The evolution of Apple in a 3 minute (fan made) video

Apple may have made a few clangers in the past, with the most recent one angering a lot of die hard fans, but one thing's for sure: their products usually center around that person's life due to the nature of the devices they bring to market. 

The enthusiasm for newer, shinier stuff from Apple also never seems to get old either, and on that note, enter Apple fan August Brandels who contacted us with a video he made (sort of) chronologically showing the evolution of Apple and their products over the years; the segments are cut from various Apple commercials and promotional videos, and tied to a great soundtrack that also leaves you feeling pretty good for a Sunday morning!

So if you have around 4 minutes to spare, and want to see Apple as a fan would, check out the above video and drop a comment.

Thanks to Brandals for sending it our way, and oh, he was also featured on TechCrunch for it too. Not bad.

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57 Comments

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Slow news day? Seriously, WTF? Can I sloppily slap together a bunch of Sony commercials, put them over a crappy track, and make the front page? This video sucked on so many levels, and not because it features Apple products, either... It just simply sucks.

Dean Wagner said,
Slow news day? Seriously, WTF? Can I sloppily slap together a bunch of Sony commercials, put them over a crappy track, and make the front page? This video sucked on so many levels, and not because it features Apple products, either... It just simply sucks.

How does it just "simply" suck? There's gotta' be more to it than that..

The video missed out on a lot of classic products, like the (original) PowerBook, Newton, Apple II(c), LC and Quadra - all which had great design.

tytytucke said,
Thank you for posting this video. I enjoyed it and believe it belongs on the front page.

How did you come to this conclusion?

Riva said,

How did you come to this conclusion?

Because you looked at it, thought enough to look at the comments, and took the time to respond. BURN

ccoltmanm said,

Because you looked at it, thought enough to look at the comments, and took the time to respond. BURN


Guilty as charged, I looked at it for 20 seconds and I got bored.

sanctified said,
Bashing Apple is soooo cool!

Because you have nothing else better to do with your spare time anyways other than to bash a company.

I hate Android, doesn't mean I'm going to bash it.

Wasn't bad. Was expecting something a bit more, um, more... since it was on the front page as news. They could have done much more with it to be honest.

You can play a drinking game on Neowin too, every time you see an Apple article and someone mentions patents, iSheep or lack of innovation. Take a drink.

Tyler R. said,
This needs to be a commercial. Apple's current stuff is really stale.

Agreed. This has life to it, which surrounds itself with the products being used. Good track too.

IronChef75 said,
The irony is it'll take less than 3 minutes before Apple ban it.

He said an hour ago in response to an article posted five hours before that.

Edited by .Neo, Sep 30 2012, 3:56pm :

I thought the video was well put together, however I'm curious as to how much of it was actually 'made'? The majority of the footage appeared to be taken from TV commercials, and arguably too much of an emphasis on products launched in the past 10 years or so.

it's meh, I couldn't handle that god awful music they used. So I watched 20 seconds. Well going to watch Stand Alone Complex...much more entertaining then this.

P.S. They went from almost being driven into the ground in the early 90's to a successful booming business. Not many can do something like that and achieve it. Later!

What makes someone create a video like that, such devotion to a company that doesn't care about them or their work?

nik louch said,
What makes someone create a video like that, such devotion to a company that doesn't care about them or their work?

Everyone has hobbies. It's not really any different to devotion to a sports team, band, movie, or whatever.

Hardcore Til I Die said,

Everyone has hobbies. It's not really any different to devotion to a sports team, band, movie, or whatever.

I guess. Fair comment...

nik louch said,
What makes someone create a video like that, such devotion to a company that doesn't care about them or their work?

It is mild when compared to the debates that occur between follows of V8 motor cars - Holden vs. Ford.

nik louch said,
What makes someone create a video like that, such devotion to a company that doesn't care about them or their work?

Why not? Think about it: they created a video that ended up on the front page of Neowin. Surely, it was worth doing, whether you're an Apple fan or not.

I personally found it interesting because it showed us how far we've really come with technology, going from huge boxes of computing power to these tiny things that can do everything.

And yet, we're still a whiny spoiled culture where we complain that it isn't fast enough.

IronChef75 said,
I'm not planning on watching it, but I assume it starts in a garage and ends in a courthouse.

Love your post....lol
+1000

IronChef75 said,
I'm not planning on watching it, but I assume it starts in a garage and ends in a courthouse.

Thank you for my morning chuckle.

now this is funny.

IronChef75 said,
I'm not planning on watching it, but I assume it starts in a garage and ends in a courthouse.

NoClipMode said,

Apple hasn't really invented anything.

See: http://youtu.be/wFeC25BM9E0

I'm sorry, but that video is crap. Not an exact quote but... "Has Apple actually invented anything?! Can you name one? Keep in mind, it has to be hardware and not software. It also has to be something created after Woz left."

Oh, so we're throwing stipulations out there to narrow down the answers? Pass.

Also, I think a lot of people are confused as to what inventions and innovations are. Like, an invention is basically coming up with a unique device or method, and innovation is making that device better, faster, more efficient, more available, and so on.

PS If anyone thinks Apple invented stuff like Firewire, then they are just ignorant sacks.

omgben said,

I'm sorry, but that video is crap. Not an exact quote but... "Has Apple actually invented anything?! Can you name one? Keep in mind, it has to be hardware and not software. It also has to be something created after Woz left."

Oh, so we're throwing stipulations out there to narrow down the answers? Pass.

Quote from the video "Because Wozniak was a genius, and he invented lots of things"

Thats why Woz isn't included - We know he invented things. He was the brains behind Apple. Jobs was the marketing douche. Without Woz theres absolutely no way Apple would exist, but he hasn't been at the company for decades now (after he got screwed by his "friend" - Steve Jobs).

Apple fans and even Apple often claim (or imply) that they have invented lots of hardware in more recent history. Even in the comments theres still people saying things like Apple invented the iPod and retina display (wtf). No, they didn't. The video is about this and once again this is all said at the start of video. Try listening next time.

Edited by NoClipMode, Sep 30 2012, 4:28pm :

omgben said,

I'm sorry, but that video is crap. Not an exact quote but... "Has Apple actually invented anything?! Can you name one? Keep in mind, it has to be hardware and not software. It also has to be something created after Woz left."

Oh, so we're throwing stipulations out there to narrow down the answers? Pass.

Also, I think a lot of people are confused as to what inventions and innovations are. Like, an invention is basically coming up with a unique device or method, and innovation is making that device better, faster, more efficient, more available, and so on.

PS If anyone thinks Apple invented stuff like Firewire, then they are just ignorant sacks.

Probably you have a better portfolio than them, it really doesn't matter, the point is that how far we are as a species, we were the winners of this last age, we came from a bunch of people that lived in caves and thought that eartquakes were the punishments of an invisible man in the sky, we are in the vergue of conquering almost every field of science, we are finally starting to realize that is not the earth we are killing with our polution and oil driven society but ourselves (it has withstand more damages than styrofoam and CO2). The future looks so much promising now than ever, even violence is declining sharply (even in the developing countries).

You either cure a desease, discover the key for fusion driven energy or shut the hell up and enjoy like I do cause beside my money and my "need" for gadgets I haven't contributed to any of our species greatest achievements.

NoClipMode said,

Apple hasn't really invented anything.

See: http://youtu.be/wFeC25BM9E0

Not entirely true. The system Steve Wozniac use to create colours on a TV screen on the Apple II was a true invention. This was what made Apple since they were the first and only low-cost computer that could display colour at that time.

Since then? Nada.