laptops.

Kids are not the ones buying the phones anyway. If your parents like apple youll get an iphone. I personally like android devices and I would purchase android devices for my family as well. Pretty simple.

As soon as Teens see grandma busting out a text on thier idevice (I have see this A LOT currently - I work in retail) they will want to switch.

Who wants to use the same gear as granny?

I'm not only noticing this with teens. I've been working in the tech sector for about 15 years and i see many colleagues/customers switching to android or MS devices. Only 2 people i know went for an iphone 5 mainly because they have their music collection in iTunes.

Sjokkel said,
I'm not only noticing this with teens. I've been working in the tech sector for about 15 years and i see many colleagues/customers switching to android or MS devices. Only 2 people i know went for an iphone 5 mainly because they have their music collection in iTunes.

It's the complete opposite for me. I know a handful of Android users... ONE Windows Phone user, and the rest have all gone to iPhone 5.

Despite that iOS "just works" I think a good UI makeover of it has to happen soon.
Given the interactive tiles on Windows 8/Windows Phone 8, widgets and customizations to icons/tiles in Android and iOS still only have no customization and just ordering of apps.

Yes, maybe with some jailbraking of iOS (haven't done it myself) it might somewhat look and getting up to the -newly- standards of WP8/Android.

This is just like Global Warming... things change and shift... Teens have the attention span of a puppy at best. Lets face it some of the best TV shows on TV are using Win 8 Tablets and devices.. its amazing promotion. Mind you Apple in their mindset want royalties and how many shows have Macs with a circle instead of the Apple logo..

actually now i see it i saw a Nokia Lumia 822 today and a windows 8 laptop in school (out of a grand total of 1 laptops in middle school most people use iPads or Androids)

Commenting is disabled on this article.